We’re almost to the half way mark for the year and boy is it flying by! I wanted to let you in on a little secret that I’m doing right now in my business and it’s about getting back to the basics. Yes, you heard it here first….the queen of doing all kinds of stuff in her biz is still doing the basics! Why? Because that what works! (in any economy) You see, while the leveraged business models are still working, there are some business models that you want to spend your time on and some you ABSOLUTELY DON’T right now…. It’s time to ‘Get Back to the Basics’ of what works in your business, the types of things you're selling, your marketing, your follow up and … [Read more...]
New Jumpstart Your Biz Workshop Series
March 23, 2013 By
Affordable One-Day Workshops to Jumpstart ALL Areas in Your Business & Marketing Join me in Roseville, CA April 5th for the first of the 4 classes I'll be doing this year. Find out about ALL the dates and topics here.These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period. Topics Discussed in Class on April 5th: Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and … [Read more...]
I’m tired of all the hype….let’s get to the meat shall we?
March 6, 2013 By 2 Comments
I'm so tired of all the hype out there on the internet about "make millions at this or that or by doing this or that". Every week I talk with a minimum of 5 small business owners who've wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process. I want to dispel the rumors out there that it's really that simple to make millions...or even $100,000 because it's not. To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on: Spending your time wisely (and you may have to spend more time up front than "they say") doing the right revenue … [Read more...]
20 Tips to Maximize Your In-Person Networking
July 11, 2012 By Leave a Comment
Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you're not being too salesy, pushy or annoying AND you're still building great relationships with qualified prospects! I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you 'hate' networking! Click Here to read my top 20 in person networking tips that I share with all my clients whether they're … [Read more...]
10 Simple Ways to Follow Up with Prospects
July 2, 2012 By 2 Comments
In any business it's important to develop simple follow up systems to keep on top of your prospects', customer's and referral sources' minds. If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads. I used to do a lot of networking at chamber events, women's organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 3)
June 27, 2012 By Leave a Comment
Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately…. What it all comes down to is how do you most like to learn and how are you most productive? You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money. I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 2)
June 22, 2012 By Leave a Comment
Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference. As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST! THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you … [Read more...]
What’s Up With All the ‘Mastermind Programs’ Out There and WHY Should I Consider Joining One Myself ? (Part 1)
June 16, 2012 By Leave a Comment
I woke up this morning and couldn't get back to sleep without writing this because I think it's so important...this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs. I know many of you are reading other people's ezines and promotions and following other coaches and mentors as well....as you should; but I'm hearing that you're confused. With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming...not only mine but a couple of my mentors', other coaches like me and more; you're confused as to which one is right for you? I know they are a big investment, not … [Read more...]
The Simple 3 Step System to Start Attracting Clients & Making Money NOW!
June 11, 2012 By 2 Comments
Ready to Find Out What You REALLY Need to do to Attract Clients and Make Money Now? The top questions I hear from entrepreneurs are “How do I find clients” and “How can I make more money?” So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time? The biggest mistakes entrepreneurs are making right now, over and over again, are randomly investing in products and programs or people who can’t really help them with what they need to do next. They need their ‘next steps’ yet they’re being enticed with ‘bright shiny objects’ that distract them from reaching their big … [Read more...]
Making Sense of Social Media – What’s Hootsuite For Goodness Sakes?
June 8, 2012 By Leave a Comment
I laughed as I created this title but it's true. So many entrepreneurs that I talk with or who work with me always ask, "What's Hootsuite and should I be using it for my business?" That's if they have any idea about what it is at all of course, many do not. Hootsuite is an automation tool. The layman's way to describe it is that Hootsuite allows you post comments and updates on your social media profiles all from one online location. This is supposed to save you time from having to log in to all the different ones separately. Some of the things you do on Hootsuite however are good for time management and some things aren't worth doing in my mind because they could make you look … [Read more...]
6 Step Marketing Follow Up System That Business Owners Must Be Doing and Are NOT Doing!
June 5, 2012 By Leave a Comment
Yes, this IS the Jumpstart Your Marketing(R) Ultimate Marketing System! I don't know that I've ever just put it in an ezine before like this so here it is! Yes, I sell my entire system on my website for $197 which includes the instruction, workbook, training audios and all the templates you will want to implement this into your business. It seems like a no brainer right? Wrong. Most small businesses have no idea what to say in follow up, what to send, to whom and when or how. So that's why it just doesn't get done. You aren't doing your phone call follow ups, I know. You aren't mailing anything in the … [Read more...]
Small Biz Don’ts and How to Avoid Them
June 1, 2012 By Leave a Comment
99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don't see these holes usually however because they're too close to their own business but that doesn't mean they aren't there. I see the holes as huge opportunities for increased sales that could happen with such little effort or expense. In fact often times the seasoned business owner is so set in their ways that they don't evolve with the times, therefore actually losing market share, revenues and overall marketing pizzazz; it becomes much more difficult to attract new clients when you're not moving the … [Read more...]
What would happen to YOUR business RIGHT NOW if something really bad happened and YOU couldn’t do the work?
April 16, 2012 By Leave a Comment
If you haven't seen my posts on Facebook lately I'm currently in the process of restructuring my team. Not something I really WANTED to do, more like forced to do since my main VA (OBM) just left me to go back and work in an office. I know it was a good move for her so that's good but for me, yes, I'm a little left in disarray for a few weeks until we get someone in place to manage what she was doing (which was managing the entire 10+ person team!). I can't believe how it takes a village to run my business now...so far from the days of my one little assistant in my home office 9 years ago... We'll be fine I know it, my team luckily seems to know what they're supposed to do and it … [Read more...]
Halloween Mailer Blunder
October 29, 2008 By Leave a Comment
So what do you do when one of your fun, fantastic ideas turns into an embarrassing mishap?For any of you who actually received my recent Halloween mailer....let me explain and apologize.For those of you who didn't receive it, learn this valuable lesson instead....Last week of course I was in Chicago and while I was gone I had delegated the coordination and mailing of my fun Halloween mailing to one of my assistants/VAs. It was supposed to be a simple thing, stuffing into big envelopes, candy and a flyer and mailing out to a small, targeted list of folks.Well, my VA, doing her due diligence, got a quote from a local Post Office on how much each piece should be to mail, she put the mailers … [Read more...]
"8 Things About Writing a Sales Letter Every Small Business Should Know"
September 13, 2007 By Leave a Comment
I'm giving you some of my Sales Letter Writing Tips this week - BUT I CAUTION YOU.....these are not easy to use if you don't typically think on a sales and marketing level. I don't care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.So, if you read over this and still want some help manipulating, editing or writing your content for you then I highly suggest you contact me or just go sign up for my 1-On-1 Marketing Planning Meeting right now ok? You want to make sure it's done right the first time. "8 Things About Writing a Sales Letter Every Small Business Should Know" 1. The more … [Read more...]
