Website Design | From the The Personal and Business Blog of Katrina Sawa

One week and its gone…

April 24, 2012 By Katrina Sawa Leave a Comment

So the other night when I was driving home I decided I needed to give out a ridiculously crazy offer to help some of the small business owners out there that seem to think they can't afford help and are feverishly trying to figure it all out and do everything themselves. So, here's what I started as of Wednesday that's only available through tomorrow....then it's gone. Your website is your most valuable marketing asset and many of you are ignoring the heck out of yours OR you're designing it yourself and you have no idea what you're doing and it shows. STOP IT! Ask for help and get MUCH, MUCH BETTER RESULTS. You need to invest time and energy and maybe some dough into your … [Read more...]

One week and its gone…

April 19, 2012 By Katrina Sawa Leave a Comment

I was driving home tonight from getting my hair done and thought, 'I need to give out a ridiculously crazy offer to help some of the small business owners out there that seem to think they can't afford help and are feverishly trying to figure it all out and do everything themselves.' So, here's what I am doing for the next week....then it's gone. I've recently seen sooooo many horrible websites from clients and some of you who've I've been talking to on strategy sessions but haven't yet taken the plunge and decide to work with me. Your website is your most valuable marketing asset and many of you are ignoring the heck out of yours OR you're designing it yourself and you have no idea … [Read more...]

“One of the Easiest Ways to Double Your Revenues ASAP”

March 24, 2012 By Katrina Sawa Leave a Comment

One of the biggest mistakes small business owners make is not doing enough referral source marketing. One of my mastermind clients used to not delegate anything. When she first started working with me a little under a year ago she was making low five figures in her business, been doing it for a little under two years and she was 'doing it' all herself. In fact she wrote this to me in her initial coaching application: "I can do all that stuff; create my own business cards in Word, Create my ebooks, change up my website, do my email newsletters". And she went on to list about a dozen other tasks she could and was doing herself. Yet she couldn't figure out why she wasn't making the … [Read more...]

Jumpstart Your Business NOW – Focusing and Planning Tip #5

January 5, 2012 By Katrina Sawa Leave a Comment

-->> Crunch Your Numbers So do you really know how many people or prospects you need to talk with or have a sales conversation with every month in order to meet the number of sales and revenue that you want to bring in? Do you know your closing ratio? Your expenses? Your profit margin? It's my experience that most small business owners don't typically know these things. If you do, great. However most don't plan ahead and crunch their numbers which is something that's crucial in my mind if you want to reach a certain amount of sales or revenues every month. When I coach with clients I first like to find out your 'need' number. The amount of money you really NEED … [Read more...]

Is It Time to Update Your Website?

October 5, 2011 By Katrina Sawa Leave a Comment

So, what do you think? Are you getting the most out of your website? Is it working FOR you to bring in and convert leads rather than just sitting there looking pretty? If you're not sure, take this little quiz to find out.... Here are some questions to ask yourself (or your web designer or hosting company) to see if you have everything you could in place with your website or if it needs an upgrade: When is the last time you rewrote any of the copy or uploaded new content? Have you maximized your pages for keywords for the search engines? Do you have an opt in box on every page? Is it working? What are you giving away for free in your opt in box - and how many people sign up … [Read more...]

How to Make Your Website a “Hub” for 1,000s of Amazing Clients

November 3, 2010 By Katrina Sawa Leave a Comment

I'm bringing you this article by one of my friends and copywriting expert Vrinda Normand, The Irresistible Writing Mentor. ====== It’s 2010 and the business world has gone online. There are fewer and fewer “brick-and-mortar” stores and offices. Instead of driving across town to buy something, you just need to slide your chair over to the computer. Everything you need is a click away on the Internet. You can find businesses and get to know businesses through their websites. Potential clients find you and make buying decisions about you through your website. By now you know you how important it is to have a website that represents you in the best possible way – after all, … [Read more...]

Do you need to update your website?

September 1, 2008 By Katrina Sawa Leave a Comment

So, what do you think? Are you getting the most your website could bring? Here are some questions to ask yourself (or your web designer or hosting company):When is the last time you rewrote any of the copy or uploaded new content? Have you maximized your pages for keywords for the search engines? Do you have an opt in box on every page? Is it working? Are you tracking your web stats to see how many people are coming to which pages, staying for how long, leaving on what page, signing up for what? Are you offering valuable resources, content, articles and links that your target market will come back to your site often for and/or forward to a friend? Are you paying more than $10/month for … [Read more...]