Networking is probably the single most critical thing that I’ve ever learned to do well that has impacted my business the most with more clients, more opportunities, more exposure and more fun.
The more people you know, the more referrals and repeat business you will get. The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.
If this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.
What are you doing to network and meet new people every single month?
Where is your target market ‘hanging out’? Are they stay-at-home moms, who spend a large majority of their time doing things with their children’s school events or sports? Do those places have meetings? Are they homeowners who might attend home shows or community meetings? Are they all realtors? Are you attending their monthly association meetings?
I go where my target market is and I do it often, both locally and nationally. I apply to be a speaker at events and conferences too for more added credibility and opportunity during the event. You can find out about any group and what is available online.
Now, when I’m networking, I remember to ask important questions; asking questions is a HUGE, but important step! Whenever you are nervous or not sure what to say to break the ice, ask a question. When they answer the question, follow it up with another question, and so on and so on ….until you know their whole life story.
This builds trust with the person you are speaking to, when they walk away they think you are the greatest, they like you, they want to do business with you, and they want other people to know you too (e.g., a good referral source). It really does work.
Whatever you do, you don’t want to monopolize the conversation about you, what you do or how great your products or services are; you want to make it about them. In fact the only time I talk about myself is when they ask me questions, which doesn’t always happen by the way.
I want to do business with people that genuinely want to know how I am doing, how my business is doing, or how my dog or kids are doing. I network to build long lasting relationships with people like me who I respect and admire.
Let us try to be better networkers, listeners and truehearted professionals. If we do, the world just might be a better place and we will all gain more business in the end.
Talk to you Again SOON!
The Jumpstart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
P.S. Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts!
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When was the last time you gifted yourself time to work on your business? I am excited to be speaking at the Creative Business Summit: Dream. Design. Profit. in Los Angeles, March 24 to 26th! I’ll be talking about “Maximizing Massive Lead Generation and Follow Up for More Profits” If you know you need a roadmap to triple your income in 2017, I invite you to join me and host Dr. Minette Riordan for 3 days of dreaming, designing and planning for profit in 2017. Click here to get all the details!