Featured Article Archives - The Personal and Business Blog of Katrina Sawa

Finding Your Self Mastery NOW!

May 14, 2013 By Katrina Sawa Leave a Comment

Guest Author: Rhonda Joy Eagle Many of us have had the wonderful experience of being in the presence of a master, someone who is an expert in his or her field, open and totally willing to share their gifts and insights. We often comment on how open and uplifting just being in their presence can be. It feels as if their very being vibrates with vitality and inspiration. In my experience, this is absolutely the case. This individual, who is so vital, inspired, open and open hearted resonates all of these qualities in their very being, as if their cells are infused with this energy. Yes, they actually are. His energy field is imbued with the vibration of these attributes, so … [Read more...]

Video: All About Masterminds – Why and Which to Choose?

May 10, 2013 By Katrina Sawa Leave a Comment

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When's the last time you looked at what YOU were offering? Think it's time to uplevel, change it up or even raise your rates? I had one client once who came to one of my live events and I told her to double her rates....that next month she made double of what she did the month before all because of that. It can be that simple BUT...you may need some supportive entrepreneurs around you to lift you up, push you outside your comfort zone and help you see your true worth in order to do this! That's what I'm talking about a little today in my new video...all about those high level, annual coaching programs you see out there called masterminds (or they really have many names and forms). … [Read more...]

Email marketing tips and tricks

May 1, 2013 By Katrina Sawa Leave a Comment

Do you have spring fever yet? I've been starting to get it....looking out into the nice sunny day from my office window, feeling the cool breezes in the early morning come through the windows and doors....it's nice working from home but I'm going to have to schedule in some *enjoy* time in the am I think a few times a week. What are you looking forward to this spring/summer? I'm looking forward to some quality family stuff - I'm going to be meeting my boyfriend's sister and her husband when I'm up in Portland mid-May. Then next weekend we get to do a Six Flags day out with Riley (I hope my new hip hangs in there all day for that!). And in June we're spending some time in Tahoe … [Read more...]

Maximizing Your Money in Your Small Business

April 19, 2013 By Katrina Sawa Leave a Comment

As a small business owner, what I've seen is that you typically could use more direct advice, feedback and training, specifically for YOUR business in order to know what to do and how to do it. You don't need huge group programs where you get lost in the shuffle. Regardless if they are less expensive, trust me, it's not the best route to go if you need to make money pretty quickly and you need to know where to focus to do that (i.e. marketing activities, website, etc.). Today I'm talking about How to Maximize Your Money When Growing Your Business in my New Video! I know you've got less money than ever to invest back in your business so you want to be very careful how you … [Read more...]

Building your list to build your business

April 18, 2013 By Katrina Sawa Leave a Comment

This week's video ezine is about building your list to build your business. As a small business owner for almost 11 years now, I've realized that nothing matters in my business besides building a solid list of followers, subscribers, clients and fans that love, trust and connect with me. That's why I focus most of my efforts in my marketing on list building. Basically figuring out how to get in front of a ton more people who don't yet know me every single week. That's why on my NEW VIDEO I'm talking about the key ways to build a responsive list for ANY business in ANY industry - what's REALLY working.... Seriously go take a watch and see what you think for yourself! Oh and don't … [Read more...]

Gain more exposure, increase sales and most importantly, help others!

March 3, 2013 By Katrina Sawa Leave a Comment

I’d like to invite you to join me and the likes of Donald Trump, Guy Kawasaki, and Michael Gerber as a VIP Author on www.EvanCarmichael.com, a business thought leadership website that has helped over 14 million entrepreneurs and counting! The site has over 750,000 monthly visitors, 295,000 pages of content and no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com. Creating a VIP Author Account on EvanCarmichael.com is cost free and there is no obligation to submit content on a regular basis. But more importantly, being a VIP Author has helped me in numerous ways such as rank higher in Google for keyword searches, … [Read more...]

Will This Be the Year You Hit 6 Figures? Or Maybe Double That If You’re Already There?”

March 2, 2013 By Katrina Sawa Leave a Comment

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I'm finally back networking to more of a normal flow these days since the surgery. Its great to get out of my home office even if I do have to hobble on a cane when I go. This week I was at an eWomenNetwork event here locally. I'm looking forward to the annual conference again; I'm probably going to be an exhibitor this year. I love exhibiting at big conferences like that you get to meet so many great people, collaborate and oh of course it's a great list builder too. (This is me at a local event back in Sept) Do you do tradeshow booths and vendor displays as a marketing strategy for your business? It's actually one of the top 5 strategies I use. Hundreds of new prospects and … [Read more...]

I was interviewed by Evan Carmichael on The Entrepreneur Blog!

February 26, 2013 By Katrina Sawa Leave a Comment

I was interviewed on The Entrepreneur Blog. A blog created by Evan Carmichael to help give practical advice to entrepreneurs who are trying to build and grow their companies online. I was asked by The Entrepreneur Blog how I made my first sale – here’s what I said: What’s your #1 tip for entrepreneurs? While there are so many tips I want to share, the big one that comes to mind that affects most small business owners I see from reaching their full potential is to stop trying to do everything yourself. Stop trying to figure everything out. Stop trying to learn how to do everything in your business yourself such as: designing a website writing a press … [Read more...]

3 Step Copywriting Formula for Writing Effective Website Content

February 15, 2013 By Katrina Sawa Leave a Comment

One of the biggest challenges for small business owners when it comes to their website is writing the content for it all. This is why sometimes it takes you months and months to get your website up or why your site doesn't do much for you when it is live. The content for your website is such a critical part yet you spend so little time on it usually because you don't know what to do. I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well. First of all, it's important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such. When done right, your website … [Read more...]

3 Steps to Repurposing Your Content For Consistent, Automatic Lead Generation

February 1, 2013 By Katrina Sawa Leave a Comment

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Content IS king, it is true. If you're not developing new content at least every month and then sharing it in many different ways to drive leads and traffic to your business and your website then you're missing out on thousands of dollars in revenue. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. All of this … [Read more...]

More Talking, Writing & Educating….The Key to Getting More Customers FAST!

January 28, 2013 By Katrina Sawa Leave a Comment

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What do I mean by more talking, writing and educating? I mean...develop more content in your business. Content IS king, it is true. When you have more articles or blog posts on your website, you will organically drive more traffic to your site. When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects. When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are. So why are you not doing these every week in your business?All of this doesn't have to be hard. In fact pretty much everything I mention … [Read more...]

The Problem with Special Holiday Sales….Are You Doing This?

December 19, 2012 By Katrina Sawa Leave a Comment

It's Katrina here with a quick thought about holiday sales - online, offline, email or Internet sales, it doesn't matter.... Your inbox is probably FULL of special LIMITED TIME ONLY, 50% OFF or more SPECIAL SALES going on right now because its the holidays, right? Well, check out this video I did today because I noticed what so many internet marketers were doing and I thought to myself...this isn't right.... It's totally worth a quick listen, I promise. Enjoy the season with family and friends, be merry and joyous as much as possible, try not to sweat the small stuff, don't overspend when you're out shopping, and treat yourself too if you can - you deserve it! … [Read more...]

Happy Holidays to YOU + Tips on Holiday Marketing

December 18, 2012 By Katrina Sawa Leave a Comment

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I'm actually ready for the holidays, are you? Here is a pic of Jason, Riley and I with Santa, we wish you and yours a very happy holiday whichever holiday you celebrate (and even those who don't!). One year a few years ago I remember taking my picture with Zeke, my German Shepherd, with Santa at Petco, it was funny but so cute. I was single then so he was my only love at the time. ;-) I'm glad I finally have an awesome family now to celebrate these times with, it makes it a lot more fun. I hope you have special friends and loved ones that you get to see this month too. Of course, some families only see each other during the holidays which isn't always good. I know my family is so … [Read more...]

How to Build an Easy-to-Startup, Profitable Business Around Something You’re Skilled at or Passionate About or Both!

December 8, 2012 By Katrina Sawa Leave a Comment

General Meeting for Tuesday, December 11, 2012. Guest speaker: Katrina Sawa Katrina Sawa Business Coach K. Sawa Marketing International Inc. JumpStart Your MarketingTM Date: 12/11/2012 - 9:30am - 11:30am Location: Gerber Road One-Stop (See special instructions below) Katrina Sawa will walk you through her proven 5-step process: 'Business Start Up Step-by-Step'. This is a Step-by-Step Presentation on How to Affordably Create a Passion-Driven Business around what you’re passionate about, skilled at or knowledgeable about so you don’t have to just go get another J.O.B.! Have you given any thought to WHAT ELSE is possible for you rather than just … [Read more...]

How to Turn Your ONE Purpose Into Three for More Effectiveness

November 21, 2012 By Katrina Sawa Leave a Comment

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I was at the Braveheart Women RISE Event all last week and weekend and let me tell you, if you like spiritual type workshops and environments or conferences where it feels like you're in a big love fest, lots of dancing, essential oils, healers, pampering, vegan food...you should definitely consider attending this event next November. For those of you who've been following me for a while, you can imagine....I was a little outside of my comfort zone there. Not too much, I mean, I'm pretty spiritual and deep with my vision, thoughts, intentions, etc. But still, it wasn't my normal business networking event! I picked up a few things though about myself, my business and my purpose there … [Read more...]

17 Crucial Components Your Website Must Have To Be Effective & Bring You Leads

November 15, 2012 By Katrina Sawa Leave a Comment

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Why does it matter who you choose to design your website or redesign the one you have? Because all web designers are NOT created equal! What I've found over the last 8 years of business is: - 90% of the web designers out there are NOT sales and marketing focused (which means they will NOT be able to help you figure out the best ways to present your site, write copy for your site or get the best results from your target market) - Many of them do NOT help you figure out how your website will flow with the rest of your marketing, networking, follow up, direct mailing, speaking, selling, social media, etc. (which means it may not end up helping you to fill your funnel, make sales … [Read more...]

I’m finally ready to share this publically…

November 1, 2012 By Katrina Sawa Leave a Comment

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Yay! I know I've been talking about my book, Love Yourself Successful, for a while now and some of you may be sick of it already. Sorry but its a big deal to write your own book. And its an even bigger deal when its finally printed and you can really launch it the way its meant to be launched! So, from now through the end of 2012 the book launch is ON! It is NOT a one-day Amazon launch where you have to go buy today. BUT the sooner you DO BUY THE BOOK, the sooner you get INSTANT ACCESS TO $1000'S IN BONUSES! I'm adding bonuses every day, in fact when you buy the book today, you'll get email updates when new bonuses are added all the way through Dec 31, 2012, its that simple. And … [Read more...]

Enjoy a Better Life, Simplify Your Business

October 25, 2012 By Katrina Sawa Leave a Comment

Are you working WAY TOO HARD for NOT ENOUGH PROFITS? Did you know there are simple ways to automate and systematize in your business that will alleviate much of your "busyness" and transform your business into a smooth-running, money-making machine? No one does enough marketing, follow up or sales - period. You need to reach 1000’s of new potential prospects each month to reach your money goals but how? No, this isn't a magic pill or silver bullet approach or concept; it's plain and simple business building strategies that are guaranteed to give you a better quality of life! These are the business basics that you MUST have in place in order to grow a smooth-running, highly profitable … [Read more...]