Video Biz Tip: Dispelling the Myth: “No One Will Pay That”

dispel the myth no one will pay for that

I hear this frequently from some of my clients when I suggest they raise their rates or develop high end programs… "No One Will Pay That". And today I want to Dispel the Myth. What's the deal with you not charging more for your services and products? Why don't you have a HIGH TICKET program or offering? Is it possible this objection is all in your head? I think it might be. So stop making excuses and start doing the right things to create more sales and revenue. I believe there are several things you can do to find the clients who WILL pay a higher price for your products and services. Perhaps you just need to get outside of your comfort zone. If so, stop that negative … [Read more...]

Are You Charging Enough?


Do you really know what you’re making per hour after all is said and done?  I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is.  Sometimes it’s even less than working in a fast food restaurant! So I ask you: How much money do you ACTUALLY  make per hour?  Is it above minimum wage? Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have? When was the last time you looked at your pricing to … [Read more...]

Free Webinar: Jumpstart Your Marketing & Sales System


Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System! Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales. If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you. If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there. I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, … [Read more...]

[Video Ezine] Save time & make more money doing this…

Katrina Sawa speaks about masterminds on her radio show

I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons: The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it. I'm looking for guests for my 2014 shows! You can find out how to apply to be a guest here now. I wanted you to also notice first hand how I leveraged this show....I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you're not … [Read more...]



When I go to Dallas for eWomenNetwork, I'm joining up with 3 of my friends and we'll have a super big booth in the expo area; in fact we're calling ourselves the Women's Business Empowerment Collective because we've come together this summer to help 1000's of entrepreneurs take their businesses to the next level as fast as possible. We've put together a BIG PRIZE PACKAGE WORTH $11,259 that includes all of each of our top products, books, programs, trainings and live events! Yes, ONE LUCKY entrepreneur will walk away with this entire prize package! But the great part is that EVERYONE WHO ENTERS ONLINE OR AT THE CONFERENCE (so you don't have to go to Dallas to enter, you can enter NOW … [Read more...]

Monetize Your Business by Speaking: What You Need to Have Ready to Go for Any Opportunity


Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you're already speaking then great, what I'm sharing in this article could be a good reminder for you. If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself "who would care about what I have to say?" Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone … [Read more...]

20 Tips to Maximize Your In-Person Networking


Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]

10 Simple Ways to Follow Up with Prospects

directions signs and sky

In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)


Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)


Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)


I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]

Join me and Joshua Zerkel and Learn to Save Time, Space & Money by Getting More Organized!


Lack of organization can be such a huge distraction for business owners. If you want different results in your business in 2012, you have to take different action - starting  NOW! Without a doubt, getting your clutter under control and your business operations in order can dramatically affect how you function as an entrepreneur, the type of opportunities you attract, and how profitable your business can be. In this talk Joshua will share: How to FINALLY make your New Year’s resolution of getting organized a reality How to identify what’s REALLY keeping you from getting organized and how to eliminate those challenges What systems you need to have in place to stay organized and … [Read more...]

The Simple 3 Step System to Start Attracting Clients & Making Money NOW!


Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now? The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?” So how do you do it?  How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time? The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big goals. Entrepreneurs … [Read more...]

Making Sense of Social Media – What’s Hootsuite For Goodness Sakes?


I laughed as I created this title but it's true. So many entrepreneurs that I talk with or who work with me always ask, "What's Hootsuite and should I be using it for my business?" That's if they have any idea about what it is at all of course, many do not. Hootsuite is an automation tool. The layman's way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately. Some of the things you do on Hootsuite however are good for time management and some things aren't worth doing in my mind because they could make you look … [Read more...]

6 Step Marketing Follow Up System That Business Owners Must Be Doing and Are NOT Doing!


Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don't know that I've ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business.               It seems like a no brainer right? Wrong. Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that's why it just doesn't get done. You aren't doing your phone call follow ups, I know. You aren't mailing anything in the … [Read more...]

Small Biz Don’ts and How to Avoid Them


99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don't see these holes usually however because they're too close to their own business but that doesn't mean they aren't there. I see the holes as huge opportunities for increased sales that could happen with such little effort or expense. In fact often times the seasoned business owner is so set in their ways that they don't evolve with the times, therefore actually losing market share, revenues and overall marketing pizzazz; it becomes much more difficult to attract new clients when you're not moving the … [Read more...]

Entrepreneur & Virtual Assistant Capitalizes on Professional Growth Opportunity via Online Convention


Innovate, Integrate, Motivate… With its multi-level course offerings, the 7th Annual Online International Virtual Assistants Convention, is designed to help VAs learn to navigate the pressures and complexities that come with creating and maintaining a virtual business. While challenges in a Virtual Assisting Business may be compelling, now is not the time to cut back on education or limit access to information that can help grow your business. This year’s convention will challenge participants to think more strategically to implement change by addressing three core principles of business growth and development… Innovation: taking the lead or initiative in showcasing ideas to assist … [Read more...]

If you had this one thing, EVERYTHING would change!


More revenue, more time, more support, better marketing plan, better follow up, etc. All of these things are important to your business (and you probably need all of them!), but not one of them will make as big of difference as the thing that I’m thinking of. The biggest thing that is holding you back from having a much more successful business and even one earning 6+ figure revenues is your own level of confidence. So many women entrepreneurs struggle with this and most don’t even realize that this is the biggest reason that they are failing to reach their business goals. The majority of them WANT to make a 6+-figure income, but they look at the mechanics of their businesses. They … [Read more...]