I wanted to give a quick tip this week about thinking bigger....I've talked with at least 3 entrepreneurs just this week who I gave some ideas to that were way outside their current thinking or scope of what they believed was possible yet all 3 ideas are totally doable. It's amazing to me how much is out there on the internet these days and how some small business owners still have no real idea what is totally possible in their business or how much they could really make if they restructured their business or their programs and pricing just even a little. This is one of the reasons I do my ezines, because I want to inspire you to not only think bigger but to take action to go after … [Read more...]
8 Things About Writing Sales Letters, part 2
December 24, 2009 By Leave a Comment
Here are the remaing 4 tips about writing sales letters, to see the first 4 you can see them below in Tuesday's blog post.5. Build up the program/service/product through the whole letter with supporting facts, using teaser text and attention getting phrases they'll be sure to relate to.6. Answer any potential objections in the letter before getting to the price. Brainstorm or survey current clients on what exactly are the most important hot buttons or objections they might have in regards to your products or services - and then reassure them that your product/service can solve that problem/fill that need.7. Throw in a FREE BONUS! Try offering a bonus or two or three instead of a discount. … [Read more...]
8 Things About Writing Sales Letters, part 1
December 22, 2009 By 1 Comment
I'm giving you some of my Sales Letter Writing Tips this week - BUT I CAUTION YOU..... these are not easy to use if you don't typically think on a sales and marketing level. I don't care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it's done right the first time.1. The more expensive your product or service is, the longer the sales letter should … [Read more...]
