Why Most People Will Never Be Great At Marketing


Want to know why most people will never be great at marketing? I'll tell you.... It's because they/you get in their/your own way! You get in your own way with: Thinking that it's too expensive You don't want to be perceived as salesy Thinking people will be upset if you send them too many emails or call back too often Making marketing decisions around what YOU like or don't like (ie: you hate getting junk in the mail so you don't mail anything to prospects or you hate it when people email you weekly information so you barely send something out once a month!) You don't believe or aren't sure yet if you have something important enough to tell them, share or invite them … [Read more...]

Video Biz Tip – Ways to Make Money During Live Events

ways to make money during live events

Today I want to share with you ways of being prepared when you attend Live Events!  One HUGE mistake I’ve observed is that many people focus only on giving people their business card. WRONG!  Sure, give people your card if they ask for it but giving people your business card is NOT something you want to concentrate on doing.  You should be concentrating on RECEIVING other people’s business cards! Now – what do you do with all of those cards?  Well, I talked about follow up in some of my recent videos and you really should go listen to those videos to know more about what you should actually be doing in your follow up from live events and networking events! But today, I’m talking about … [Read more...]

Video Biz Tip – Top 10 Mistakes Entrepreneurs Make & How to Avoid Them

Top 10 Mistakes Entrepreneurs Make

Today I want to share with you the Top 10 Mistakes Entrepreneurs Make and I’ll incorporate Tips to correct those mistake for you in the the Video below.  The reason I want to share this information with you is because I discovered many people who attended my recent Live Big Event were making several of these mistakes. If you see that you are making any of these mistakes, think about hiring a coach, getting a mentor, getting someone to help you in your business, or coming to my next workshop.  Get the help you need now to move your business forward faster, whether you use my services or someone else.  Stop wasting time trying to figure it all out by yourself. Here are the Top 10 Mistakes … [Read more...]

Video Biz Tip – What Are You Doing This Summer to Grow Your Business?

Grow You Biz

Today I want to give you some great tips about growing your business while you have all of the distractions that come in the Summer. Yes, it’s time for Summer Fun but you can still have fun while working on some Summer organization and you can begin some Summer Creativity Sessions. You still need to be focusing on all the things you would normally be doing even though you have less time to work for whatever reason.  Maybe your time is limited because the kids are home or you want to get out and play more because it’s nice outside. Whatever the reason, don’t disregard your business!  You still need to do your marketing to have leads coming in, right?  This is what will bring income in to … [Read more...]

Video Biz Tip: Get to Know Kat’s Business Challenges (part 2)

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Learn Kat's Marketing MUSTS! Do you want to know the MOST IMPORTANT things you need to know about MARKETING? How about how to keep your vision on top of your mind at all times (which will help you make more money)? In this video today, I’m wrapping up a 4 week Biz Tip Series with the 4th and final video from a recent conference that was amazing! Check out when their next conference is here:  http://www.1LifeFullyLived.org I was a panelist at this event on the Women Run Business Panel and in this video today I'm sharing some of my answers to what questions I was asked about my business challenges....specifically this video shares what I've learned about marketing as well as how to … [Read more...]

Tradeshow Marketing Checklist

Katrina - Tradeshow Marketing Checklist

Have you attended a tradeshow or biz expo and not gotten anything out of it – meaning you didn’t get even one contact that developed into more business or more money?   Have you displayed at a tradeshow or biz expo and when it was all over you had nothing to show for it but hundreds or thousands of dollars spent on marketing materials and your time?   Do you want to find out how to make more sales and contacts from tradeshows and biz expos whether you’re a vendor, speaker or just an attendee? Good, then you’re reading the right article… My name is Katrina Sawa and I’ve been in sales and marketing positions for almost 30 years of my life. During those various positions, … [Read more...]

READ ME or DELETE ME, Email Open Rate Tips

email marketing

Are you frustrated with your email newsletter open rates? Ever thought about giving your list an ultimatum? Like “Read me or delete me!” I have. In fact I almost did it this week! Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in. It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame. So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and … [Read more...]

Featured Product: “Email Marketing Rules”


It's Time to Update Your Email Marketing Strategy For Better Results!! Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing? Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate. With this digital collection, I can help you … [Read more...]

7 Updated Online Marketing & Social Media Trends

Rough Pic of 2014 Conference Screen Shot

It's time to evolve your marketing plan and strategy, especially if you haven't updated it in a while or if you have no real strategy at all. Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let's face it, if you're not already embracing most social media platforms for whatever reason, it's time to start paying attention and get interactive online. But it's more than just "being" on social media, there is a lot more to pay attention to and this can help. I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this … [Read more...]

Video: New Law for Email Marketing Effective July 1st


Today I'm talking about something that's pretty urgent, in fact my team just became aware of this last night and I wanted to pass on what we know to YOU so YOU can make the necessary adjustments to your marketing IMMEDIATELY. Do NOT pass this info up, watch and read so you can fix your emails and systems right away and not get caught spamming. If you are sending emails to ANY list of people at all, even if they have clearly "opted in" on your website prior to July 1st, if you have ANYONE on your list or plan to possibly have people join from Canada, you must implement a double opt in approach on your sign up pages! Apparently this applies only to those from Canada right now but if you are … [Read more...]

Video: Facebook and other Social Media Tips

In today's video, I share some hot tips about social media as well as a couple of tips that you don't want to be doing on Facebook. Here's a quick summary of the tips - watch the video for full info: Be careful using Facebook for your client / private groups (have a backup). Sending messages to say "please go like my page..." - this one is a pet peeve of mine, your messages asking to like your page is not an effective use of your time. Take the online relationship offline and connect. Make sure your contact info is complete! Click here to watch the video now Now, besides the super cool special offer (for $97!) on the video today, there is something else I wanted to … [Read more...]

Free Teleclass: 5 Steps to Monetizing Your Speaking & Getting More Quality Opportunities


It’s time. Time to uncover your true greatness. Time to start sharing your gifts with the world, and time to embrace & bring your authentic self more forward in your life! Whew! That’s a lot to consider, isn’t it? Overwhelming even. And perhaps you are thinking “Sure Kat, I’d love to share my gifts with the world, but I don’t know what they are!” Or “I’d love to find my authentic self, but I’m not even sure who that is!” That’s where Rebecca Hall Gruyter and I come in. On April 16 we will be hosting a FREE teleclass where we will empower you with the tools to: Find out what to look at in your business or your life that could help bring more of your authentic self out. Uncover … [Read more...]

Free Webinar: Jumpstart Your Marketing & Sales System


Join me on March 18, 2014 for a NEW Free Webinar: on my NEW Jumpstart Your Marketing & Sales System! Regardless of what type of business you have or when you started it, you’re just probably not doing enough marketing or sales. If you’re trying way too hard to make the amount of money that you thought you should be making by now then this webinar is for you. If you’re just starting your business – THIS WEBINAR WILL SAVE YOU MONTHS, IF NOT YEARS OF TIME, & THOUSANDS OF DOLLARS INVESTED IN THE WRONG PLACES. You just have to trust me on that, you see, I’ve been there. I’ve invested hundreds of thousands of dollars on my business including workshops, programs, trainings, … [Read more...]

Need Help Prioritizing Tasks?


Hi there, I've been doing a lot of surveys lately on what entrepreneurs need and/or are struggling with right now so I've planned out a series of videos all about how to combat some of these issues...along with some really great tips to improve in your marketing, sales and more. So I hope you'll open and watch ALL the emails that come along... Seriously, my goal is to help you build a smooth-running, moneymaking business doing what you love. Let me help you!! www.AskKat.biz. Watch today's video (CLICK HERE) This week's video ezine is all about managing your time, getting out of overwhelm and prioritizing your to do's and tasks for marketing, project management, development and … [Read more...]

Why Aren’t You Paying Attention to Yourself?


It's becoming very common, I see, for entrepreneurs, especially women entrepreneurs, to focus solely on their business and/or their career, yet forget one of the most important things they really should focus on. You need to focus on yourself, ladies. It's time to stop just doing things for everyone else, and it's time to start focusing on yourself.  I promise you that when you do this, you will attract more clients. You will make more money. And you will become more successful. However, I also guarantee that if you do not place a certain level of importance on yourself"?your health, your well-being, your love life, your environment, your support system, your time with your family, and … [Read more...]

I’m holding ONE LAST FREE CALL this year….and it’s ALL ABOUT YOU!


Get marketing tips, business plans and your questions answered in a FREE Q&A!  It's an Open Q&A & Laser Coaching Call because I know so many of you have burning questions you want to know about around starting, growing, marketing or automating your business. It happens THIS Thursday, November 14th at 5 pm PST so sign up and join me - you can ask a question, participate or you can just be a fly on the wall listening in to other people. There will be live laser coaching on this call just like I do in my Live Big Mastermind group calls. You can pick my brain on ANYTHING to do with your business, sales, marketing, website, target audience, follow up, social media, mindset … [Read more...]

[Video Ezine] Getting paying customers online easier + FREE Q&A Call this Month!


Hi there, We had so much fun at my home the other night for our little get-together with my friend Kathleen Ronald. (More pics on Facebook) Sorry for those who wanted to come but were too far away...don't forget to mark your calendar NOW for April 3,4,5 2014 so you can attend my next live training event here in Sacramento, plan it now! There's a LOT going on this month INCLUDING MY LAST FREE Q&A CALL OR ANY CALL OF 2013! I'm excited about this one - it's Nov 14th - go register yourself now and pass this on! Watch today's video(CLICK HERE) On this video I talk about what you really need to be doing with social media in order to get your current followers, friends … [Read more...]

What To Do When You’re Down to Your Last Few Hundred Bucks


I’m writing this article on What To Do When You’re Down to Your Last Few Hundred Bucks because it’s been a common theme lately with some of the small business owners I’ve met, and even some of my own clients when they first start working with me. None of us want to get in business to fail. We certainly don’t want to go back and get a J.O.B. either. So what do you do when your business just hasn’t produced a lot of revenue yet or you started out and maybe invested the money you did have in some of the wrong places? No one likes to talk about this either, like it’s not happening or something. Don’t be embarrassed if this is you because it’s pretty common. Entrepreneurs are starting … [Read more...]