Follow-up Marketing | From the The Personal and Business Blog of Katrina Sawa

I Bet You’re Not Even Doing the Basics

May 13, 2012 By Katrina Sawa Leave a Comment

We're almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I'm doing right now in my business and it's about SIMPLIFYING. Yes, you heard it here first....the queen of doing all kinds of stuff in her biz is SIMPLIFYING. Let me share with you why.... You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON'T right now.... It's time to 'Get Back to the Basics' of what works in your business, your marketing, your follow up and your overall effective work habits. In the last few months every business owner I've spoken … [Read more...]

What’s LOVE got to do with it?

May 9, 2012 By Katrina Sawa Leave a Comment

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Many times entrepreneurs get stuck in their businesses and can’t figure out what’s going wrong when the money stream dries up, clients drop off, and referrals disappear. This can be so confusing, frustrating, and emotionally draining. It might be surprising to you to find out that, regardless of what type of financial situation you’re in, many entrepreneurs struggle because of lack of love in their life….love and support for or by a significant other, love and confidence in yourself or love for life or your business in general. Lack of love in any capacity can surely hold you back from making huge monetary gains in your business whether you realize it or not. And this can … [Read more...]

Who is determining your wealth?

May 8, 2012 By Katrina Sawa Leave a Comment

Do you really know what you’re making per hour after all is said and done? I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is. Sometimes it’s even less than working in a fast food restaurant! So I ask you: How much money do you ACTUALLY make per hour? Is it above minimum wage? Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have? When was the last time you looked at your … [Read more...]

Looking to Jumpstart your business, grow your mindset and get clarity around what you are doing in your business and in your marketing?

April 23, 2012 By Katrina Sawa Leave a Comment

VIRTUAL TRAININGS: Looking to Jumpstart your business, grow your mindset and get clarity around what you are doing in your business and in your marketing? Prefer to learn virtually over the phone and email? This can be a very affordable option to getting the advice and coaching YOU need for YOUR business to take it to the next level. Date: TUESDAY, April 24TH @ 5:00 PM (PST) Topic: How to Teach Live Calls & Programs to Boost Your Business Find out why you want to embrace the new marketing strategies such as doing video marketing, mobile marketing, live streaming video shows, teleseminars, webinars, podcasts, radio shows, etc. There are always ways to incorporate some of … [Read more...]

“One of the Easiest Ways to Double Your Revenues ASAP”

March 24, 2012 By Katrina Sawa Leave a Comment

One of the biggest mistakes small business owners make is not doing enough referral source marketing. One of my mastermind clients used to not delegate anything. When she first started working with me a little under a year ago she was making low five figures in her business, been doing it for a little under two years and she was 'doing it' all herself. In fact she wrote this to me in her initial coaching application: "I can do all that stuff; create my own business cards in Word, Create my ebooks, change up my website, do my email newsletters". And she went on to list about a dozen other tasks she could and was doing herself. Yet she couldn't figure out why she wasn't making the … [Read more...]

“Unique Marketing Strategy – Being a Radio Show Host – Do You or Don’t You?”

March 9, 2012 By Katrina Sawa Leave a Comment

I've been hosting my own radio show now for a couple years. And frankly I've been able to track literally ONE client the whole time from it. Now it was a pretty big client mind you so it more than covered my investment for doing the show for the whole two years. However, is that a good enough ROI for the time spent? What are the other pros and cons I've learned along the way about being an online radio show host? I share most of them in the following video - CLICK HERE OR THE IMAGE TO VIEW THE VIDEO AND FIND OUT if this is a good strategy for YOU now or not and if so when? © Copyright 2012 K. Sawa Marketing International Inc. WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB … [Read more...]

Want to learn ways to build and manage more quality relationships with clients?

February 29, 2012 By Katrina Sawa Leave a Comment

I am excited about being on the road and I am speaking with a bunch of my friends, join us for fun-filled, content-packed informative days or 1/2 days of trainings then evenings of networking (in most locations). The next stop on my Entrepalooza Speakers Tour is on March 22nd in Austin, TX with Sandy Burton This ½ day seminar is ideal for Small Business Owners, Entrepreneurs and Independent Sales Professionals who want to build a more profitable business but not work so hard at it. During the presentation I will be presenting about how to get out of the overwhelm you’re in or guilt your feeding yourself and learn a way to actually get all your follow up done including what to say, … [Read more...]

Make This the Year You Get Really Focused in Your Small Business – Because… Focus = Results

January 16, 2012 By Katrina Sawa Leave a Comment

-->> Without a clear focus on what you're selling, how you're marketing and to whom you're marketing how do you expect to really become more successful? This is one of the most difficult things for small business owners that I see which holds them back. There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year? If your goal isn't to make a ton of money that's ok but either way, you need to market more and be very focused in what you're offering online and in person or people will find it hard to understand why or how you can help them or why they should buy your stuff. … [Read more...]

Jumpstart Your Business NOW – Focusing and Planning Tip #3

December 20, 2011 By Katrina Sawa Leave a Comment

-->> Co-Promote with Other Complimentary Business Professionals There are probably thousands of people you could connect with on Facebook alone much less other sites, in-person networking events, people who are already in your database and more if you really think about it. But more than likely you're not taking the time to connect, right? Maybe you don't see how it could bring you business or maybe you aren't sure what to ask them or say to people to get them interested in working with you on some level but doesn't it make sense to try? Here are a few ways to start thinking of how to get in front of other people's lists to leverage your time and expertise. If someone … [Read more...]

Jumpstart Your Business NOW – Focusing and Planning Tip #2

December 17, 2011 By Katrina Sawa Leave a Comment

-->> Pick up the PHONE. Yes I know this isn't always fun. But can I tell you that about 1 out of every 5 calls I make where I can actually talk to someone live it turns into a sale of something OR it turns into a great joint relationship and we end up doing something together and promoting each other! Seriously. And my clients who actually do make their follow up calls too experience the same results if not better for the most part. Face it, you've got to call people in this day and world of marketing. In fact, many of them are WAITING FOR YOUR CALL! You'll see. Everyone is just too busy to pay attention to just emails that come from you, even a mailer now and then. That is not … [Read more...]

Want a 6 Figure Business?

September 28, 2011 By admin Leave a Comment

Let me tell you… you CAN have a very successful business and make as much money as you want but there are two reasons why you may not have gotten there yet: More than likely you’ve never really learned how to start, run or market a successful business. (I’ll explain more below) You may have a limiting belief often buried deep inside that says ‘you’re not worth it’, ‘you don’t deserve it’ or ‘who do you think you are to do that/charge that’? That lack of confidence and belief in yourself is much more common that you may think; at least 85% of the small business owners I talk to have some level of this going on in their head. Even if you think … [Read more...]

Learn How to Start, Grow and Market Your Business the Right Way From the Start

September 25, 2011 By Katrina Sawa Leave a Comment

Learn How to Start, Grow and Market Your Business the Right Way From the Start – Learn Proven Business Models and Marketing Strategies. Stop wasting time and money in the wrong places! Instead join me in October and… Identify more deeply what you really want in life, your biggest passions and how to express them through an authentic-based, money-making business model. Put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life;what matters most to you Learn and know how to implement my Simple 3 Step System for Attracting Clients and Making More Money Create your systematic marketing and follow up systemso you are constantly keeping in … [Read more...]

Join me at my BRAND NEW JumpStart Your Biz ‘In a Weekend’ Intensive for Entrepreneurs

September 20, 2011 By admin Leave a Comment

Attention: Women Entrepreneurs, Coaches, Consultants, Speakers, Authors, Healers, Service Professionals, Non-Traditional Experts, and frustrated small business owners or start ups. FINALLY! – A Live Hands-On Workshop Designed to Show You How to Attract More Clients Consistently, Make More Money in Multiple Different Ways, Enjoy More Time with Loved Ones All While Experiencing the Increased Confidence that comes with Getting Clarity Around WHAT You're Doing in Your Business and HOW You're Doing It! Are you struggling in business, trying to find ways to either start one up or grow the one you’ve got? Do you wonder why the money isn’t rolling in by now? Do you need help with … [Read more...]

Are you afraid you’ll have to Sell your Soul to be Successful?

August 22, 2011 By Katrina Sawa 2 Comments

I have a very special invitation for you (and best of all, it's FREE!) It's called "Six Figure Success without Selling Your Soul." This virtual conference is different from other on-line events because the sole purpose, the soul purpose, is to help you really get some things that are absolutely critical to your life and your business: That success on your own terms is possible. That your intuition, vision, and creativity more than matter: they are essential. That you really can get clients and make serious money without compromising yourself or giving up what you value most in your life. That innovation is key to retooling the economy and creating the New World Age. That you … [Read more...]

Luckily, I have the answers you’re looking for !

August 10, 2011 By admin Leave a Comment

This week I hosted a complimentary teleclass called The Entrepreneurial Instruction Guide: What You Don’t Know That You Should Know About Running and Marketing a Successful Small Business. On the call I shared with you some of the simplest and yet most successful things I've implemented in my own business that have allowed me to build a profitable, multiple-six-figure business that I love (loving what you're doing is a very important factor by the way!). Unfortunately they didn't hand me an Entrepreneurial Training Guide when I went to Business School....did you get one? Luckily, I have the answers you're looking for now as I've learned them along the way and want to share what I … [Read more...]

Don’t you wish Entrepreneurialism came with instructions?

August 4, 2011 By Katrina Sawa Leave a Comment

I am hosting complimentary teleclass called The Entrepreneurial Instruction Guide: What You Don’t Know That You Should Know About Running and Marketing a Successful Small Business. Now that you have your own business and are out there trying to get exposure, clients and actually generate positive cash flow…it’s not as easy as you thought it would be, huh? It’s true. Some of the most successful business models and marketing strategies that I’ve been exposed to and implemented in my own business have been learned from other highly successful entrepreneurs who came before me. What I am going to do in this ONE-TIME FREE JumpStart Your Marketing™ TELECLASS is: I’m going to … [Read more...]

The Secrets to Effective Networking, Consistent Follow Up and How that Will Bring You More Business

June 17, 2011 By Katrina Sawa Leave a Comment

The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them. If this isn't your #1 goal, you're missing out on a ton of sales. If you're not networking (online and in person in some way), you're missing out on a ton of sales. Here is a quick networking and follow up worksheet and guide for you: 1. Have you defined your target market? Are you sure? Who is your ideal client? Describe them. 2. How many people are in your current database (everyone you know)? 3. How many … [Read more...]

Interactive Follow Up…Free and Low Cost Ways to Success In Your Marketing

June 3, 2011 By Katrina Sawa Leave a Comment

As the Queen of Follow Up, some people tend to call me, people are surprised all the time how I manage to be everywhere. They see me in their inbox, mailbox, and in their face on a regular basis. At least that's what I used to preach to clients about how to follow up and stay 'top of mind' with their prospects, clients and referral sources - you've got to do email, mail and face-to-face connecting and follow up. But it's not just about doing the regular type of follow up anymore; it's about having a very Interactive Follow Up System that is now the key to your success. I coined the term Interactive Follow Up and define it as: A two way approach to connecting and building … [Read more...]