We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]
New Jumpstart Your Biz Workshop Series
March 23, 2013 By
Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]
Join Katrina Sawa for an Absolutely FREE NO-OPT-IN-REQUIRED Open Coaching Call on Friday!
February 19, 2013 By Leave a Comment
Who Is This For? Any business owner, entrepreneur or wanna be entrepreneur who wants some clear direction, action steps, how-to advice and more to help you jumpstart your business this year and make a ton more money! How Will You Benefit When You Attend Live?: Come learn ways to attract more clients, redesign your services, develop more confidence to increase your rates, change up your website to bring more leads, figure out what to do on social media so you stop spinning your wheels, find out what to say in follow up emails and calls, how to network better, do an ezine, webinar, video or teleclass, how to craft a signature talk to get booked as a speaker, find speaking gigs, … [Read more...]
Start, Grow & Market Your Business the Right Way From the Start
September 17, 2012 By Leave a Comment
Learn everything you need to know to start up, grow, expand and market your small business or online business the right way from the start. Stop wasting time and money in the WRONG PLACES or with the WRONG PEOPLE AND PROGRAMS! I've put together everything I know about how I built by multi-six-figure coaching and information marketing business into ONE 90 day program and the best part is that there is also TOTAL ACCESS TO ME in this program too! No other 'guru' or 'expert' out there teaching EVERYTHING I do in such a comprehensive, step-by-step way PLUS none of them give you as much ACCESS to them to ask questions and get personal advice than I do. This is what you need as an … [Read more...]
Monetize Your Business by Speaking: What You Need to Have Ready to Go for Any Opportunity
July 18, 2012 By Leave a Comment
Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you're already speaking then great, what I'm sharing in this article could be a good reminder for you. If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself "who would care about what I have to say?" Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone … [Read more...]
20 Tips to Maximize Your In-Person Networking
July 11, 2012 By Leave a Comment
Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]
10 Simple Ways to Follow Up with Prospects
July 2, 2012 By 2 Comments
In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)
June 27, 2012 By Leave a Comment
Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)
June 22, 2012 By Leave a Comment
Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)
June 16, 2012 By Leave a Comment
I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as well....as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]
The Simple 3 Step System to Start Attracting Clients & Making Money NOW!
June 11, 2012 By 2 Comments
Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now? The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?” So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time? The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big … [Read more...]
Making Sense of Social Media – What’s Hootsuite For Goodness Sakes?
June 8, 2012 By Leave a Comment
I laughed as I created this title but it's true. So many entrepreneurs that I talk with or who work with me always ask, "What's Hootsuite and should I be using it for my business?" That's if they have any idea about what it is at all of course, many do not. Hootsuite is an automation tool. The layman's way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately. Some of the things you do on Hootsuite however are good for time management and some things aren't worth doing in my mind because they could make you look … [Read more...]
Look Who’s BOBLing NOW? with Terris Riley
June 7, 2012 By Leave a Comment
Katrina will be interviewed by Terris Riley on Look Who's BOBLing NOW? Look Who's BOBLing NOW? with host Terris Riley Monday, June 11th at 9:00 am Are You Trying to Start a New Business, Beef Up Your Current Sales or Want to Get Your Current Business to Have a Better Online Presence? Terris Riley will ask Katrina Sawa to show us how. You can listen live to the show by going here. … [Read more...]
6 Step Marketing Follow Up System That Business Owners Must Be Doing and Are NOT Doing!
June 5, 2012 By Leave a Comment
Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don't know that I've ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business. It seems like a no brainer right? Wrong. Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that's why it just doesn't get done. You aren't doing your phone call follow ups, I know. You aren't mailing anything in the … [Read more...]
Small Biz Don’ts and How to Avoid Them
June 1, 2012 By Leave a Comment
99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don't see these holes usually however because they're too close to their own business but that doesn't mean they aren't there. I see the holes as huge opportunities for increased sales that could happen with such little effort or expense. In fact often times the seasoned business owner is so set in their ways that they don't evolve with the times, therefore actually losing market share, revenues and overall marketing pizzazz; it becomes much more difficult to attract new clients when you're not moving the … [Read more...]
Women Entrepreneur Radio with Coach Deborah A Bailey
May 22, 2012 By Leave a Comment
Katrina will be interviewed by Deborah A Bailey on Women Entrepreneur Radio Women Entrepreneur Radio with Deborah A Bailey Wednesday, May 23rd at 5:00pm (PT)/ 8:00 pm (ET) Women Entrepreneurs Radio™ features stories of transitions from women who have followed their dream to become entrepreneurs. Coach Deborah Bailey provides candid discussions with today's top entrepreneurs, authors and industry experts. You can listen live to the show by going here. … [Read more...]
Sacramento Smiles with Tamara Dorris!
May 15, 2012 By Leave a Comment
Katrina will be interviewed by Tamara Dorris from Sacramento Smiles on Blog Talk Radio. Sacramento Smiles with Tamara Dorris Wednesday, May 16th at 10:00 am (PT) Tamara Dorris is dedicated to highlighting local businesses, providing real estate updates, and interviews authors and experts who can help listeners everywhere improve their lives. Tamara is a long-time real estate professional & personal development author,committed to supporting Sacramento with positive, effective action! You can listen live to the show by going here. … [Read more...]
I Bet You’re Not Even Doing the Basics
May 13, 2012 By Leave a Comment
We're almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I'm doing right now in my business and it's about SIMPLIFYING. Yes, you heard it here first....the queen of doing all kinds of stuff in her biz is SIMPLIFYING. Let me share with you why.... You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON'T right now.... It's time to 'Get Back to the Basics' of what works in your business, your marketing, your follow up and your overall effective work habits. In the last few months every business owner I've spoken … [Read more...]
