Lead Generation Archives - The Personal and Business Blog of Katrina Sawa

How to Work With Katrina Sawa as Your Big Picture Business Coach

May 21, 2013 By Katrina Sawa Leave a Comment

Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends! With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear. Maybe you're getting to the point where you know it's finally time to take your business seriously and get the training and help you need. Maybe you're just at a crossroads and aren't sure which path to take without some personal direction. Well, you're not alone. I don't know anyone who's built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training … [Read more...]

Marketing Your Small Business Doesn’t Have to Be Hard or Overwhelming

May 20, 2013 By Katrina Sawa Leave a Comment

We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]

How to Design Your Marketing Materials to Get Better Results

May 9, 2013 By Katrina Sawa Leave a Comment

Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your business cards? Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough. Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill. I come from the advertising world and have done extensive training on how to structure print materials, ads and now even online promotions too (including what you write on your website!). The key to designing print materials that work … [Read more...]

Learn How 20 Experts Including Myself Turned Their Purpose Into Profit and Made a Difference!

May 6, 2013 By Katrina Sawa Leave a Comment

How is your life working? Are you growing and thriving abundantly, richly and prosperously in every area of your life? Or are you experiencing areas where you are struggling, barely surviving or even completely stuck? Are you finding yourself recycling lack over and over again in areas of money, joy, abundance, work, career or relationships? It’s time to turn around your personal economy! So Instead of experiencing uncertainty or Fear around Abundance, Wealth, Joy and creating a life you TRULY love we are going to have Fun with it, Play with it, Clear Blocks that stop abundance, prosperity, joy and success from coming to you and THEN Manifest it together in our 30 Day Magic … [Read more...]

Maximizing Your Money in Your Small Business

April 19, 2013 By Katrina Sawa Leave a Comment

As a small business owner, what I've seen is that you typically could use more direct advice, feedback and training, specifically for YOUR business in order to know what to do and how to do it. You don't need huge group programs where you get lost in the shuffle. Regardless if they are less expensive, trust me, it's not the best route to go if you need to make money pretty quickly and you need to know where to focus to do that (i.e. marketing activities, website, etc.). Today I'm talking about How to Maximize Your Money When Growing Your Business in my New Video! I know you've got less money than ever to invest back in your business so you want to be very careful how you … [Read more...]

Building your list to build your business

April 18, 2013 By Katrina Sawa Leave a Comment

This week's video ezine is about building your list to build your business. As a small business owner for almost 11 years now, I've realized that nothing matters in my business besides building a solid list of followers, subscribers, clients and fans that love, trust and connect with me. That's why I focus most of my efforts in my marketing on list building. Basically figuring out how to get in front of a ton more people who don't yet know me every single week. That's why on my NEW VIDEO I'm talking about the key ways to build a responsive list for ANY business in ANY industry - what's REALLY working.... Seriously go take a watch and see what you think for yourself! Oh and don't … [Read more...]

3 Sales Strategies to Incorporate Into Your Presentations or Speaking Gigs

April 10, 2013 By Katrina Sawa Leave a Comment

Speaking in front of an audience is often intimidating or scary. Some of us are more comfortable with it than others. Selling from the stage or in front of a room to a group is a different story though. You may be comfortable speaking and giving great content but are you making an offer or leading the audience to buy something or take an action of any kind? Often times we don’t do these things during our talks because we aren’t allowed to of course depending on the venue and type of event. But other times we are allowed to sell but still don’t or we just don’t do a very good job at it for one reason or another. Typically people who try to sell from the stage but aren’t … [Read more...]

3 Ways to Capture Contact Information From Your Live Presentations or Networking Events

April 1, 2013 By Katrina Sawa 2 Comments

Do you ever wonder how so many people go to an event and go home with dozens of business cards or contact information and you manage to just end up with a couple business cards to follow up on? There are a few ways to gather more people’s contact information at live events without being cheesy or salesy in the process which is what I know most of you are worried about coming off as. This applies to you if you’re just an attendee at an event or if you’re the speaker or exhibitor. 3 Ways to Capture Contact Info at Live Events: Hold a free drawing and tell people about it either from the stage or in casual conversation. Make whatever it is that you’re giving away a digital … [Read more...]

JumpStart Your Business NOW! Radio Show with Katrina Sawa w/ Laser Tips on How to Jumpstart Your Business Now!

March 31, 2013 By Katrina Sawa Leave a Comment

I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 - 11:30 am (PST) / 1:00 pm (EST) every Tuesday. If you want to call into the show and ask a question just dial (347) 843-4152 Listen in now to the April 2nd Show with the link above! This show was all about laser focused business and marketing tips and strategies to jumpstart your business. I talked about all kinds of ways to get clients, how to streamline your business, different possible business models you could have to bring in additional revenue, about how to do free calls to generate paying customers and more! … [Read more...]

3 Keys to Getting More Referrals Fast

March 28, 2013 By Katrina Sawa Leave a Comment

Have you noticed how some small businesses say they get a ton of referrals or they work by referral only? Ever wonder why the referrals aren’t pouring in from your happy clients and customers like that too? After all, you are the best-kept secret in your industry right? Well, let’s not stay that way at least…let’s get you in front of more prospects and referral sources every month. 3 things I’ve seen, one or more of which that could be the reason that you’re not receiving more referrals in your small business are: You’re not ASKING for them. You do need to actively ask your current clients and vendors or people who love you and your work even to give you … [Read more...]

Schedule a Free Get-You-Into-Action Session

March 26, 2013 By Katrina Sawa Leave a Comment

If you've been working to grow your business for a while now and things aren't happening as fast as you want, then I'd like to help you create a MAJOR business BREAKTHROUGH. Here's the scoop... I've heard from a lot of small businesses that are having an especially difficult time getting their business to grow fast these days. After hearing about so many people's struggles, I decided to do something about it... I'd like to invite you to take advantage of a special, "Business Breakthrough" coaching session where we'll work together to... => Create a crystal clear vision for your 'ultimate business success' and the "perfect lifestyle" you'd like your business to … [Read more...]

3 Keys to Getting Rid of Procrastination Forever

March 25, 2013 By Katrina Sawa Leave a Comment

We all have it at times. I'm talking about the dreaded PROCRASTINATION bug. I know a lot of my clients right now seem to be procrastinating something.... Myself included, GO WATCH my new video to find out what! ;-) Procrastinating some of the most crucial marketing or revenue generating tasks in your business for whatever reason can obviously hamper your success so watch out. Here are the 3 Things I've identified in the video that could be causing you to procrastinate - watch the video though for more explanation of them and what to do about them! Time Management - what are you doing to maximize your time? How are you prioritizing … [Read more...]

New Jumpstart Your Biz Workshop Series

March 23, 2013 By Katrina Sawa

Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

March 21, 2013 By Katrina Sawa Leave a Comment

If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't. The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

Transform Your Business (Interview with Katrina Sawa on Women’s Radio Network)

March 10, 2013 By Katrina Sawa Leave a Comment

Check out my interview on the WomensRadioNetwork - I share tips on how to transform your business! http://www.womensradio.com/2013/03/transform-your-business-today/. Post your comments below on what you thought of the interview! - Kat out … [Read more...]

I’m tired of all the hype….let’s get to the meat shall we?

March 6, 2013 By Katrina Sawa 2 Comments

katrinasawa-643dcea6-e199-4d7d-a4aa-f488f406b05e-v2

I'm so tired of all the hype out there on the internet about "make millions at this or that or by doing this or that". Every week I talk with a minimum of 5 small business owners who've wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process. I want to dispel the rumors out there that it's really that simple to make millions...or even $100,000 because it's not. To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on: Spending your time wisely (and you may have to spend more time up front than "they say") doing the right revenue … [Read more...]

Is Your Website Bringing You Leads Every Month or Not?

February 18, 2013 By Katrina Sawa Leave a Comment

katrinasawa-9448f4b7-e6e4-4c31-9bdd-d112180c77fb-v2

Do you have a LOVE / HATE relationship with your current website? Or maybe you don't have a website yet at all because you just can't imagine what to do or how to do it so it actually gives you a return on your investment? Well, your website SHOULD BE your most valuable and most important marketing tool. It's a tool and a marketing mecca. It should be the hub of your small business generating leads on its own, converting those leads to an email list, interacting with visitors to make them want to learn more, read on or sign up for stuff. Most of the time however I see small business websites that don't do any of this. They just plain aren't working for you. They don't … [Read more...]

3 Steps to Repurposing Your Content For Consistent, Automatic Lead Generation

February 1, 2013 By Katrina Sawa Leave a Comment

katrinasawa-popasmrugzvwqoluzglwudwgszqwqshv-v2

Content IS king, it is true. If you're not developing new content at least every month and then sharing it in many different ways to drive leads and traffic to your business and your website then you're missing out on thousands of dollars in revenue. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. All of this … [Read more...]