Here are the remaining 7 tips on What Not to Do When Designing Marketing Pieces Yourself - Avoid these 10 design disasters when you create your own materials. 4. Don’t use color indiscriminately. More color does not necessarily make something more appealing. Often it does just opposite and makes it loud and annoying. When someone screams at you, do you want to listen or run away? The same is true for your materials – you want to ensure your reader reads on and does not stop because of an overuse of color and/or poor design. Most, if not all, of your text should be the same color, preferably black for readability or red for a call to action to key items. For a unique look, try duotone … [Read more...]

Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience," "say it with pictures" or "write clearly and distinctly." This is not bad advice. However, you should also know what not to do. This article focuses on just that. More specifically, it will address what most ‘do-it-yourselfers’ are tempted to, but should not do. What Not to Do When Designing Marketing Pieces Yourself - Avoid these 10 design disasters when you create your own materials.  These are the first 3 tips, I will reveal more in my next post. 1. Don’t … [Read more...]