When to Start Marketing Your New Business – Part 2


Want to know when to start marketing? In Part 1 of this article, I covered what marketing really is and how to jumpstart your business and marketing…. Beyond all of that however, where should you start marketing or building a following? If your goal is to generate cash pretty quickly then I recommend you start marketing in two areas: Your Database – This should be everyone and anyone you “have access to” or often termed: your circle of influence. This could be anyone you know, do business with, are involved with inside organizations you belong to and even your social media connections. This does not mean you go add them all to an email newsletter database however but consider … [Read more...]

When to Start Marketing Your New Business – Part 1


Want to know when to start marketing? More often than not, when I speak with newer business owners or those who want to start up a business but aren’t quite ready yet or aren’t sure yet of what kind of business to start…the number one thing the majority of them say about marketing is “when I’m ready to start marketing Katrina, I’ll come to you”. No!!! The time to start marketing your business is now! Before you think you’re ready!! Why? Because you have to start building a following of people who are interested in your topic matter, your industry, your voice. The sooner you start building a following and start talking to people about what you’re doing, whether you’re doing it … [Read more...]

Why Most People Will Never Be Great At Marketing


Want to know why most people will never be great at marketing? I'll tell you.... It's because they/you get in their/your own way! You get in your own way with: Thinking that it's too expensive You don't want to be perceived as salesy Thinking people will be upset if you send them too many emails or call back too often Making marketing decisions around what YOU like or don't like (ie: you hate getting junk in the mail so you don't mail anything to prospects or you hate it when people email you weekly information so you barely send something out once a month!) You don't believe or aren't sure yet if you have something important enough to tell them, share or invite them … [Read more...]

Video Biz Tip – Ideas for Creating Content in Your Marketing

Creating Content in Your Marketing

I’m back from my five day speaking tour in Dallas, and today, I want to share some ideas with you about creating content.  Generating content is a topic that is many of my clients and a few in my Mastermind Group are currently struggling with.  I’ve gotten many questions about creating content in the past week. First, you HAVE to do MORE content marketing.  Some common objections I hear about generating content are: There is a lot of content in the world already. Someone may have already written something on a topic that you want to write about. You may have concerns that people may not care to hear what you have to say on the subject. Someone else knows more about the topic than … [Read more...]

Tradeshow Marketing Checklist

Katrina - Tradeshow Marketing Checklist

Have you attended a tradeshow or biz expo and not gotten anything out of it – meaning you didn’t get even one contact that developed into more business or more money?   Have you displayed at a tradeshow or biz expo and when it was all over you had nothing to show for it but hundreds or thousands of dollars spent on marketing materials and your time?   Do you want to find out how to make more sales and contacts from tradeshows and biz expos whether you’re a vendor, speaker or just an attendee? Good, then you’re reading the right article… My name is Katrina Sawa and I’ve been in sales and marketing positions for almost 30 years of my life. During those various positions, … [Read more...]

READ ME or DELETE ME, Email Open Rate Tips

email marketing

Are you frustrated with your email newsletter open rates? Ever thought about giving your list an ultimatum? Like “Read me or delete me!” I have. In fact I almost did it this week! Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in. It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame. So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and … [Read more...]

Join Me at Imagination IQ!


Imagination IQ- Oct 29-31, 2015, an amazing live 3-day event in Sacramento for heart-centered entrepreneurs who want to make MORE money using your creative genius!   Join me as I will be one of the featured speaker on Marketing--bringing in the practical side and what you’ll need to do to Jumpstart Your Market in amongst the 3 days of Excitement and Fun. This is a highly interactive and playful yet transformational event!! What if you were able to dream up an idea and INSTANTLY begin to MANIFEST it into the world? How would that change your business? How would that change your life? What if you used a revolutionary technique that makes people naturally want to contact you to … [Read more...]

Power of Words Speaker Summit 2015

Power of Words Speaker Summit 2015 Friday, August 21st @1pm to 7pm PST Sacramento, CA If you are planning to be in the Sacramento area on Friday, August 21st, you’ll want to join me and other fantastic speakers at the Power of Words Speaker Summit. Why? Because I know you will gain valuable information and tools to take your business to the next level! We have a wealth of knowledge and information to share with you on a variety of important business related topics like Sales, Social Media Marketing and much more. You’ll learn how words have an effect on your business and we’ll give you strategies for transforming your business with words. Ticket price is $20 per person or bring a … [Read more...]

How to Get Started Speaking


Are you ready to generate more money in your business than you’ve ever dreamed imaginable? If so….then you’d better get started speaking! My name is Katrina Sawa and I’m known as The Jumpstart Your Biz Coach for a reason….I literally kick my clients and their businesses into high gear because I can see the holes and opportunities a business owner or entrepreneur has right in front of your face when you don’t see it. Speaking is one of those HUGE OPPORTUNITIES! If you are NOT already speaking in your business either way, regardless, then you….. May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell. May be lacking … [Read more...]

How to Best Define Your Target Market


Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.   Your "target customers" are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage. Ask yourself some questions to help you define your best target market:  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but … [Read more...]

How Can We Get You To LOVE Marketing?


During the month of February I shared a lot of articles and videos around the topic of love. I wrote about how to love yourself successful, gave you secrets to finding your love, loving what you do and now how to get you to LOVE the marketing so you can make a whole lot more money!! So many entrepreneurs get into business because you have a passion or a higher calling or a purpose that you must fulfill. So many of those same entrepreneurs struggle financially because of lack of knowledge, training and confidence in how to market and grow your business effectively. I hate to see this because I LOVE marketing! I know, I am probably not the norm. But I do have a knack for marketing, … [Read more...]

Katrina is a Guest on the Prosperity in Coaching Virtual Summit


I am one of the Featured Guests on the Prosperity in Coaching Summit June 10-12, 2014 I am so excited to be a part of the Prosperity in Coaching Summit, happening June 10-12th! We invite you to share the wealth of information in this exciting and informative collaboration of 12 Experts from all areas of the Coaching Field. They have all built careers in teaching, coaching and self development, have the seen the results and felt the satisfaction of doing work that you love. There are Expert Coaches in these areas: Personal Business Spiritual Financial Relationship Add it’s FREE! Each action packed day will be shared for a week for you to listen to all, or listen again … [Read more...]

Katrina is Co-Hosting a Free Call with Monique Wells: The Top 5 Ways to Be More Productive in Your Business & with Your Marketing


It’s almost June, which means that 2014 is just about half over. If that gives you a sinking feeling deep in the pit of your stomach because you haven’t made the progress you dreamed of on January 1st, you’re not alone! Maybe your marketing message isn’t as effective as you’d like it to be or you’re not getting it out there enough… You know “the fortune is in the follow-up” but those follow-up tasks seem to fall through the cracks…and take your revenue-generating opportunities along with them. The fire of the moment seems to get your attention each day and by Friday you realize you’ve been working on random, scattered activities instead of focusing purposefully on what you keep … [Read more...]

Video Tips to Get More Virtual Speaking Opportunities and More!


On today's video I share about virtual speaking opportunities - how to get them, find them, why to do them, where to look for them and more. You want to be doing a LOT of consistent lead generation strategies in your business, not just this one but speaking is the #1 strategy that works the fastest. Watch the video here now: Want to find out more about speaking in your business in general? Go listen in to a teleclass that I did with my friend Rebecca Hall Gruyter this week at http://www.KatrinaSawa.com/katandrebecca. The replay is still available through this weekend for sure. You can also register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where … [Read more...]

Video On Are You Sure You’re Not Settling?


On today's video I share about a very important topic that IS related to business but you may not realize it...it's about settling. I see way too many people doing this and was compelled to talk about it today. Watch the video here now: I talk about my Love Yourself Successful Teleseries on this video along with my book as a bonus...if you're interested in getting all of that, click here. I'd love to hear your feedback and take aways from the video! Katrina Sawa The JumpStart Your Biz Coach 916-872-4000 katrina@jumpstartyourmarketing.com “Kicking YOU and YOUR Business Into High Gear!” P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online … [Read more...]

Are you lacking in YOUR follow up?


Have you got stacks of these around YOUR office? Massive networking and consistent, relationship marketing follow up are the two main things that I did from day one, 12 years ago, (and still do!) to build a very successful and profitable business. If you are attending networking events at least a couple times a month or more and/or speaking or being an exhibitor at live events then I would venture to guess that you are NOT doing enough follow up. NO ONE DOES! You are most likely missing out on thousands of dollars every single month due to your lack of follow up (and following up in many different ways too, not just one or two). I find (and so do many of my clients who are using my … [Read more...]

Free Teleclass: 5 Steps to Monetizing Your Speaking & Getting More Quality Opportunities


It’s time. Time to uncover your true greatness. Time to start sharing your gifts with the world, and time to embrace & bring your authentic self more forward in your life! Whew! That’s a lot to consider, isn’t it? Overwhelming even. And perhaps you are thinking “Sure Kat, I’d love to share my gifts with the world, but I don’t know what they are!” Or “I’d love to find my authentic self, but I’m not even sure who that is!” That’s where Rebecca Hall Gruyter and I come in. On April 16 we will be hosting a FREE teleclass where we will empower you with the tools to: Find out what to look at in your business or your life that could help bring more of your authentic self out. Uncover … [Read more...]