Home Based Business Archives - The Personal and Business Blog of Katrina Sawa

How to Work With Katrina Sawa as Your Big Picture Business Coach

May 21, 2013 By Katrina Sawa Leave a Comment

Hi there, its Katrina Sawa here with a special blog post for subscribers and followers and friends! With the half way mark of 2013 just a few weeks away, I know that many of you are looking at ways to finally jumpstart your business into high gear. Maybe you're getting to the point where you know it's finally time to take your business seriously and get the training and help you need. Maybe you're just at a crossroads and aren't sure which path to take without some personal direction. Well, you're not alone. I don't know anyone who's built a successful, smooth-running, consistent lead-generating, moneymaking machine of a business without getting the training … [Read more...]

Marketing Your Small Business Doesn’t Have to Be Hard or Overwhelming

May 20, 2013 By Katrina Sawa Leave a Comment

We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]

Les Brown and Motivating Hundreds of Thousands

May 19, 2013 By Katrina Sawa Leave a Comment

This week I had the pleasure of speaking on stage alongside a very powerful motivator and speaker....Mr. Les Brown! It was exciting to not only hear him speak again but to be in a lineup with him this time was utterly amazing. Of course as the busy man that he is we didn't have a whole lot of time to truly connect but he was excited to receive my book, Love Yourself Successful, maybe he'll read it and see what I'm all about? One can only hope that it inspires him or someone he loves and shares it with just as he inspires me. This week was the Unleashed Biz 2013 event here in Sacramento. There were 11 other speakers including me and Les who were phenomenal. While we all made … [Read more...]

3 Sales Strategies to Incorporate Into Your Presentations or Speaking Gigs

April 10, 2013 By Katrina Sawa Leave a Comment

Speaking in front of an audience is often intimidating or scary. Some of us are more comfortable with it than others. Selling from the stage or in front of a room to a group is a different story though. You may be comfortable speaking and giving great content but are you making an offer or leading the audience to buy something or take an action of any kind? Often times we don’t do these things during our talks because we aren’t allowed to of course depending on the venue and type of event. But other times we are allowed to sell but still don’t or we just don’t do a very good job at it for one reason or another. Typically people who try to sell from the stage but aren’t … [Read more...]

3 Ways to Capture Contact Information From Your Live Presentations or Networking Events

April 1, 2013 By Katrina Sawa 2 Comments

Do you ever wonder how so many people go to an event and go home with dozens of business cards or contact information and you manage to just end up with a couple business cards to follow up on? There are a few ways to gather more people’s contact information at live events without being cheesy or salesy in the process which is what I know most of you are worried about coming off as. This applies to you if you’re just an attendee at an event or if you’re the speaker or exhibitor. 3 Ways to Capture Contact Info at Live Events: Hold a free drawing and tell people about it either from the stage or in casual conversation. Make whatever it is that you’re giving away a digital … [Read more...]

3 Keys to Getting More Referrals Fast

March 28, 2013 By Katrina Sawa Leave a Comment

Have you noticed how some small businesses say they get a ton of referrals or they work by referral only? Ever wonder why the referrals aren’t pouring in from your happy clients and customers like that too? After all, you are the best-kept secret in your industry right? Well, let’s not stay that way at least…let’s get you in front of more prospects and referral sources every month. 3 things I’ve seen, one or more of which that could be the reason that you’re not receiving more referrals in your small business are: You’re not ASKING for them. You do need to actively ask your current clients and vendors or people who love you and your work even to give you … [Read more...]

3 Keys to Getting Rid of Procrastination Forever

March 25, 2013 By Katrina Sawa Leave a Comment

We all have it at times. I'm talking about the dreaded PROCRASTINATION bug. I know a lot of my clients right now seem to be procrastinating something.... Myself included, GO WATCH my new video to find out what! ;-) Procrastinating some of the most crucial marketing or revenue generating tasks in your business for whatever reason can obviously hamper your success so watch out. Here are the 3 Things I've identified in the video that could be causing you to procrastinate - watch the video though for more explanation of them and what to do about them! Time Management - what are you doing to maximize your time? How are you prioritizing … [Read more...]

New Jumpstart Your Biz Workshop Series

March 23, 2013 By Katrina Sawa

Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]

Is Your Website Bringing You Lots of Quality Leads?

March 21, 2013 By Katrina Sawa Leave a Comment

If your website is NOT bringing you lots of quality leads EVERY MONTH, then you may want some advice on how to FIX it so your site does it's job. Your website should be designed, written and positioned to bring in leads and convert them successfully into paying customers consistently every month. Just because you have a website doesn't mean people know it's there - you have to market it. And just because people come to your website, doesn't mean people will buy, contact you or sign up for anything - most of the time, they won't. The TOP 3 THINGS to Look For On Your Website Are: Does my website speak directly to my ideal target client within 3 seconds of them landing on my … [Read more...]

I’m tired of all the hype….let’s get to the meat shall we?

March 6, 2013 By Katrina Sawa 2 Comments

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I'm so tired of all the hype out there on the internet about "make millions at this or that or by doing this or that". Every week I talk with a minimum of 5 small business owners who've wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process. I want to dispel the rumors out there that it's really that simple to make millions...or even $100,000 because it's not. To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on: Spending your time wisely (and you may have to spend more time up front than "they say") doing the right revenue … [Read more...]

Are You Living the Life You Want and Deserve?

July 24, 2012 By Katrina Sawa 2 Comments

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When I first found out how much money I could truly make as a coach and entrepreneur I was shocked. No one in my family that I knew of ever made over $150,000 or so. It wasn't in my thinking that I'd probably do that in my lifetime but now it's a reality (and then some!). One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now. Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy … [Read more...]

Monetize Your Business by Speaking: What You Need to Have Ready to Go for Any Opportunity

July 18, 2012 By Katrina Sawa Leave a Comment

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you're already speaking then great, what I'm sharing in this article could be a good reminder for you. If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself "who would care about what I have to say?" Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone … [Read more...]

20 Tips to Maximize Your In-Person Networking

July 11, 2012 By Katrina Sawa Leave a Comment

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]

10 Simple Ways to Follow Up with Prospects

July 2, 2012 By Katrina Sawa 2 Comments

In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)

June 27, 2012 By Katrina Sawa Leave a Comment

Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)

June 22, 2012 By Katrina Sawa Leave a Comment

Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you … [Read more...]

What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)

June 16, 2012 By Katrina Sawa Leave a Comment

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I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as well....as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]

Join me and Joshua Zerkel and Learn to Save Time, Space & Money by Getting More Organized!

June 15, 2012 By Katrina Sawa Leave a Comment

Lack of organization can be such a huge distraction for business owners. If you want different results in your business in 2012, you have to take different action - starting NOW! Without a doubt, getting your clutter under control and your business operations in order can dramatically affect how you function as an entrepreneur, the type of opportunities you attract, and how profitable your business can be. In this talk Joshua will share: How to FINALLY make your New Year’s resolution of getting organized a reality How to identify what’s REALLY keeping you from getting organized and how to eliminate those challenges What systems you need to have in place to stay … [Read more...]