Writing Copy for Your Website 101

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One of the biggest challenges for small business owners when it comes to their website is writing the content for it all.  This is why sometimes it takes you months and months to get your website up or why your site doesn’t do much for you when it is live. The content for your website is such a critical part yet you spend so little time on it usually because you don’t know what to do. I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well. First of all, it’s important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such. When done right, your … [Read more...]

Jumpstart Your Biz Workshop Series – Online Marketing Focus – Happens tomorrow June 1st!

The second workshop of this series is happening tomorrow June 1st and it's all about ONLINE MARKETING, WEBSITES, SOCIAL MEDIA, BLOGGING, VIDEO MARKETING & Anything Electronic or Techy in Your Biz. I have 10 seats open if you want to register and get this stuff "handled" or in place in your business.  Topics Discussed: web design and development, technology needs training, copywriting for websites and marketing materials, social media and online marketing to direct traffic to your site, converting and opting in more subscribers to your site, systems for marketing and sales within your site or backend, blogging, video marketing and more (this will be good even if you don't have … [Read more...]

How to Work With Katrina Sawa as Your Big Picture Business Coach

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Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends!   With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear.   Maybe you're getting to the point where you know it's finally time to take your business seriously and get the training and help you need. Maybe you're just at a crossroads and aren't sure which path to take without some personal direction.   Well, you're not alone. I don't know anyone who's built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training … [Read more...]

Marketing Your Small Business Doesn’t Have to Be Hard or Overwhelming

We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]

Stop Losing Leads From Your Website Webinar: Transform Your Website and Online Presence Into a Massive Lead Generating and Cash Machine

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If you're not getting enough quality leads to and from your website every month then you're missing out on customers, money and more. Period. Your website should be the hub of your business for most of us, whether you're a local business marketing locally or one marketing to the world. It doesn't matter. Times have changed, the world and the economy has changed. People (your prospects) are doing business differently than ever before and most small business owners are NOT up to speed online. I am really, really good at seeing huge opportunities $$$ with your website, no matter what type of company you have. You could be coach, consultant, speaker or even a spa, roofing company, direct … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

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If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't.   The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

Is Your Website Bringing You Leads Every Month or Not?

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Do you have a LOVE / HATE relationship with your current website? Or maybe you don't have a website yet at all because you just can't imagine what to do or how to do it so it actually gives you a return on your investment? Well, your website SHOULD BE your most valuable and most important marketing tool. It's a tool and a marketing mecca. It should be the hub of your small business generating leads on its own, converting those leads to an email list, interacting with visitors to make them want to learn more, read on or sign up for stuff. Most of the time however I see small business websites that don't do any of this.  They just plain aren't working for you.  They don't … [Read more...]

3 Step Copywriting Formula for Writing Effective Website Content

One of the biggest challenges for small business owners when it comes to their website is writing the content for it all. This is why sometimes it takes you months and months to get your website up or why your site doesn't do much for you when it is live. The content for your website is such a critical part yet you spend so little time on it usually because you don't know what to do. I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well. First of all, it's important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such. When done right, your website … [Read more...]

17 Crucial Components Your Website Must Have To Be Effective & Bring You Leads

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Why does it matter who you choose to design your website or redesign the one you have? Because all web designers are NOT created equal! What I've found over the last 8 years of business is:  - 90% of the web designers out there are NOT sales and marketing focused (which means they will NOT be able to help you figure out the best ways to present your site, write copy for your site or get the best results from your target market) - Many of them do NOT help you figure out how your website will flow with the rest of your marketing, networking, follow up, direct mailing, speaking, selling, social media, etc. (which means it may not end up helping you to fill your funnel, make sales … [Read more...]

20 Tips to Maximize Your In-Person Networking

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]

10 Simple Ways to Follow Up with Prospects

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In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)

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Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)

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Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)

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I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as well....as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]

The Simple 3 Step System to Start Attracting Clients & Making Money NOW!

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Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now? The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?” So how do you do it?  How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time? The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big … [Read more...]

Making Sense of Social Media – What’s Hootsuite For Goodness Sakes?

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I laughed as I created this title but it's true. So many entrepreneurs that I talk with or who work with me always ask, "What's Hootsuite and should I be using it for my business?" That's if they have any idea about what it is at all of course, many do not. Hootsuite is an automation tool. The layman's way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately. Some of the things you do on Hootsuite however are good for time management and some things aren't worth doing in my mind because they could make you look … [Read more...]

6 Step Marketing Follow Up System That Business Owners Must Be Doing and Are NOT Doing!

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Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don't know that I've ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business.               It seems like a no brainer right? Wrong. Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that's why it just doesn't get done. You aren't doing your phone call follow ups, I know. You aren't mailing anything in the … [Read more...]

Small Biz Don’ts and How to Avoid Them

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99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don't see these holes usually however because they're too close to their own business but that doesn't mean they aren't there. I see the holes as huge opportunities for increased sales that could happen with such little effort or expense. In fact often times the seasoned business owner is so set in their ways that they don't evolve with the times, therefore actually losing market share, revenues and overall marketing pizzazz; it becomes much more difficult to attract new clients when you're not moving the … [Read more...]