This is one of the most difficult things for small business owners that I see which holds them back.

There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year?

If your goal isn’t to make a ton of money that’s ok but either way, you need to market more and be very focused in what you’re offering online and in person or people will find it hard to understand why or how you can help them or why they should buy your stuff.

So where do you start to create YOUR Big Picture Plan?

Here are some key elements that your plan might consist of:

• How much money you need to make this coming year?
• - Break down your annual revenue goal into monthly increments so you can then determine how many clients/customers you need to get to reach that goal.
• What new programs, products or services do you want to launch and when?
• - What needs to be in place to make sure that happens efficiently
• What personal goals do you have (vacations, time off with family each week, relationship focus, self care, etc)
• What marketing will you tweak or add this year to reach more of your ideal target market
• How many clients will you need in order to reach those money goals? Figure it out.

Now, what are the steps you need to take to reach those goals? Do you know?

Do you have those plotted out as well? This part is crucial. Some people just write down the goal but then stop there. You want to break each goal into bite size pieces or tasks that you can then do or accomplish every week, month or quarter to reach those goals and make them manageable. Hence, being focused.

Sometimes you will need to focus more on the inner workings of your business and the systems it takes to serve more customers or sell or follow up with more prospects to turn them into customers.

Other times its about focusing more on the marketing and lead generation (once you have those systems in place).

Here are my top 11 Marketing Strategies that you probably want to make sure you are focusing on this year.

• Networking in person
• Speaking in person or online/phone/radio
• Social Media marketing and networking (using my messaging system is preferred in order for this to really work for you!)
• Being a vendor/exhibitor/sponsor at live events (I teach this in my Tradeshow Networking Tool Kit)
  
• Co-promoting with other complimentary business owners (there’s a whole bunch of things you can do for free with others to promote each other)
• Phone calls (soooo important!)
• Video marketing – create tips, a video channel and more
• Blogging – good, consistent, keyword rich content drives traffic
• Offer freebies/bonuses/gifts, etc. for promos for others, launches and more
• Testimonial marketing
  
• Publicity (missed opportunity for most small business owners)
  

I shared this information in much more depth on a training call I did a couple weeks ago in my Silver Mentor Coaching Program. You can have access to that and 6 months of additional call recordings and trainings and more when you register for that program for $97 online at www.MentorSignup.com. (You can cancel anytime but go get this info at least, it can totally help you focus this year on what to do in your marketing and how!)

If you’re doing less than the top 10 strategies I recommend, you’re NOT doing enough marketing. (FYI this is about 98% of all small business owners!)

On this call I’m going to share a minimum of 10 marketing strategies that anyone in any business can do – most of which are FREE even so don’t run and hide because you think marketing is expensive.

Marketing is NOT expensive, it’s the marketing MISTAKES you make that ARE however.  They waste your valuable time and money.

Join me for this Step-by-Step Presentation on How to Affordably Start, Grow and Market Your Freedom-Based, Passion-Driven Business.

“Kicking You and Your Business into High Gear & High Profits Fast!” JumpStart Your Business in 90 Days or Less with Katrina Sawa

Register for TODAY’S FREE CALL at 4:00 pm PST here now:
—->>>>  http://www.KatrinaSawa.com/kick  <<<<—-

Why you want to attend this presentation and what you’ll get out of it:

Get out of the overwhelm you’re in either with too much to do currently in your business or too many ideas and no time to implement them all.  Instead find a way to start, grow, run and market your business that allows you to attract more of your ideal clients who will pay you exactly what you’re worth (if not more) and allows you the freedom to spend more time doing the things you love to do.

Have you heard yet? There’s a massive transformational event happening right         now that is helping thousands of aspiring authors transform the world… through the power of the written word!

• Personal review of your book proposal by Marc Allen, President and Publisher of New World Library (Eckhart Tolle’s publisher) and be considered for a traditional publishing contract
• Publishing packages with Balboa Press (a division of Hay House Publishing), including visibility at all Hay House “I Can Do it Conferences”, Hay House Newsletter and more
• Have your book professionally edited
• A gorgeous book cover designed to sell!
• A professional book marketing consult
• Custom creation of a video book trailer
• Guaranteed publicity for your book
• And much more!

Here’s to creating and enjoying the business and life of your dreams!

Learn everything you need to know to start up, grow, expand and market your small business or online business the right way from the start.

Stop wasting time and money in the WRONG PLACES or with the WRONG PEOPLE AND PROGRAMS!

I’ve put together everything I know about how I built by multi-six-figure coaching and information marketing business into ONE 90 day program and the best part is that there is also TOTAL ACCESS TO ME in this program too!

No other ‘guru’ or ‘expert’ out there teaching EVERYTHING I do in such a comprehensive, step-by-step way PLUS none of them give you as much ACCESS to them to ask questions and get personal advice than I do.  This is what you need as an entrepreneur, you need the training but you also need to know how it applies directly to YOUR business with direct advice, feedback and coaching.

That is how I’ve designed my JumpStart Your Business in 90 Days Virtual Bootcamp.  The next class starts January 10th but there are HUGE BONUSES for those who register early, before the holidays….don’t wait or the next class will be sold out too – I only accept 10-15 people in each class for maximum support.

I’ve been running this program now all of 2010 and am excited to jumpstart 2011 with another great group of entrepreneurs ready to kick their business into high gear.

Go find out now what this program consists of, how you can be hand selected by me to attend and more, go to the JumpStart Your Business in 90 Days Virtual Bootcamp webpage now!

Topics of the weekly training calls are as follows:

Week 1 Focus: Big Picture Vision and Restructuring

Week 2 Focus: Defining Your Niche & Overall Offerings

Week 3 Focus: Develop Your Big Picture Plan

Week 4 Focus: Quick & Easy Online Biz Set Up

Week 5 Focus: Overall Marketing Strategy & List Building Basics

Week 6 Focus: Develop Your Relationship Marketing Follow Up System

Week 7 Focus: Get Clients, Make Money Now – Marketing Musts

Week 8 Focus: Online Marketing Domination

Week 9 Focus: Team Building for Freedom

Week 10 Focus: Advanced Marketing Strategies and Systems

Hurry and find out how YOU can jumpstart YOUR business in January, learn from me and ACCELERATE YOUR SUCCESS!

Have you been searching for a mastermind group of some kind for 2011 but can’t decide who’s program to enter into?

Not sure which mentor or expert out there will really be able to coach you the way YOU want and need or be able to serve you the way you know you need to be served and mentored in order to make sure you continue to implement the right things and get where you want to go in your business?

It is a big financial investment for some of these mastermind programs out there, not to mention a scary decision to make and I understand that you want to choose wisely.

A few things to consider in your decision:

1. Will you have personal, one-on-one access and coaching directly with the ‘mentor’ or not?  You will need that for sure, especially if you’re just starting up a new business.
2. Will the mentor be accessible when you don’t have scheduled calls as well?  Most high end mastermind programs are NOT set up this way unless you invest $100K or more!
3. Will there be other entrepreneurs in the program with you on your same level of learning?  You’ll want this so you’re not waiting for others to ‘catch up’ or struggling to catch up yourself.
4. Do you trust the mentor and know that she (or he) is truly doing what they preach, walking their talk?  It is important that you model after or learn from someone still doing the work they teach and still improving on their own business.
5. Is the mentor currently investing in themself?  You want someone who believes it’s important to continue learning and growing plus what they learn from their coaches, they will be able to then teach you.

I hope this is helpful.  I’ve recorded an informational audio for you to learn more about my Live Big Mastermind program but also to learn the comparisons between the ones currently out on the market as well. Since I’ve been in a few of the leading programs myself I can speak directly to the pros and cons and differences in each.

You want to consider joining a mastermind that you need to invest in over one that might be free, a group of your peers, as I’ve found first hand that the ones you invest in you reap benefits from and the ones with no ‘skin in the game’ so to speak, people tend to not be as active or responsive with.

You deserve this kind of program to help you start, grow and market your business the right way.  It takes time to develop the foundation, marketing and systems to create a really successful business so learning in an annual program like this could be just what you need to make your dream business a reality much FASTER!

Get all the details, listen to the audio, watch the videos and download the information sheet at www.LiveBigMastermind.com and I’ll talk to you soon!

– Kat Out

The next Silver Mentor Teleclass is TUESDAY, NOVEMBER 23RD @ 5:00 PM (PST) – Find out how to become a member and join us below.

The topic of this call is: Discover the 4 Steps to Developing Info-Products and Programs in YOUR Business for Additional Revenue Streams

On this call you will learn:

• Why most people don’t make any money off their info products
• The easiest way to pull the information out of your head and onto paper or on recording so it gets done faster
• My 4 step simple process for creating passive income streams in your business
• The #1 thing you want to do now that can help you create passive products slowly over time if you don’t have time to concentrate on it now

To Join the Call: You must be a Silver Mentor Program Member however it’s really easy and very affordable to join – only $97 gets you access to this NEXT CALL & also gets you INSTANT ACCESS to the online forum and resources area where many other training calls are housed.  These in fact are true ‘training’ calls, not fluffy teleclasses without content; they are chock full of easy to implement strategies you can implement right now in your business.

Go to http://www.mentorsignup.com/ RIGHT NOW and join us!  Oh and for a limited time you can become a member for 2 months for the price of 1!

I wanted to give a quick tip this week about thinking bigger.…I’ve talked with at least 3 entrepreneurs just this week who I gave some ideas to that were way outside their current thinking or scope of what they believed was possible yet all 3 ideas are totally doable.

It’s amazing to me how much is out there on the internet these days and how some small business owners still have no real idea what is totally possible in their business or how much they could really make if they restructured their business or their programs and pricing just even a little.

This is one of the reasons I do my ezines, because I want to inspire you to not only think bigger but to take action to go after those bigger things or stepping into your bigger self, etc. If you’re not a subscriber, sign yourself up to the right and also receive your Free Entrepreneur’s Success Kit too!

So it’s one thing to think big but are you playing big and living big too?

This is why I have my Live Big Mastermind.  It’s about designing your business and your life over the course of a year (Why a year? Because frankly there’s a lot to do!) so you can get to the end of that year with more effective systems, programs, marketing and you’re seeing the light at the end of the tunnel or maybe you’re already there in regards to having that bigger and more fulfilled life.

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are. Even if you’re just remotely interested but want to find out more info.  The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.
If you’re at all interested in what this program is all about or you want to at least talk to me about it and what else is possible for you, please go take a look – the page isn’t going to BITE YOU – go to www.LiveBigMastermind.com.

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with women I will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000  - Have a burning question about this? Call me now!

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It was for those of you who KNOW it’s time to take your business seriously and learn how to grow it and market it effectively.

It’s for those of you who KNOW there is no PLAN B; there is no other option but to make your business work and you have to do it now.

I have been talking about high level, high access mastermind programs in my ezines lately.  I talked about them last year when I launched my first mastermind in Nov of 2009.  This group of amazing ladies is going strong and we still have a few months left of this year’s program.

But at my Love and Money event in August this year, I launched the 2011 Live Big Mastermind program and I’m so excited to do this again because literally, conducting this type of high level coaching program is one of my favorite things I’ve ever done.

Not only do I love mentoring such motivated entrepreneurs to think and play bigger but the members I have in the program are doing such BIG things.  They’re either making BIG changes in their businesses which is leading to higher revenues or they’re making BIG shifts in their mindsets and self development to lay the groundwork for BIG business shifts soon to come – or they’re doing BOTH!

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are.  Even if you’re just remotely interested but want to find out more info.  The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.

What you want to do is go to my 2011 Live Big Mastermind Info page now and read more about it, listen to the info call I recorded for it and download the application to at least see if it’s a good fit for you.  I encourage you to fill out and turn in that applicationto me and my team this week (even if ‘you’re not sure’) BECAUSE you and I will then have a 1on1 discussion about it first to make sure ok?

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with womenI will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000  - Have a burning question about this? Call me now!

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In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

Step 7 is Ongoing Marketing.

In step 6 I went into great detail on the 3 different categories or types of marketing as I like to explain them:
1. Database Marketing
2. Referral Source Marketing
3. New Business Marketing

The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after!

Therefore, the ongoing marketing is when you continually mail, email, visit or call to everyone on your list. It’s fine to have an ezine (email newsletter) but you have to have MORE than that. Not everyone is going to open or read your ezine every week/month so you have to do other things.

I recommend writing up a simple Annual Marketing Calendar to include the following marketing practices:

• When to send out ezines
• When to send out solo email promotions
• When to launch new products or services or events and what to do when for that
• What to mail to your list or segments of your list and when – monthly, quarterly?
• What holidays to send fun things in the mail and/or email
• Where and how often to speak to groups
• What and when to send promotions to your affiliates
• How often to post on your blog or update and visit your social networking sites
• When and where to network in person

You get the idea. Are you doing this? And then are you delegating some of these tasks to a team member? If not, you’re missing out on a TON OF REVENUE!

This is the kind of stuff that we work on 1on1 in coaching sessions. You need to lay out your marketing plans for the entire year otherwise months will flash by and you won’t have done a thing! Sound familiar?

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com