Marketing Archives - The Personal and Business Blog of Katrina Sawa

How to Design Your Marketing Materials to Get Better Results

May 9, 2013 By Katrina Sawa Leave a Comment

Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your business cards? Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough. Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill. I come from the advertising world and have done extensive training on how to structure print materials, ads and now even online promotions too (including what you write on your website!). The key to designing print materials that work … [Read more...]

Katrina Sawa Speaks at the 2013 Unleashed Biz Event in Sacramento, CA with Les Brown

May 8, 2013 By Katrina Sawa Leave a Comment

Hi Everyone! I hope you join me for the 2013 Unleashed Biz 2-day business and networking Event in Sacramento, CA! It will be so great if you do, there are 13 awesome speakers, I know most of them personally myself and we give TONS OF GREAT CONTENT. PLUS the highlight of the event (I know you think it's ME - thanks!) is Les Brown, yes, THE Les Brown! Wow, can't wait to see him speak again, he's fantastic. But of course you'll want to hear what I have to share too - so watch this video for more info: Then go get all the event details here: http://unleashedbiz.com/ And register with this link: http://www.eventbrite.com/event/6181150989/KatrinaSawa/252183010 I'll see you … [Read more...]

FREE WEBINAR: 10 Steps to Jumpstart Your Business in 90 Days with Katrina Sawa

April 23, 2013 By Katrina Sawa Leave a Comment

Are You Tired of Working Really Hard in Your Small Business and Want a Business & Marketing Plan That Will Finally Attract More Clients, Make You More Money AND Put Your Marketing on Autopilot? FREE WEBINAR: 10 Steps to Jumpstart Your Business in 90 Days! Tomorrow, April 24, 2013 – 4:00 pm PST / 7:00 pm EST With your host, Katrina Sawa, The Jumpstart Your Biz Coach Join award-winning, ‘kick you in the butt’ business coach Katrina Sawa for a special business-building FREE WEBINAR this month. Katrina has never done this type of FREE TRAINING before anywhere, especially not live on a webinar like this one so you won’t want to miss it. In this 75-90 minute webinar … [Read more...]

Maximizing Your Money in Your Small Business

April 19, 2013 By Katrina Sawa Leave a Comment

As a small business owner, what I've seen is that you typically could use more direct advice, feedback and training, specifically for YOUR business in order to know what to do and how to do it. You don't need huge group programs where you get lost in the shuffle. Regardless if they are less expensive, trust me, it's not the best route to go if you need to make money pretty quickly and you need to know where to focus to do that (i.e. marketing activities, website, etc.). Today I'm talking about How to Maximize Your Money When Growing Your Business in my New Video! I know you've got less money than ever to invest back in your business so you want to be very careful how you … [Read more...]

Building your list to build your business

April 18, 2013 By Katrina Sawa Leave a Comment

This week's video ezine is about building your list to build your business. As a small business owner for almost 11 years now, I've realized that nothing matters in my business besides building a solid list of followers, subscribers, clients and fans that love, trust and connect with me. That's why I focus most of my efforts in my marketing on list building. Basically figuring out how to get in front of a ton more people who don't yet know me every single week. That's why on my NEW VIDEO I'm talking about the key ways to build a responsive list for ANY business in ANY industry - what's REALLY working.... Seriously go take a watch and see what you think for yourself! Oh and don't … [Read more...]

3 Sales Strategies to Incorporate Into Your Presentations or Speaking Gigs

April 10, 2013 By Katrina Sawa Leave a Comment

Speaking in front of an audience is often intimidating or scary. Some of us are more comfortable with it than others. Selling from the stage or in front of a room to a group is a different story though. You may be comfortable speaking and giving great content but are you making an offer or leading the audience to buy something or take an action of any kind? Often times we don’t do these things during our talks because we aren’t allowed to of course depending on the venue and type of event. But other times we are allowed to sell but still don’t or we just don’t do a very good job at it for one reason or another. Typically people who try to sell from the stage but aren’t … [Read more...]

3 Ways to Capture Contact Information From Your Live Presentations or Networking Events

April 1, 2013 By Katrina Sawa 2 Comments

Do you ever wonder how so many people go to an event and go home with dozens of business cards or contact information and you manage to just end up with a couple business cards to follow up on? There are a few ways to gather more people’s contact information at live events without being cheesy or salesy in the process which is what I know most of you are worried about coming off as. This applies to you if you’re just an attendee at an event or if you’re the speaker or exhibitor. 3 Ways to Capture Contact Info at Live Events: Hold a free drawing and tell people about it either from the stage or in casual conversation. Make whatever it is that you’re giving away a digital … [Read more...]

New Jumpstart Your Biz Workshop Series

March 23, 2013 By Katrina Sawa

Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

March 21, 2013 By Katrina Sawa Leave a Comment

If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't. The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

I’m tired of all the hype….let’s get to the meat shall we?

March 6, 2013 By Katrina Sawa 2 Comments

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I'm so tired of all the hype out there on the internet about "make millions at this or that or by doing this or that". Every week I talk with a minimum of 5 small business owners who've wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process. I want to dispel the rumors out there that it's really that simple to make millions...or even $100,000 because it's not. To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on: Spending your time wisely (and you may have to spend more time up front than "they say") doing the right revenue … [Read more...]

Gain more exposure, increase sales and most importantly, help others!

March 3, 2013 By Katrina Sawa Leave a Comment

I’d like to invite you to join me and the likes of Donald Trump, Guy Kawasaki, and Michael Gerber as a VIP Author on www.EvanCarmichael.com, a business thought leadership website that has helped over 14 million entrepreneurs and counting! The site has over 750,000 monthly visitors, 295,000 pages of content and no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com. Creating a VIP Author Account on EvanCarmichael.com is cost free and there is no obligation to submit content on a regular basis. But more importantly, being a VIP Author has helped me in numerous ways such as rank higher in Google for keyword searches, … [Read more...]

I was interviewed by Evan Carmichael on The Entrepreneur Blog!

February 26, 2013 By Katrina Sawa Leave a Comment

I was interviewed on The Entrepreneur Blog. A blog created by Evan Carmichael to help give practical advice to entrepreneurs who are trying to build and grow their companies online. I was asked by The Entrepreneur Blog how I made my first sale – here’s what I said: What’s your #1 tip for entrepreneurs? While there are so many tips I want to share, the big one that comes to mind that affects most small business owners I see from reaching their full potential is to stop trying to do everything yourself. Stop trying to figure everything out. Stop trying to learn how to do everything in your business yourself such as: designing a website writing a press … [Read more...]

Join Katrina Sawa for an Absolutely FREE NO-OPT-IN-REQUIRED Open Coaching Call on Friday!

February 19, 2013 By Katrina Sawa Leave a Comment

Who Is This For? Any business owner, entrepreneur or wanna be entrepreneur who wants some clear direction, action steps, how-to advice and more to help you jumpstart your business this year and make a ton more money! How Will You Benefit When You Attend Live?: Come learn ways to attract more clients, redesign your services, develop more confidence to increase your rates, change up your website to bring more leads, figure out what to do on social media so you stop spinning your wheels, find out what to say in follow up emails and calls, how to network better, do an ezine, webinar, video or teleclass, how to craft a signature talk to get booked as a speaker, find speaking gigs, … [Read more...]

3 Step Copywriting Formula for Writing Effective Website Content

February 15, 2013 By Katrina Sawa Leave a Comment

One of the biggest challenges for small business owners when it comes to their website is writing the content for it all. This is why sometimes it takes you months and months to get your website up or why your site doesn't do much for you when it is live. The content for your website is such a critical part yet you spend so little time on it usually because you don't know what to do. I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well. First of all, it's important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such. When done right, your website … [Read more...]

February’s LOVE Check Up….what does this mean?

February 13, 2013 By Katrina Sawa Leave a Comment

Hi there, Katrina here with your February LOVE Check Up! What does that mean do you say??? Well, what I've found after years of working closely with thousands of women and many men too (about their businesses) is that about 60-70% of people are really NOT satisfied and COMPLETELY HAPPY with their significant other relationship or their love life in general. And this definitely affects how much success you see in your business, trust me, if you don't do something about it. Now....if you're getting this email and you ARE COMPLETELY HAPPY (NO LIE) then this may not be for you today unless....you still aren't where you want to be in your business, then it may still be.... For … [Read more...]

Join us for the ‘Top 3 Strategies for Small Business Marketing in 2013′ Webinar!

February 3, 2013 By Katrina Sawa Leave a Comment

We (me & Jill Lublin) had so much fun and have even more to share around the Top 3 Marketing Strategies to Do in 2013 that we decided to offer a very affordable 2-hour webinar to go into all the info even further and more in depth. Plus we're taking Q&A during the live webinar too. In this webinar, you will learn more in depthly the key marketing strategies that keep our businesses consistently successful year after year and when you apply these simple and proven strategies to YOUR business, you can see more consistent success and revenues too. Overall, when you attend this webinar with us, you will walk away with a better understanding of how to do the following in your business … [Read more...]

3 Steps to Repurposing Your Content For Consistent, Automatic Lead Generation

February 1, 2013 By Katrina Sawa Leave a Comment

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Content IS king, it is true. If you're not developing new content at least every month and then sharing it in many different ways to drive leads and traffic to your business and your website then you're missing out on thousands of dollars in revenue. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. All of this … [Read more...]

More Talking, Writing & Educating….The Key to Getting More Customers FAST!

January 28, 2013 By Katrina Sawa Leave a Comment

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What do I mean by more talking, writing and educating? I mean...develop more content in your business. Content IS king, it is true. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. So why are you not doing these every week in your business?All of this doesn't have to be hard. In fact pretty much everything I mention … [Read more...]