Tradeshow Marketing Checklist

Katrina - Tradeshow Marketing Checklist

Have you attended a tradeshow or biz expo and not gotten anything out of it – meaning you didn’t get even one contact that developed into more business or more money?   Have you displayed at a tradeshow or biz expo and when it was all over you had nothing to show for it but hundreds or thousands of dollars spent on marketing materials and your time?   Do you want to find out how to make more sales and contacts from tradeshows and biz expos whether you’re a vendor, speaker or just an attendee? Good, then you’re reading the right article… My name is Katrina Sawa and I’ve been in sales and marketing positions for almost 30 years of my life. During those various positions, … [Read more...]

READ ME or DELETE ME, Email Open Rate Tips

email marketing

Are you frustrated with your email newsletter open rates? Ever thought about giving your list an ultimatum? Like “Read me or delete me!” I have. In fact I almost did it this week! Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in. It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame. So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and … [Read more...]

Join Me at Imagination IQ!


Imagination IQ- Oct 29-31, 2015, an amazing live 3-day event in Sacramento for heart-centered entrepreneurs who want to make MORE money using your creative genius!   Join me as I will be one of the featured speaker on Marketing--bringing in the practical side and what you’ll need to do to Jumpstart Your Market in amongst the 3 days of Excitement and Fun. This is a highly interactive and playful yet transformational event!! What if you were able to dream up an idea and INSTANTLY begin to MANIFEST it into the world? How would that change your business? How would that change your life? What if you used a revolutionary technique that makes people naturally want to contact you to … [Read more...]

Power of Words Speaker Summit 2015

Power of Words Speaker Summit 2015 Friday, August 21st @1pm to 7pm PST Sacramento, CA If you are planning to be in the Sacramento area on Friday, August 21st, you’ll want to join me and other fantastic speakers at the Power of Words Speaker Summit. Why? Because I know you will gain valuable information and tools to take your business to the next level! We have a wealth of knowledge and information to share with you on a variety of important business related topics like Sales, Social Media Marketing and much more. You’ll learn how words have an effect on your business and we’ll give you strategies for transforming your business with words. Ticket price is $20 per person or bring a … [Read more...]

How to Get Started Speaking


Are you ready to generate more money in your business than you’ve ever dreamed imaginable? If so….then you’d better get started speaking! My name is Katrina Sawa and I’m known as The Jumpstart Your Biz Coach for a reason….I literally kick my clients and their businesses into high gear because I can see the holes and opportunities a business owner or entrepreneur has right in front of your face when you don’t see it. Speaking is one of those HUGE OPPORTUNITIES! If you are NOT already speaking in your business either way, regardless, then you….. May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell. May be lacking … [Read more...]

How to Best Define Your Target Market


Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.   Your "target customers" are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage. Ask yourself some questions to help you define your best target market:  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but … [Read more...]

How Can We Get You To LOVE Marketing?


During the month of February I shared a lot of articles and videos around the topic of love. I wrote about how to love yourself successful, gave you secrets to finding your love, loving what you do and now how to get you to LOVE the marketing so you can make a whole lot more money!! So many entrepreneurs get into business because you have a passion or a higher calling or a purpose that you must fulfill. So many of those same entrepreneurs struggle financially because of lack of knowledge, training and confidence in how to market and grow your business effectively. I hate to see this because I LOVE marketing! I know, I am probably not the norm. But I do have a knack for marketing, … [Read more...]

Katrina is a Guest on the Prosperity in Coaching Virtual Summit


I am one of the Featured Guests on the Prosperity in Coaching Summit June 10-12, 2014 I am so excited to be a part of the Prosperity in Coaching Summit, happening June 10-12th! We invite you to share the wealth of information in this exciting and informative collaboration of 12 Experts from all areas of the Coaching Field. They have all built careers in teaching, coaching and self development, have the seen the results and felt the satisfaction of doing work that you love. There are Expert Coaches in these areas: Personal Business Spiritual Financial Relationship Add it’s FREE! Each action packed day will be shared for a week for you to listen to all, or listen again … [Read more...]

Katrina is Co-Hosting a Free Call with Monique Wells: The Top 5 Ways to Be More Productive in Your Business & with Your Marketing


It’s almost June, which means that 2014 is just about half over. If that gives you a sinking feeling deep in the pit of your stomach because you haven’t made the progress you dreamed of on January 1st, you’re not alone! Maybe your marketing message isn’t as effective as you’d like it to be or you’re not getting it out there enough… You know “the fortune is in the follow-up” but those follow-up tasks seem to fall through the cracks…and take your revenue-generating opportunities along with them. The fire of the moment seems to get your attention each day and by Friday you realize you’ve been working on random, scattered activities instead of focusing purposefully on what you keep … [Read more...]

Video Tips to Get More Virtual Speaking Opportunities and More!


On today's video I share about virtual speaking opportunities - how to get them, find them, why to do them, where to look for them and more. You want to be doing a LOT of consistent lead generation strategies in your business, not just this one but speaking is the #1 strategy that works the fastest. Watch the video here now: Want to find out more about speaking in your business in general? Go listen in to a teleclass that I did with my friend Rebecca Hall Gruyter this week at The replay is still available through this weekend for sure. You can also register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where … [Read more...]

Video On Are You Sure You’re Not Settling?


On today's video I share about a very important topic that IS related to business but you may not realize's about settling. I see way too many people doing this and was compelled to talk about it today. Watch the video here now: I talk about my Love Yourself Successful Teleseries on this video along with my book as a bonus...if you're interested in getting all of that, click here. I'd love to hear your feedback and take aways from the video! Katrina Sawa The JumpStart Your Biz Coach 916-872-4000 “Kicking YOU and YOUR Business Into High Gear!” P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online … [Read more...]

Are you lacking in YOUR follow up?


Have you got stacks of these around YOUR office? Massive networking and consistent, relationship marketing follow up are the two main things that I did from day one, 12 years ago, (and still do!) to build a very successful and profitable business. If you are attending networking events at least a couple times a month or more and/or speaking or being an exhibitor at live events then I would venture to guess that you are NOT doing enough follow up. NO ONE DOES! You are most likely missing out on thousands of dollars every single month due to your lack of follow up (and following up in many different ways too, not just one or two). I find (and so do many of my clients who are using my … [Read more...]

Free Teleclass: 5 Steps to Monetizing Your Speaking & Getting More Quality Opportunities


It’s time. Time to uncover your true greatness. Time to start sharing your gifts with the world, and time to embrace & bring your authentic self more forward in your life! Whew! That’s a lot to consider, isn’t it? Overwhelming even. And perhaps you are thinking “Sure Kat, I’d love to share my gifts with the world, but I don’t know what they are!” Or “I’d love to find my authentic self, but I’m not even sure who that is!” That’s where Rebecca Hall Gruyter and I come in. On April 16 we will be hosting a FREE teleclass where we will empower you with the tools to: Find out what to look at in your business or your life that could help bring more of your authentic self out. Uncover … [Read more...]

Are You Maximizing the 3 Types of Marketing for Success in Your Business?


So where do you start?  What do you do to market and grow your business? There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it. Well, I like to start with 'free first, then pay' does that sound to you? The reason being is that typically these days people need to experience you somehow or in a couple different ways before they will sign up, buy or pay for anything you have to offer. It’s not always the case but usually. That’s why we give free gifts on our websites, do free talks and teleseminars and why we write articles on our blogs and more. I usually recommend focusing your marketing in 3 different types … [Read more...]

Last Day to Register for the JumpStart Your Marketing & Sales Summit Next Week!


It's happening next week - March 26th is the absolute LAST DAY that you can register for this spring's event - Jumpstart Your Marketing & Sales Summit I want to help you monetize more of what you're already doing in your business, your marketing and your life so that you can stop working so hard and finally make the kind of money you desperately want to make doing what it is that you love to do.In order to do this though, you most likely HAVE to focus more on lead generation, marketing, follow up, relationship building, sales conversations and sales conversions or you won't reach your goals! You KNOW you need to be marketing more and selling consistently, don't you? No one does … [Read more...]

Want to Know How to Double Your Business This Year? Attend this event…


Hi, it’s Katrina Sawa here with a less than a 2 weeks away reminder about my event! In preparing for my amazing 3+ day Jumpstart Your Marketing & Sales Summit, I have been speaking with tons of you over the phone and email who have been either on the fence or trying to work out how to attend this event.  Many of the challenges or questions I'm hearing include the following, do you have some of these as well? I've addressed them a little here but please contact me THIS WEEK (via email or phone) if you want to discuss any of this or other challenge in order to decide to attend or not. Financial - hard to find the money for the travel, hotel, etc. If you think it's hard now, what … [Read more...]

Free Webinar: Jumpstart Your Marketing & Sales System


Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System! Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales. If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you. If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there. I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, … [Read more...]