List Building Archives - The Personal and Business Blog of Katrina Sawa

How to Work With Katrina Sawa as Your Big Picture Business Coach

May 21, 2013 By Katrina Sawa Leave a Comment

Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends! With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear. Maybe you're getting to the point where you know it's finally time to take your business seriously and get the training and help you need. Maybe you're just at a crossroads and aren't sure which path to take without some personal direction. Well, you're not alone. I don't know anyone who's built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training … [Read more...]

Marketing Your Small Business Doesn’t Have to Be Hard or Overwhelming

May 20, 2013 By Katrina Sawa Leave a Comment

We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]

How to Design Your Marketing Materials to Get Better Results

May 9, 2013 By Katrina Sawa Leave a Comment

Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your business cards? Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough. Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill. I come from the advertising world and have done extensive training on how to structure print materials, ads and now even online promotions too (including what you write on your website!). The key to designing print materials that work … [Read more...]

3 Ways to Capture Contact Information From Your Live Presentations or Networking Events

April 1, 2013 By Katrina Sawa 2 Comments

Do you ever wonder how so many people go to an event and go home with dozens of business cards or contact information and you manage to just end up with a couple business cards to follow up on? There are a few ways to gather more people’s contact information at live events without being cheesy or salesy in the process which is what I know most of you are worried about coming off as. This applies to you if you’re just an attendee at an event or if you’re the speaker or exhibitor. 3 Ways to Capture Contact Info at Live Events: Hold a free drawing and tell people about it either from the stage or in casual conversation. Make whatever it is that you’re giving away a digital … [Read more...]

New Jumpstart Your Biz Workshop Series

March 23, 2013 By Katrina Sawa

Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

March 21, 2013 By Katrina Sawa Leave a Comment

If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't. The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

More Talking, Writing & Educating….The Key to Getting More Customers FAST!

January 28, 2013 By Katrina Sawa Leave a Comment

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What do I mean by more talking, writing and educating? I mean...develop more content in your business. Content IS king, it is true. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. So why are you not doing these every week in your business?All of this doesn't have to be hard. In fact pretty much everything I mention … [Read more...]

Are You Living the Life You Want and Deserve?

July 24, 2012 By Katrina Sawa 2 Comments

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When I first found out how much money I could truly make as a coach and entrepreneur I was shocked. No one in my family that I knew of ever made over $150,000 or so. It wasn't in my thinking that I'd probably do that in my lifetime but now it's a reality (and then some!). One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now. Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy … [Read more...]

Monetize Your Business by Speaking: What You Need to Have Ready to Go for Any Opportunity

July 18, 2012 By Katrina Sawa Leave a Comment

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you're already speaking then great, what I'm sharing in this article could be a good reminder for you. If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself "who would care about what I have to say?" Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone … [Read more...]

20 Tips to Maximize Your In-Person Networking

July 11, 2012 By Katrina Sawa Leave a Comment

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]

10 Simple Ways to Follow Up with Prospects

July 2, 2012 By Katrina Sawa 2 Comments

In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)

June 27, 2012 By Katrina Sawa Leave a Comment

Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever … [Read more...]

Are these experts really TALKING About You?

June 26, 2012 By Katrina Sawa Leave a Comment

I am so excited and to tell you about a FREE virtual event that is getting huge support from the world’s foremost experts and business leaders.. The “List Builders Summit” A virtual event for anyone wanting more income from their business. People from all over have already registered! This awesome experience includes amazing thought leaders who want to share their expert techniques and secrets to growing a huge list and help you create more income and freedom. Are you INTERESTED? Starting June 25th it begins. AND its FREE to attend. Just dial in from the comfort of your home or office. The founders ( Donna Ward and Rodney Rich) are ASKING the greatest minds to … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)

June 22, 2012 By Katrina Sawa Leave a Comment

Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)

June 16, 2012 By Katrina Sawa Leave a Comment

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I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as well....as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]

The Simple 3 Step System to Start Attracting Clients & Making Money NOW!

June 11, 2012 By Katrina Sawa 2 Comments

Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now? The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?” So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time? The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big … [Read more...]

Making Sense of Social Media – What’s Hootsuite For Goodness Sakes?

June 8, 2012 By Katrina Sawa Leave a Comment

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I laughed as I created this title but it's true. So many entrepreneurs that I talk with or who work with me always ask, "What's Hootsuite and should I be using it for my business?" That's if they have any idea about what it is at all of course, many do not. Hootsuite is an automation tool. The layman's way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately. Some of the things you do on Hootsuite however are good for time management and some things aren't worth doing in my mind because they could make you look … [Read more...]

6 Step Marketing Follow Up System That Business Owners Must Be Doing and Are NOT Doing!

June 5, 2012 By Katrina Sawa Leave a Comment

Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don't know that I've ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business. It seems like a no brainer right? Wrong. Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that's why it just doesn't get done. You aren't doing your phone call follow ups, I know. You aren't mailing anything in the … [Read more...]