Annihilate Your Phone Calling Phobia


Hi, Katrina here with a guest expert article and free call for you this week - check it out below... Phone calling in your business, whether cold calling, follow up calls or otherwise is one of the BEST things you can do NOW to drive sales! See what you think about my new friend Linda Sturdivant....Comment below! -Kat ;-) ------------------------------->> Does this sound familiar at all to you? You hear the clock ticking. The minute hand is steadily moving closer to the 12. Your stomach tightens. Vague waves of nausea wash over you. Suddenly the voice in your head says “that toilet really needs to be cleaned.” I bet you know what time it … [Read more...]

10 Things to Consider When Structuring Leveraged Offerings (Part 2)


This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?” In my last article I shared the first four of 10 options and things you may want to consider when deciding which types of business models to develop. There are a lot that do not sell well and others that sell easily but many people aren’t that familiar with. So what do you do if you’re trying to add another revenue stream to your business or attempting to stop working so hard just working one-on-one? Make sure you read Part 1 of this article located on this site first, then read this one is my suggestion or you’ll miss certain things to … [Read more...]

Want More Money? Get More Done, Here’s How


  So how are we going to help YOU get more done OR make more money??? Watch this new video AND -->> Read the Most Recent Blog Post about structuring your leveraged offerings! Check out the NEW video I recorded for you to help you get EXCITED about updating and transforming your business this fall....there is NO time like the present to get more systematized, automated, organized and focused on what you're doing, how you're building your list and what you need to do to create more opportunities to serve more people and make more money in the process. WATCH THE VIDEO HERE NOW -->>> **********   In addition to help more of you "get more done" and "get more … [Read more...]

10 Things to Consider When Structuring Leveraged Offerings (Part 1)


This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?” After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however. What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings. Instead, we want to design programs, leveraged offerings and events in a way that our … [Read more...]

See Kat Speak at a Live Event in Walnut Creek October 4th


Unmask Your Potential - Women's Empowerment Series One Day Live Event  Saturday, October 4th all day, Walnut Creek, CA (lunch included)  How would your life be different if you unmasked your full potential for the world to see? What would people notice that they don’t see now? How would YOU see yourself differently? These are important questions because we’re all in the process of revealing more of our potential to ourselves and to the world. Join me and 4 other amazing speakers in Walnut Creek this October for this live event to be encouraged, inspired, and empowered to unmask YOUR full potential! You’ll meet and network with a powerful, supportive community of … [Read more...]

One Day Writer’s Workshop in the Bay Area September 20


Hi, I wanted you to know about one of my Live Big Mastermind clients' workshop that she's holding on Sept 20th in Alameda, Ca. She is an author, book coach and publisher for other authors who want to write a book, get their stories out, develop business-building tools and so much more. A book can do all of this. I know because I'm a published author too of my own book, Love Yourself Successful, but I also am a featured author in three compilation books with multiple authors. Compilation books were great ways to get published without having to write a whole book. But sometimes I know, and so does Candace, which is why she's holding this workshop is that we just can't even begin to … [Read more...]

What to do When Life Throws You a Curveball?


Can you believe that on the day Jason and I were so excited for him to finally be done with his radiation and chemo appointments (yesterday)....that immediately following his last treatment, he was in so much pain they rushed him to the ER and found he had blood clots in his lungs! Excuse my language here but What The Frig!  We are so disappointed mind you that this stupid cancer journey is not yet behind us. I know it will never be behind us with all the regular appointments you have to do following and for the rest of your life but geez already, give him a break. So, yes, that's what I'm dealing with this week. So cancel the networking events, cancel my trip to LA next week, it's … [Read more...]

It Could Be Time to Make a Few Shifts, Business or Otherwise


One thing I see that is pretty common with the women business owners that I work with is that they don’t always feed their own needs and desires first. I believe this is hurting your business if this is you. I’ve been guilty of this too at times, no one is perfect. But these days I’m relatively aware of watching out for this on a weekly basis and I urge you to be as well. Because what I know is that if you’re not completely happy in your personal life right now or sometimes, it will affect the success and running of your business. In addition to feeding your own soul, you also need to be prepared – mentally and physically, for starting, growing and running an efficient, … [Read more...]

10 Ways to Convert New Prospects Using Freebies (free gifts)


Why do you want to use more freebies and gifts in your marketing? Because typically it will... Attract new prospects to your list or your website Get prospects interacting with your content, your website, yourself so they can trust and connect with you faster Allow them to experience you on a deeper level to decide if they want to buy from you or take the next step Here are a few examples of WHAT you could create: Free Report - talk about or teach the top 3 tips on something, 3 keys, 5 biggest mistakes, anything how-to oriented, all of them are good. Free Audio - like the one on this page, notice that I am giving you access to a free audio training I did a few years ago and … [Read more...]

Skyrocket Your Business & Life


I know that a lot of entrepreneurs experience struggles in their business especially when it comes to charging what they KNOW they're worth and also with their emotions around money! Most business owners will too often let new clients browbeat them into lowering their rates or worse yet, not pay their bills on time or in full! I'm pleased to announce that there IS an alternative to suffering this entrepreneurial pain and, for the first time, my good friends are pairing up as a dynamic duo, Nikkea B. Devida and Linda Allred, with a solution! On Thursday, September 11th at 1:00 pm PST, 2:00 pm MST, 3:00 pm CST, and 4:00 pm EST, Nikkea B. Devida, the originator of the ACT™ (Accelerated … [Read more...]

New Video on How Your Love Life Affects Your Business


I’ve been throwing a lot of strategies at you lately on how to do certain types of marketing, marketing, marketing so I thought I’d change it up a bit this week. I’ll get back to more build-your-biz type of videos and articles next week but the topic I’m sharing today is very important also in building a successful business – trust me on this! Try to hang in and read the whole thing today because you may be surprised… Just in the last couple weeks I’ve been talking to dozens of women who are not happy in their personal lives, their love life or have some beliefs about themselves they know need to change in order to be totally happy and confident. One thing I don’t … [Read more...]

Katrina Sawa’s Top 20 Networking Tips, Part 2 of 2

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If you're a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. This is the third post in the series on Networking - make sure you go read the last two posts and watch their corresponding video tips to know how to best prepare before a networking event and what to do to maximize your time during a networking event. Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy. But I've ONLY been as successful … [Read more...]

I’m Being Interviewed on TV 8/18/14, Topic: Online Dating Tips

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I'm so excited ...I'm going to be on TV again! This time sharing Online Dating Tips!  Monday, August 18th (yes today!)  On the show in Sacramento, CA called Sac & Co. short for Sacramento & Company. The video image to the right is from the segment a month ago on the show where I talked about my book, Love Yourself Successful. I talked about the topic of Not Settling - in your life, your love life, with your dreams & your business/career. This time, they're bringing me in to talk about my Sorting System for Online Dating to Help you Find the Man/Woman of Your Dreams! Yes, I know, a little off topic from my regular business/marketing tips and videos. But this … [Read more...]

Katrina Sawa’s Top 20 Networking Tips, Part 1 of 2

Kat at a WINK networking event in San Diego, Nov 2011

If you're a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. Sure you can network online too but you most likely won't gain the trust and credibility as fast as you will when you meet your prospects in person, face-to-face. Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy. I'm not "too good" to network and go to some chicken dinner either like some coaches who've been in business as long as I … [Read more...]

The Secrets to Effective Networking & Consistent Follow Up


The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them. If this isn't your #1 goal, you're missing out on a ton of sales. If you're not networking (online and in person in some way), you're missing out on a ton of sales. Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. Here is a quick 6 STEP networking and follow up guide for you: Have you defined your target market? Are you sure? Who is your ideal client?   … [Read more...]

3 Steps to Getting Started Doing Videos in Your Business – Part 3 of 3


I hope you’ve caught the last couple articles in this series, even if you haven't started doing video yet in your business - for marketing, your website, tips, engaging clients and more. This seriously is something you don't want to ignore anymore. And if you're already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers! In my business and marketing coaching business, I hear a lot of excuses as to why someone isn't or doesn't want to do video yet in their business. I do. I hear it all! But that doesn't mean there isn't a way to get around those obstacles or fears that you may have and … [Read more...]

JumpStart Your Business NOW! Radio Show with Katrina Sawa & Her Special Guest


I host my own Blog Talk Radio show called JumpStart Your Business NOW! on Blog Talk Radio from 11:00 - 11:30 am (PST) / 1:00 pm (EST) every Tuesday.  If you want to call into the show and ask a question just dial (347) 843-4152. Upcoming Show Information: Christine Gallagher is founder of, a company dedicated to teaching women entrepreneurs how to use relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income in their business, all while sharing their gifts in a much bigger way. After applying Christine’s proven marketing methods, which she teaches via her Impact Academy coaching programs, her clients … [Read more...]

Video Tip – Content Strategy in Your Business Videos


We're continuing the 3-part video series on How to Start Doing Videos in Your Business Now... Here's the second video on Doing Videos in Your Business -->>      As I started talking to you about last week, I want you to STOP PROCRASTINATING doing videos in your marketing and business and not only learn how to do them, develop content for them but also have them work FOR you to convert paying clients! I started a 3 part video series on that topic last week, today I talked about creating a content strategy.  CLICK HERE to watch/read the 1st blog post and video w/ focus on Mindset (what to wear, etc.) CLICK HERE to watch/read the 2nd blog post and video w/ focus … [Read more...]