Target Audience | From the The Personal and Business Blog of Katrina Sawa

I Bet You’re Not Even Doing the Basics

May 13, 2012 By Katrina Sawa Leave a Comment

We're almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I'm doing right now in my business and it's about SIMPLIFYING. Yes, you heard it here first....the queen of doing all kinds of stuff in her biz is SIMPLIFYING. Let me share with you why.... You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON'T right now.... It's time to 'Get Back to the Basics' of what works in your business, your marketing, your follow up and your overall effective work habits. In the last few months every business owner I've spoken … [Read more...]

What’s LOVE got to do with it?

May 9, 2012 By Katrina Sawa Leave a Comment

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Many times entrepreneurs get stuck in their businesses and can’t figure out what’s going wrong when the money stream dries up, clients drop off, and referrals disappear. This can be so confusing, frustrating, and emotionally draining. It might be surprising to you to find out that, regardless of what type of financial situation you’re in, many entrepreneurs struggle because of lack of love in their life….love and support for or by a significant other, love and confidence in yourself or love for life or your business in general. Lack of love in any capacity can surely hold you back from making huge monetary gains in your business whether you realize it or not. And this can … [Read more...]

Who is determining your wealth?

May 8, 2012 By Katrina Sawa Leave a Comment

Do you really know what you’re making per hour after all is said and done? I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is. Sometimes it’s even less than working in a fast food restaurant! So I ask you: How much money do you ACTUALLY make per hour? Is it above minimum wage? Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have? When was the last time you looked at your … [Read more...]

One week and its gone…

April 24, 2012 By Katrina Sawa Leave a Comment

So the other night when I was driving home I decided I needed to give out a ridiculously crazy offer to help some of the small business owners out there that seem to think they can't afford help and are feverishly trying to figure it all out and do everything themselves. So, here's what I started as of Wednesday that's only available through tomorrow....then it's gone. Your website is your most valuable marketing asset and many of you are ignoring the heck out of yours OR you're designing it yourself and you have no idea what you're doing and it shows. STOP IT! Ask for help and get MUCH, MUCH BETTER RESULTS. You need to invest time and energy and maybe some dough into your … [Read more...]

Looking to Jumpstart your business, grow your mindset and get clarity around what you are doing in your business and in your marketing?

April 23, 2012 By Katrina Sawa Leave a Comment

VIRTUAL TRAININGS: Looking to Jumpstart your business, grow your mindset and get clarity around what you are doing in your business and in your marketing? Prefer to learn virtually over the phone and email? This can be a very affordable option to getting the advice and coaching YOU need for YOUR business to take it to the next level. Date: TUESDAY, April 24TH @ 5:00 PM (PST) Topic: How to Teach Live Calls & Programs to Boost Your Business Find out why you want to embrace the new marketing strategies such as doing video marketing, mobile marketing, live streaming video shows, teleseminars, webinars, podcasts, radio shows, etc. There are always ways to incorporate some of … [Read more...]

One week and its gone…

April 19, 2012 By Katrina Sawa Leave a Comment

I was driving home tonight from getting my hair done and thought, 'I need to give out a ridiculously crazy offer to help some of the small business owners out there that seem to think they can't afford help and are feverishly trying to figure it all out and do everything themselves.' So, here's what I am doing for the next week....then it's gone. I've recently seen sooooo many horrible websites from clients and some of you who've I've been talking to on strategy sessions but haven't yet taken the plunge and decide to work with me. Your website is your most valuable marketing asset and many of you are ignoring the heck out of yours OR you're designing it yourself and you have no idea … [Read more...]

What would happen to YOUR business RIGHT NOW if something really bad happened and YOU couldn’t do the work?

April 16, 2012 By Katrina Sawa Leave a Comment

If you haven't seen my posts on Facebook lately I'm currently in the process of restructuring my team. Not something I really WANTED to do, more like forced to do since my main VA (OBM) just left me to go back and work in an office. I know it was a good move for her so that's good but for me, yes, I'm a little left in disarray for a few weeks until we get someone in place to manage what she was doing (which was managing the entire 10+ person team!). I can't believe how it takes a village to run my business now...so far from the days of my one little assistant in my home office 9 years ago... We'll be fine I know it, my team luckily seems to know what they're supposed to do and it … [Read more...]

How to Create a Memorable Leave Behind or Handout for Your Networking

July 31, 2011 By Katrina Sawa 4 Comments

I am assuming that you ARE networking somewhere! You had better be - it is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network? Obviously, you are going to bring a lot of business cards. What else can you pass out that will be memorable or useful for the people you meet? What can you develop, create, write or design that is creative, useful, and something that people (meaning your target market, not just anyone) will want? This item should also be easy for you to print, buy, and/or reproduce at a low cost. … [Read more...]

I want to know what your biggest marketing challenge is?

April 24, 2011 By admin Leave a Comment

Want to find out how to make some simple tweaks in your business, marketing, speaking or selling to monetize more of what you're doing PLUS get some quick ideas on how to add some simple income streams to bring in more cash too. I invite you to apply for the opportunity to chat with me on a complimentary Strategy Session. You can do that online in a couple minutes or less at www.AskKat.biz. SUBSCRIBE to my video channel to receive my future videos in your inbox! FREE info, tips and business strategies to help you start, grow and market your small business. … [Read more...]

Do You Want to Know HOW I ‘Get It All Done’ Every Month?

March 22, 2011 By Katrina Sawa Leave a Comment

HOW I Reach Thousands of New Prospects Each Month? And HOW I Make 1/3 of My Monthly Revenues From My Social Media Marketing? What I've discovered in my 9 years of business are that the productivity practices in my business are some of the most important systems that help me achieve this and is why I am where I am right now. Afterall, using systems and consistent ways to market and follow up is entirely how I built my multiple six figure business over the years. It hasn't always been this easy for me but over time I've developed systems and templates for follow up and marketing that really work on bringing in new quality leads and referrals. The key … [Read more...]

Start, Grow & Market Your Business the Right Way From the Start

November 28, 2010 By Katrina Sawa Leave a Comment

Katrina Sawa's JumpStart Your Business in 90 Days Virtual Bootcamp

Learn everything you need to know to start up, grow, expand and market your small business or online business the right way from the start. Stop wasting time and money in the WRONG PLACES or with the WRONG PEOPLE AND PROGRAMS! I've put together everything I know about how I built by multi-six-figure coaching and information marketing business into ONE 90 day program and the best part is that there is also TOTAL ACCESS TO ME in this program too! No other 'guru' or 'expert' out there teaching EVERYTHING I do in such a comprehensive, step-by-step way PLUS none of them give you as much ACCESS to them to ask questions and get personal advice than I do. This is what you need as an … [Read more...]

TECHNOLOGY GLITCH = FREE GIFT FOR YOU!

November 16, 2010 By Katrina Sawa 1 Comment

Well it seems that somehow my free teleclass sign up page for my call this Thursday, November 18th was not working properly for the past couple of weeks. So all of you who thought you had registered, we can't find; my love/hate relationship with technology continues... On the bright side, since it's coming up so quickly, I thought I would just give EVERYONE I KNOW Free Access to this week's call regardless whether you've opted in for it or not. It actually proves to be a very good call to be on in case it wasn't 'on your radar' to attend; you may want to mark your calendar now and make it live. The call Title: "Become BFFs with Your Target Market: The Biggest Key to Increasing … [Read more...]

Ready to add another market? , part 2

July 2, 2009 By Katrina Sawa Leave a Comment

Now, if you are ready to take on another market....you can try the following tips to get started:Choosing another business industry type - For example, if you already target attorneys and insurance agents, would it make sense then to add on commercial brokers and mortgage consultants or some other industry type? Adding another zip code or area - For example if you primarily concentrate your business in one geographical area, network in that area and serve other business owners B2B in that area, then you might simply take on another area, their networking events and those same business types in that area. This is what I do when I join another chamber - I take on all kinds of networking in … [Read more...]

Ready to add another market? , part 1

June 29, 2009 By Katrina Sawa Leave a Comment

So, you think you're ready to go after another market?Are you sure?My question to you FIRST is:Have you mastered the list of contacts and prospects you've got already? Are you keeping in touch with them a couple times a month either in their mailbox, their inbox or in their face? Do they all know and think of you all the time?If not - I would suggest you rethink this??? But, hey, that's just me.I believe it's important to set up easy to follow, easily maintainable, logical and effective marketing systems in your business. This doesn't matter if you're large or small but without systems you could be running-a-muck!Then, once you have these set systems in place for mailings, emailing, … [Read more...]

Attracting Ideal Clients

June 5, 2008 By Katrina Sawa 1 Comment

I will be interviewed by Rick Cooper, The Sales Results Expert, who hosts the show. Click here to learn more and set a reminder. There is NO COST to listen in! Tune in on June 18th for Attracting Ideal Clients, aired on BlogTalkRadio. Attracting Ideal ClientsRadio Show on BlogTalkRadioJune 18th (Episode 9) - 3pm Pacific / 5pm Central / 6pm EasternTopic: Kick your Business into High GearTune in every Wednesday at 3pm Pacific Time:http://www.blogtalkradio.com/thepdapro Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.Set a Reminder for the Show Now:http://www.blogtalkradio.com/thepdapro/2008/06/18/Kick-your-Business-into-High-Gear--Kat Out … [Read more...]

21 Mistakes Most Entrepreneurs Make When Building Your Business!

May 15, 2008 By Katrina Sawa Leave a Comment

I realize that when you first started your business you may not have thought about EVERYTHING that would be involved with running a successful business, right?You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there's a LOT more to running a successful business than what meets the eye.Here are some very common mistakes I see my clients and others I meet making every month in their businesses. The ones who end up being successful are the ones who REALIZE this and take steps to FIX their issues.What mistakes are YOU making? 1. Not marketing to everyone you know2. Not having a consistent follow up … [Read more...]

Avoid the Shotgun Approach to Marketing Your Business

April 3, 2008 By Katrina Sawa Leave a Comment

Are you doing everything you should be in the marketing of your business or is there something that's slipping through the cracks that could bring you a ton more money?Are you spending your dollars wisely or hap hazzardly to which ever sales rep walks in the door each day?Do you have an actual marketing plan?These are some of the questions you want to be asking yourself AND THEN - figure out how to fix this so you are making SMART MARKETING DECISIONS. If you're like most small business owners, you get so busy working IN your business that when it's busy, you don't concentrate much on marketing and advertising. In fact many clients I've spoken with have said they often tell their advertising … [Read more...]