Are You Living BIG or Playing Small?

I wanted to give a quick tip this week about thinking bigger.…I’ve talked with at least 3 entrepreneurs just this week who I gave some ideas to that were way outside their current thinking or scope of what they believed was possible yet all 3 ideas are totally doable.

It’s amazing to me how much is out there on the internet these days and how some small business owners still have no real idea what is totally possible in their business or how much they could really make if they restructured their business or their programs and pricing just even a little.

This is one of the reasons I do my ezines, because I want to inspire you to not only think bigger but to take action to go after those bigger things or stepping into your bigger self, etc. If you’re not a subscriber, sign yourself up to the right and also receive your Free Entrepreneur’s Success Kit too!

So it’s one thing to think big but are you playing big and living big too?

This is why I have my Live Big Mastermind.  It’s about designing your business and your life over the course of a year (Why a year? Because frankly there’s a lot to do!) so you can get to the end of that year with more effective systems, programs, marketing and you’re seeing the light at the end of the tunnel or maybe you’re already there in regards to having that bigger and more fulfilled life.

live big heart logo

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are. Even if you’re just remotely interested but want to find out more info.  The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.
If you’re at all interested in what this program is all about or you want to at least talk to me about it and what else is possible for you, please go take a look – the page isn’t going to BITE YOU – go to www.LiveBigMastermind.com.

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with women I will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000  - Have a burning question about this? Call me now!

-

-

Ready to Take Your Business Seriously?

Did you see what I announced last month?

It was for those of you who KNOW it’s time to take your business seriously and learn how to grow it and market it effectively.

It’s for those of you who KNOW there is no PLAN B; there is no other option but to make your business work and you have to do it now.

I have been talking about high level, high access mastermind programs in my ezines lately.  I talked about them last year when I launched my first mastermind in Nov of 2009.  This group of amazing ladies is going strong and we still have a few months left of this year’s program.

live big heart logoBut at my Love and Money event in August this year, I launched the 2011 Live Big Mastermind program and I’m so excited to do this again because literally, conducting this type of high level coaching program is one of my favorite things I’ve ever done.

Not only do I love mentoring such motivated entrepreneurs to think and play bigger but the members I have in the program are doing such BIG things.  They’re either making BIG changes in their businesses which is leading to higher revenues or they’re making BIG shifts in their mindsets and self development to lay the groundwork for BIG business shifts soon to come – or they’re doing BOTH!

So….I’m on the lookout for a ‘few good women’ who are 110% serious about transforming your businesses and your lives in the next 12-24 months and want to learn from someone who’s been where you are, doing things you want to be doing and who continues to learn, invest and implement in her own business with huge leaps of faith.

If this is you, you know who you are.  Even if you’re just remotely interested but want to find out more info.  The key is you need to do this pretty quickly because I’m only accepting 4-8 highly motivated entrepreneurs into this 2011 program and some spots are already filled.

What you want to do is go to my 2011 Live Big Mastermind Info page now and read more about it, listen to the info call I recorded for it and download the application to at least see if it’s a good fit for you.  I encourage you to fill out and turn in that applicationto me and my team this week (even if ‘you’re not sure’) BECAUSE you and I will then have a 1on1 discussion about it first to make sure ok?

You can be a start up or seasoned entrepreneur for this program; both will benefit. And while I primarily work with womenI will consider ‘evolved’ and motivated men too.

Here’s to creating and enjoying the business and life of your dreams

Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa

The JumpStart Your Biz Coach

(916) 872-4000  - Have a burning question about this? Call me now!

-

-

Is This Online Information Marketing Business Model Right For You? – Step 8

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

Step 8 is What’s Next?

This is simple, you have to test, track and tweak everything you’re doing! How else can you make adjustments to what’s working or what isn’t if you have NO IDEA?
This also includes thinking bigger, thinking ahead to the bigger picture and what else is possible for you and your business? Often times we need a coach to help guide us through this process too because you don’t know what you don’t know and if you aren’t out there being exposed to what else is possible on a regular basis, it might be very hard for you to think up the REAL BIG IDEAS AND VISIONS for that multi-million dollar business for example….that’s waiting for you…..

So if you’re truly serious about turning your business into a 6 or 7 figure business this year then it’s time to hire me as your coach!!! No sugar coating this message.

I’m only taking 2 new clients every month up until my live event in November into my JumpStart Your Business in 90 Days Program and then this program will most likely be discontinued and replaced with higher end mastermind coaching groups.

So, if you want the private sessions with me now at MY CURRENT RATES (they are going up in May!!) you want to take action by Monday, seriously folks. I’m the real deal and I will help you, I promise but you have to take the first step and sign up – go to www.jumpstartyourmarketing.com/90day.

***Let me know if you have any questions ok? I can set up a Getting Acquainted Session with you to make sure this is the right program for you first because I’m selective who I take too…. Email me at info@jumpstartyourmarketing.com.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.jumpstartyourmarketing.com/

Is This Online Information Marketing Business Model Right For You? – Step 7

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

Step 7 is Ongoing Marketing.

In step 6 I went into great detail on the 3 different categories or types of marketing as I like to explain them:
1. Database Marketing
2. Referral Source Marketing
3. New Business Marketing

The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after!

Therefore, the ongoing marketing is when you continually mail, email, visit or call to everyone on your list. It’s fine to have an ezine (email newsletter) but you have to have MORE than that. Not everyone is going to open or read your ezine every week/month so you have to do other things.

I recommend writing up a simple Annual Marketing Calendar to include the following marketing practices:

  • When to send out ezines
  • When to send out solo email promotions
  • When to launch new products or services or events and what to do when for that
  • What to mail to your list or segments of your list and when – monthly, quarterly?
  • What holidays to send fun things in the mail and/or email
  • Where and how often to speak to groups
  • What and when to send promotions to your affiliates
  • How often to post on your blog or update and visit your social networking sites
  • When and where to network in person

You get the idea. Are you doing this? And then are you delegating some of these tasks to a team member? If not, you’re missing out on a TON OF REVENUE!

This is the kind of stuff that we work on 1on1 in coaching sessions. You need to lay out your marketing plans for the entire year otherwise months will flash by and you won’t have done a thing! Sound familiar?

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com

“Is This Online Information Marketing Business Model Right For You? – Step 6″

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

Ok so step 6 is to Hit the Ground Running!!

You guessed it, finally the marketing part of this whole equation.

So where do you start?

What do you do?

Well, I like to start with ‘free first, then pay’ options…how does that sound to you?

I usually recommend marketing options based on 3 different categories or types of marketing, they are:
1. Database Marketing
2. Referral Source Marketing
3. New Business Marketing

The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after! (Let me explain each and some examples for you.)

Your Database Marketing is marketing to everyone and anyone you know….regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. More than likely everyone you know could be a potential prospect or referral source (but we’ll talk about referral sources separately for this example).

Database Marketing needs to be done via email, mail, phone, visits and fax if you can – the more ways the better! The goal is to be on top of mind with everyone you know (and those you add to your DB too) all the time so if they or someone they know needs your products or services, you are the first person they think of.Database Marketing can be:

Sending out bi-weekly or weekly ezines (monthly don’t work)
Holding regular teleclasses or events they can attend
Mailings to them often and consistently
Reminder phone calls and follow up calls
Networking or speaking at events where they can attend

Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly target your target market. They are comprable businesses to yours or big fans of yours that will be most likely to refer business to you. You want to go through your database and build a big list of these people, companies or groups that you can market to.

You may even want to do a search via industry to find or connect with more individuals or companies to add to that list and market to.The marketing messages that you’ll send to Referral Sources will be slightly different than the ones you send to your regular database of prospects and contacts and a lot different than the ones you send to new businesses.

Referral Source Marketing can be any or all of the above plus:

  • Invite referral sources to be guest on your teleclasses or speak at your events (and offer to do the same for them)
  • Invite referral sources to use your articles or information in their ezines or websites (and offer to do the same)
  • Build an automated online referral program (typically called an Affiliate Program – I have one, check it out online!)
  • Send referral sources prewritten email or web copy or mailed materials they can send out to promote your products, services, events or classes (making sure you have a tracking system in place of course)

Your New Business Marketing will consist more of direct marketing to a targeted list of prospects. You can buy a list if you want so you can do a mailing but make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.

In addition to mailings for New Business Marketing here are a bunch of other ways to reach potential prospects, here are a few:

  • Social networking is one of the most popular these days – there are hundreds of sites and places to find prospects online but you can get sucked in and spend a ton of time so watch out!
  • Finding blogs and forums online where your target market congregates and post on them often; answering and asking questions.
  • Speak at events where your target market attends
  • Run ads or give articles to people who send out ezines to their lists who are also your target market

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to pick up a copy of my Ultimate Marketing Follow Up System where I lay out everything you need to do to market in all 3 of these areas. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects into your contact list.

This follow up and marketing tasks and stuff can totally be delegated BUT you have to have the easy and proven SYSTEM that you can pass off and delegate!

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.jumpstartyourmarketing.com/

“Is This Online Information Marketing Business Model Right For You? – Step 5″

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

We know millions of people are still spending money. The question is how do you get a piece of that pie?

Step 5 in this process is Setting Up Your Systems. (no not the sexiest of steps, I know)

You see if you figure out what you want to sell and just go out there and try to sell it but you bypass the part about setting up the systems and automation then you’re defeating the purpose of doing an information marketing business in the first place. Because you’ll be running around trying to manage and process the orders manually wasting a bunch of your time and money if you don’t set up the business the right way FIRST.

So, what do you need to set up exactly?

  • What will your processes consist of?
  • How will you get new prospects to enter your ‘funnel’ or website?
  • Then what is the process you want to take prospects once they’re on your list, through your products and services?
  • Which parts of this should you automate through your shopping cart?

Which parts will have to be done manually and who’s going to do what?
Now, this isn’t something I can cover in one article I’m afraid. But I will tell you that this part is CRUCIAL to your success.

Think about it this way:

If you do get an opt in box on your website and people sign up for your ezine and free whatever yet you don’t have a plan for where you want to send them next via email autoresponders (that can be prewritten and set up to launch once they sign up) or your ezine call to action….they probably won’t buy anything right?

People don’t typically take the initiative on your website. People are busy and if you don’t SHOW THEM EXACTLY what you want them to do next, they’ll move on to something else (for the most part).

Yes, you could have a really fabulous website and people could love to read it (as they do mine) but if you aren’t funneling them to specific pages on that site where you want them to go to buy a specific product or sign up for a specific teleclass or whatever, they won’t necessarily find their way on their own.

So, setting up the process in which you want to take new visitors through your marketing funnel is really important but 9 times out of 10 I see entrepreneurs missing this step all together.

You’re either too busy yourself. You think “ok, my website is finally up, whew, I can relax now.” Or you think “I have my ezine running every month or every other week, whew, I can relax now, now the sales will start coming in.”

Nope, that doesn’t happen. You have to ‘MARKET’ your website and what you have to offer. And there are so many ways to market your site, I’ll cover a few key ones next week.

So for setting up systems there are things you need to do such as:

  1. Write really compelling copy on your website in the first place (it’s rare that I see good copy these days by the way, get help if you need it – ask me how!)
  2. Write really compelling autoresponders, and many of them; all with call to action on the next step
  3. Write down the processes for everything you’re doing, from getting a new visitor to your site, who will send out the initial responses to new subscribers or new contacts you meet in person, who will send out the mailed responses to these folks? These lists or processes that you write down become your SYSTEMS and once you have written systems, you can delegate them!
  4. Think and plan ahead for how a customer will experience your website, the process of buying a product or service, etc. For example, what if they buy a product but you forget to send them to a thank you page and don’t send them an autoresponder? You could lose the customer or they may want a refund because they aren’t confident that you’ll deliver if you aren’t even communicating with them about their order in any way? Plus you could even make more per sale if you take the opportunity to upsell them right when they’re buying the first thing?

Now, these 4 things you want to do actually could turn into 400 things quick depending on how many products or services you offer and what your overall goal is with your website and business!

So, don’t skip this step or you’ll get so far behind the 8-ball so to speak that one year or more into your business you will be lost and overwhelmed by all that has to get done to catch up — so stop and do this stuff now.

There are 3 more steps to starting your own Online Information Marketing Business and so I will bring you more later…..

Want my help with all this?

This is one of my SPECIALITIES….SETTING UP THE SYSTEMS, AUTOMATION, STRATEGY behind it all, etc.!

Now IS THE TIME to take action in your business. It’s time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

Sign up for my 1 Hour Business Strategy Session or my JumpStart Your Business in 90 Days Coaching Program now (they are guaranteed!)

1 Hour Business Strategy Session (try me out!): www.jumpstartyourmarketing.com/1hour

JumpStart Your Business in 90 Days Program: http://www.jumpstartyourmarketing.com/90day

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.jumpstartyourmarketing.com/

“Is This Online Information Marketing Business Model Right For You? – Step 4″

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet.

We know millions of people are still spending money. The question is how do you get a piece of that pie?

Step 4 in this process is All About Logistics.

You see if you figure out what you want to sell and just go out there and try to sell it but you bypass the part about setting up the systems and automation then you’re defeating the purpose of doing an information marketing business in the first place. Because you’ll be running around trying to manage and process the orders manually wasting a bunch of your time and money if you don’t set up the business the right way FIRST.

So, what do you need to set up exactly?

  • Business Basics
    • You really should consider getting a business license even though you’re selling online
    • You should definitely get a business bank account, don’t mix personal and business funds
    • You may need business cards if you network out in person
    • You must have a website and web presence – professionally designed mind you or at least a blog to get you started (depends on type of business!)
    • Start putting everyone you know into a contact database into the computer. Do this right away or pay someone to do it but if you wait it will be way too big of a chore. Start with an Excel spreadsheet if you want, it doesn’t matter in the beginning; you don’t need any fancy software right off the bat.
  • Technology
    • Since you’ll be selling online, you’ll want to get a shopping cart hooked up to your website (I recommend 1ShoppingCart.com) I don’t recommend PayPal typically because the customer’s information is then stored on their site, not yours and they don’t accomodate for recurring charges and billing which you’ll need most often.
    • You’ll need a merchant account company, this can be your bank too but this is the liason between your shopping cart and your bank account. (I recommend PracticePaySolutions.com as one option, I have others too.)
    • I also recommend signing up for an online data backup system because you never know when your computer might freak out and you don’t want to rely on backing up yourself or it won’t get done! (I recommend Mozy.com)
  • Outsourcing
    • I do recommend you hire a bookkeeper as soon as possible to manage your sales and Quickbooks, it’s much easier starting with one right away so your books don’t get out of hand.
    • I do recommend you hire a Virtual Assistant to handle any of the technology or shipping aspects of running your business right from the start otherwise you will spend too much time on that stuff (web changes, processing orders, fullfilment, blog updates, some social networking, etc.). You never want to do anything (even in the beginning stages) that you don’t like to do, don’t know how to do or that someone else can do much faster or cheaper than you can. Think about what your time is worth?

Now, granted there is way more to set up but these are the basics; I’ll get into much more detail next week!

Want my help? Take my Free Biz Quiz on my website and answer some quick questions about the type of life you want to live and the products and services you want to sell.

There are 4 more steps to starting your own Online Information Marketing Business and so I will bring you more later…..

Now IS THE TIME to take action in your business. It’s time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

I help you go from INSPIRATION TO IMPLEMENTATION!! Let’s brainstorm on what’s possible for YOU!

Check out my 1 Hour Business Strategy Session or my JumpStart Your Business in 90 Days Coaching Program now (they are totally guaranteed and discounted for a limited time!)! www.jumpstartyourbusinessnow.com


© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.jumpstartyourmarketing.com/

“Is This Online Information Marketing Business Model Right For You? – Step 3″


Last week I talked about Step # 2 in what I see as an 8 step process of building an online information marketing business….step 2 was choosing the right business model. If you didn’t read it go back and read that one or go to my blog to read #1 or #2 now.

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet.

Now when I say develop new streams of revenue, I’m not talking about adding one or more network marketing type businesses to your belt so you just have more to sell that may or may not be at all related to the type of business you’re already in. Not that there’s anything wrong with network marketing models but I just wanted to make that distinction; I’m not talking about that kind of income stream.

I’m talking about leveraging your expertise, knowledge, systems, services, information, etc. into products and services you can create basically one time and then sell over and over again via the internet.

If you’re already in an information marketing business you still may want to pay attention because I can almost guarantee that you will be negligent in one, two or even maybe three of the steps I plan to cover. Changing these things in your business could generate 10′s of 1,000′s of dollars in your pocket if you tweak a few things.

We know millions of people are still spending money. The question is how do you get a piece of that pie?

Well, Step 3 in this process is Figuring Out What to Sell and How to Price It.

Last week we talked about choosing the business model that fits the type of lifestyle you want to lead. So after doing that there will be specific types of products, services or programs that fit that model (others will not).

So, what will you sell?

• Will you sell yourself and your time? Will you sell hourly, monthly or annual coaching or consulting services, packages or programs?

o If so, how much will you charge per hour? per month, etc.?

o Will you definitely charge “what you’re worth” or will you charge less thinking that people won’t pay what you think you are worth? Be careful undercharging or under valuing yourself. I say you charge what you’re worth and then find the people who agree and will pay you that fee.

o What is included in your services – call in hours, 1on1 calls, group Q&A calls, in person meetings, emailing, critiquing, resources?

o What can you also offer as a bonus to get people to sign up?

• Will you sell your information and expertise? You can put almost anything you know about into an information marketing product these days. Of course you do want to make sure people want what you’re selling so doing surveys and research first is critical.

o You can write an article, read it on a teleclass for a product, then record it too and you have an audio recording or CD. Transcribe the call and edit with the article and maybe beef up a bit and you have the ebook to go with the CD!

o Or record yourself talking about a topic, transcribe it and you create the product – it can be that simple.

o There are numerous other ways to create products to sell – talk to me for more ideas!!

o So, how much is your expertise worth? Well, look around at other similar products, compare price and content then start somewhere and possibly test out different prices or survey an audience to see what they would spend. Typically for an information marketing product you can charge 10 times the amount it actually costs to produce if you’re selling a hard copy product. If you’re selling a digitally delivered product, you can do it for less and focus on volumn sales.

• Will you hold live events, retreats, workshops, seminars or other in person meeting? You can sell those one by one or in a series and if you record those or videotape those then you have a home study kit!

o Pricing for events is hard to generalize. Some bigger 3+ day events typically go for $3000, others can go for less. It depends on your goals of your event and what else you have to sell at the event too – where else you can make money….

• You can do a combination of these things too; I do them all! But you do typically want to start with ONE thing first, then add to it and so on.

Now, granted you can’t just plop a webpage up or blog and think people will come and buy right away. You still have to set up systems, your support team, build a responsive list and manage ongoing marketing campaigns for any of these things to sell properly.

I’ve done this and taught hundreds of my clients how to do this and you can do it too. I’d love to show you how!!

When I changed my entire business model to this information marketing model I immediately got back 50 hours per week that I was spending working on all my client’s work or busywork that I now spend on my own business and personal development.

Want my help? Take my Free Biz Quiz on my website and answer some quick questions about the type of life you want to live and the products and services you want to sell.

There are 5 more steps to starting your own Online Information Marketing Business and so I will bring you more later…..

Now IS THE TIME to take action in your business. It’s time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

I help you go from INSPIRATION TO IMPLEMENTATION!! Let’s brainstorm on what’s possible for YOU!

Check out my 1 Hour Business Strategy Session or my JumpStart Your Business in 90 Days Coaching Program now (they are totally guaranteed and discounted for a limited time!)! www.jumpstartyourbusinessnow.com

© Copyright 2008 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com!

“Is This Online Information Marketing Business Model Right For You? – Step 2″

Last week I talked about Step # 1 in what I see as an 8 step process of building an online information marketing business….that first step was brainstorming and research. If you didn’t read it go back and read that one or go to my blog to read it now.

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet.

Now when I say develop new streams of revenue, I’m not talking about adding one or more network marketing type businesses to your belt so you just have more to sell that may or may not be at all related to the type of business you’re already in. Not that there’s anything wrong with network marketing models but I just wanted to make that distinction; I’m not talking about that kind of income stream.

I’m talking about leveraging your expertise, knowledge, systems, services, information, etc. into products and services you can create basically one time and then sell over and over again via the internet.

If you’re already in an information marketing business you still may want to pay attention because I can almost guarantee that you will be negligent in one, two or even maybe three of the steps I plan to cover. Changing these things in your business could generate 10′s of 1,000′s of dollars in your pocket if you tweak a few things.

We know millions of people are still spending money. The question is how do you get a piece of that pie?

Well, Step 2 in this process is Choosing the Right Business Model.

For example, if you love to speak to groups, teach, educate and lead workshops yet, your # 1 goal is to be at home with your 2+ little kids each day after school and on weekends, it would be very important NOT to start a business where you will spend time over the weekends out of town or conducting workshops, retreats and live events right?

Instead you might choose a model where more phone and internet interaction is present or where you write curriculum that you can email out or teach over a webinar rather than live.

Here are some examples of online information marketing business models:

  • Running online memberships – interactive or not, they can include many features and benefits but the goal here is teaching 1 to many instead of 1 to 1 to leverage your time.
  • Product focused websites – this can be good if you have a lot of great information “that people want” and “are searching for” (that is the key. It’s one thing to think your information is important and great but it’s another thing to actually make sure people want it.)
  • Service based websites and companies – you can work with customers 1 on 1 or 1 to many in teleclass or webinar series (live or recorded), ecourses (automated)
  • Hosting live events – either small groups and retreats or really large seminars with multiple speakers. These can be big money makers in various ways.
  • Affiliate marketing – you can promote everyone else’s great stuff and make money doing it!
  • You can do a combination of these things too; I do them all!

Now, granted you can’t just plop a webpage up or blog and think people will come and buy right away. You still have to set up systems, your support team, build a responsive list and manage ongoing marketing campaigns. There is more to do but the first thing you want to do is think about the type of model that will best fit your lifestyle AND will help you provide your gifts.

Because the goal isn’t always about money and if you don’t do this step before leaping into business, you could end up working yourself into a JOB.

We want you to develop a business model that fits your life, your family but also inspires you and motivates you each day to give and live your purpose, share what you’re passionate about so that other’s lives will be changed for the better. That’s the ultimate goal I would hope for most of you. Now where the money comes in is IF you set this business up right from the beginning and don’t try to halfway do what needs to be done. The SYSTEMS are the key to you living the life of your dreams with a much easier business model where you don’t have to work so hard.

I’ve done it, hundreds of my friends have done it and you can too. I’d love to show you how!!

When I changed my entire business model to this information marketing model I immediately got back 50 hours per week that I was spending working on all my client’s work or busywork that I now spend on my own business and personal development.

Want my help? Take my Free Biz Quiz on my website and answer some tough questions about the type of life you want to live vs. the type of business that fits into that lifestyle.

There are 6 more steps to starting your own Online Information Marketing Business and so I will bring you more later…..

Now IS THE TIME to take action in your business. It’s time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

I help you go from INSPIRATION TO IMPLEMENTATION!! Let’s brainstorm on what’s possible for YOU!

Check out my 1 Hour Business Strategy Session or my JumpStart Your Business in 90 Days Coaching Program now (they are totally guaranteed and discounted for a limited time!)! http://rs6.net/tn.jsp?et=1102501676325&e=001FwdN6105nK2SIjVFv4stxA3-GRfPmQ_EAWzYQg2ZWuXcrVZEtrgwe98dIJoZyHUpgBUZxI7UrGDpgjDwjQ7J-iTprzeJU-gGfqTTkWZKSEleaB8MfGOE2oPqVj1lf_l6VpFnip9p_Dc=

© Copyright 2008 K. Sawa Marketing International Inc.WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?

You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://rs6.net/tn.jsp?et=1102501676325&e=001FwdN6105nK300LgP0ZxoSfCDGEroXbo3SvzxZp2y_RFM5iYxFqswuHKe1-swMKz6KDrv0Y0MAmEa38QttiWhRk9mPJOg9c80t7T5KnFHnQq2InOkp2faI3Tph_32CvPX!