The Personal and Business Blog of Katrina Sawa» sales letters

Are You Living BIG or Playing Small?

Katrina Sawa — Sat, 04 Sep 2010 19:09:01 +0000

I wanted to give a quick tip this week about thinking bigger.…I’ve talked with at least 3 entrepreneurs just this week who I gave some ideas to that were way outside their current thinking or scope of what they believed was possible yet all 3 ideas are totally doable.

It’s amazing to me how much is out there on the internet these days and how some small business owners still have no real idea what is totally possible in their business or how much they could really make if they restructured their business or their programs and pricing just even a little.

This is one of the reasons I do my ezines, because I want to inspire you to not only think bigger but to take action to go after those bigger things or stepping into your bigger self, etc. If you’re not a subscriber, sign yourself up to the right and also receive your Free Entrepreneur’s Success Kit too!

So it’s one thing to think big but are you playing big and living big too?

This is why I have my Live Big Mastermind. It’s about designing your business and your life over the course of a year (Why a year? Because frankly there’s a lot to do!) so you can get to the end of that year with more effective systems, programs, marketing and you’re seeing the light at the end of the tunnel or maybe you’re already there in regards to having that bigger and more fulfilled life.

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are. Even if you’re just remotely interested but want to find out more info. The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.
If you’re at all interested in what this program is all about or you want to at least talk to me about it and what else is possible for you, please go take a look – the page isn’t going to BITE YOU – go to www.LiveBigMastermind.com.

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with women I will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000 - Have a burning question about this? Call me now!

8 Things About Writing Sales Letters, part 2

Katrina Sawa — Thu, 24 Dec 2009 15:00:00 +0000

Here are the remaing 4 tips about writing sales letters, to see the first 4 you can see them below in Tuesday’s blog post.

5. Build up the program/service/product through the whole letter with supporting facts, using teaser text and attention getting phrases they’ll be sure to relate to.

6. Answer any potential objections in the letter before getting to the price. Brainstorm or survey current clients on what exactly are the most important hot buttons or objections they might have in regards to your products or services – and then reassure them that your product/service can solve that problem/fill that need.

7. Throw in a FREE BONUS! Try offering a bonus or two or three instead of a discount. You can develop something I’m sure that others will want and that doesn’t cost you a lot of extra time or money if you really think about it.

8. Finally let them know the price. Offer easy ways to pay like “click here to buy now” using a shopping cart, or “you can make 3 easy payments of $$$”; offering a payment plan option is much better than giving an early bird discount and losing money on your product/service.

Furthermore, if you want help with your sales letters, I would suggest signing up for one of my Private Coaching Programs (find out more at http://www.JumpStartYourMarketing.com/coaching), however you can always start out with a complimentary Getting Acquainted Session too if you want to ‘see’ what’s possible first but I do take these very seriously so please only serious entrepreneurs apply. If you’re more of a do-it-yourselfer, check out my JumpStart Your Marketing(TM) System or other products online at http://www.JumpStartYourMarketing.com/products.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

8 Things About Writing Sales Letters, part 1

Katrina Sawa — Tue, 22 Dec 2009 15:00:00 +0000

I’m giving you some of my Sales Letter Writing Tips this week – BUT I CAUTION YOU….. these are not easy to use if you don’t typically think on a sales and marketing level. I don’t care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.

So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it’s done right the first time.

1. The more expensive your product or service is, the longer the sales letter should be.

2. Headlines should be really big and stand out, possibly using a RED font – that is always the best color for a heading or for continued big, bold text throughout your letter. You can highlight certain text with your highlighter tool in Word or whatever you use. You should also put your headlines in quotes.

3. Use facts, tell stories about you or your client’s experiences. Use bullets to show what they will learn/get/receive or how it will benefit them.

4. Use testimonials from clients, vendors, etc. Try to get their photos, use their full names and companies for added credibility and you can even have them make an audio of their testimonial to add to your website and link on your letter.

I will share the remaining 4 tips in my next blog posting later this week!

Until then, for more information about coaching go online and fill out my Free Biz Quiz at www.JumpStartYourMarketing.com/quiz! I respond to them personally and will set up a complimentary Getting Acquainted Session with anyone who fills this Quiz out.