Attending, speaking at and being an exhibitor at large conferences and business events are one of the primary ways that bring me consistent client and cash flow. If you haven't considered doing this in your business for your niche or target market then I can tell you that you're missing out on thousands of dollars worth of sales. If you are doing this as one of your current marketing strategies then that's great but I'll bet you're not maximizing your exposure or time while you're there to the fullest extent? One of the biggest mistakes I see business owners make when they do attend, speak at or become an exhibitor at a large conference is that they don't have an effective plan … [Read more...]