Lead Generation Online Archives - The Personal and Business Blog of Katrina Sawa

Update About Les Brown & Me, Your Authentic YOU Video Tips + Where to Focus For Better Results

May 24, 2013 By Katrina Sawa Leave a Comment

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It was so fun being on the same stage (technically) with the great Les Brown this week! Technically I stood on the stage when I spoke but he stood in 'front of' it. LOL His mannerisms and the style in which he speaks is so like what I like to do. He's totally transparent and authentic. In fact, it was hilarious, but he even pulled some waterproof mascara out of this pocket during his talk, and groomed his head and beard with it saying that's how he gets rid of the "grey"! Only he would do that I think but it just proves that you do have to be yourself and that's when people will LOVE you the most. Read more about this on my blog and see more pics too! I got a chance to talk with a … [Read more...]

How to Choose the Right Mastermind For You and Why Being in One Totally ROCKS! (Part 2 of 2)

May 22, 2013 By Katrina Sawa Leave a Comment

Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. THE #1 REASON I started my own mastermind program for my clients is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. It’s a great program to offer if you like to work closely with your clients in a small group but it’s also a way to transform your … [Read more...]

How to Work With Katrina Sawa as Your Big Picture Business Coach

May 21, 2013 By Katrina Sawa Leave a Comment

Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends! With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear. Maybe you're getting to the point where you know it's finally time to take your business seriously and get the training and help you need. Maybe you're just at a crossroads and aren't sure which path to take without some personal direction. Well, you're not alone. I don't know anyone who's built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training … [Read more...]

Marketing Your Small Business Doesn’t Have to Be Hard or Overwhelming

May 20, 2013 By Katrina Sawa Leave a Comment

We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]

How to Choose the Right Mastermind For You and Why Being in One Totally ROCKS! (Part 1 of 2)

May 17, 2013 By Katrina Sawa Leave a Comment

I woke up this morning and couldn’t get back to sleep without writing this because I think it’s so important…this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. Many of you are probably confused with all the coaching and mastermind options out there right now…you’re confused as to which one is right for you and if it’s even the best next step for you right? They are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join. First of all, WHY should you want to join a Mastermind group or coaching program? It’s … [Read more...]

How to Design Your Marketing Materials to Get Better Results

May 9, 2013 By Katrina Sawa Leave a Comment

Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your business cards? Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough. Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill. I come from the advertising world and have done extensive training on how to structure print materials, ads and now even online promotions too (including what you write on your website!). The key to designing print materials that work … [Read more...]

JumpStart Your Business NOW! Radio Show with Katrina Sawa w/ Laser Tips on How to Jumpstart Your Business Now!

March 31, 2013 By Katrina Sawa Leave a Comment

I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 - 11:30 am (PST) / 1:00 pm (EST) every Tuesday. If you want to call into the show and ask a question just dial (347) 843-4152 Listen in now to the April 2nd Show with the link above! This show was all about laser focused business and marketing tips and strategies to jumpstart your business. I talked about all kinds of ways to get clients, how to streamline your business, different possible business models you could have to bring in additional revenue, about how to do free calls to generate paying customers and more! … [Read more...]

New Jumpstart Your Biz Workshop Series

March 23, 2013 By Katrina Sawa

Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

March 21, 2013 By Katrina Sawa Leave a Comment

If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't. The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

I’m tired of all the hype….let’s get to the meat shall we?

March 6, 2013 By Katrina Sawa 2 Comments

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I'm so tired of all the hype out there on the internet about "make millions at this or that or by doing this or that". Every week I talk with a minimum of 5 small business owners who've wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process. I want to dispel the rumors out there that it's really that simple to make millions...or even $100,000 because it's not. To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on: Spending your time wisely (and you may have to spend more time up front than "they say") doing the right revenue … [Read more...]

Gain more exposure, increase sales and most importantly, help others!

March 3, 2013 By Katrina Sawa Leave a Comment

I’d like to invite you to join me and the likes of Donald Trump, Guy Kawasaki, and Michael Gerber as a VIP Author on www.EvanCarmichael.com, a business thought leadership website that has helped over 14 million entrepreneurs and counting! The site has over 750,000 monthly visitors, 295,000 pages of content and no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com. Creating a VIP Author Account on EvanCarmichael.com is cost free and there is no obligation to submit content on a regular basis. But more importantly, being a VIP Author has helped me in numerous ways such as rank higher in Google for keyword searches, … [Read more...]

Is Your Website Bringing You Leads Every Month or Not?

February 18, 2013 By Katrina Sawa Leave a Comment

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Do you have a LOVE / HATE relationship with your current website? Or maybe you don't have a website yet at all because you just can't imagine what to do or how to do it so it actually gives you a return on your investment? Well, your website SHOULD BE your most valuable and most important marketing tool. It's a tool and a marketing mecca. It should be the hub of your small business generating leads on its own, converting those leads to an email list, interacting with visitors to make them want to learn more, read on or sign up for stuff. Most of the time however I see small business websites that don't do any of this. They just plain aren't working for you. They don't … [Read more...]

3 Steps to Repurposing Your Content For Consistent, Automatic Lead Generation

February 1, 2013 By Katrina Sawa Leave a Comment

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Content IS king, it is true. If you're not developing new content at least every month and then sharing it in many different ways to drive leads and traffic to your business and your website then you're missing out on thousands of dollars in revenue. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. All of this … [Read more...]

More Talking, Writing & Educating….The Key to Getting More Customers FAST!

January 28, 2013 By Katrina Sawa Leave a Comment

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What do I mean by more talking, writing and educating? I mean...develop more content in your business. Content IS king, it is true. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. So why are you not doing these every week in your business?All of this doesn't have to be hard. In fact pretty much everything I mention … [Read more...]

Automation Tips, Software and Systems to Make Your Life Easier

January 22, 2013 By Katrina Sawa Leave a Comment

This surgery kicked my butt! I had NO IDEA the magnitude of pain and recovery I'd be in after this thing. I haven't had any type of surgery or even hospital stay since I was 4 for goodness sakes. Now don't laugh for those of you who have.....yes, I actually thought I would be up driving around within 10 days or so!! So funny what a reality check this has been....and yes, I'm doing much, much better this week. The surgery was a big success my doctor tells me. I've been up walking around on "my walker" LOL for about a week now. I'm even home alone today managing to get my meals, things I need, pillows, etc. It's exciting. AND of course I'm back to work and coaching clients this week … [Read more...]

Are You Living the Life You Want and Deserve?

July 24, 2012 By Katrina Sawa 2 Comments

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When I first found out how much money I could truly make as a coach and entrepreneur I was shocked. No one in my family that I knew of ever made over $150,000 or so. It wasn't in my thinking that I'd probably do that in my lifetime but now it's a reality (and then some!). One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now. Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy … [Read more...]

Monetize Your Business by Speaking: What You Need to Have Ready to Go for Any Opportunity

July 18, 2012 By Katrina Sawa Leave a Comment

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you're already speaking then great, what I'm sharing in this article could be a good reminder for you. If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself "who would care about what I have to say?" Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone … [Read more...]

20 Tips to Maximize Your In-Person Networking

July 11, 2012 By Katrina Sawa Leave a Comment

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]