This is not one of my typical articles but every once in a while something occurs pretty often that really bugs me and of course I’m not inclined NOT to speak my mind.
You see I’ve been doing some very ‘Interactive Follow Up’ lately which is one very important key aspect of your marketing (or it should be); I’ve been making phone calls. My team and I actually have been calling many people I’ve met in the last few months or more, reconnecting with them (even some of you reading this now); something I don’t see small business owners taking the time to do at all – follow up calls.
I can tell you that ‘Interactive Follow Up’ is so important for you to make time to do in this busy, fast-paced world in order to stand out among your competitors. Most of your competitors are just sending emails or mail or facebooking you but hardly anyone takes the time to reach out and make a phone connection – that’s when you become more memorable!
The issue is that when you do try to reach out like we have been doing…..no one hardly returns your phone calls or messages.
I get that you’re busy but do you want more business or not? If you don’t return phone calls, not just from me but from a lot of other people who try to connect with you (even sales people) you are just leaving money on the table in my opinion.
Let me give you 4 simple yet powerful reasons why you DEFINITELY and ALWAYS want to return all business phone calls:
- The person calling could be your very next customer!
- The person calling could refer to you your very next customer if you take the time to engage with them on what your needs are too at some point in the relationship building process.
- The person calling could have a big influence in the area, industry or in some other way that if you ignore them, it could prove not to be a good thing for your reputation
- The person calling could know someone or something that you need to know to help
you grow your business
Have you thought about that?
Yes even a sales person that calls….if you engage with them, how do you know if they might not be interested in what you’re doing enough to be able to refer someone to you or help you in one way or another. However unless you investigate and return that call and take time to build that relationship instead of burn a bridge possibly how will you know what was possible?
I say never be too busy or egotistical to return your calls. Someone may have worked up a lot of courage on their part to even call you in the first place, the least you can do is call them back.
For more information on how to JumpStart your small business with creative marketing and business building ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!
© Copyright 2010 K. Sawa Marketing international Inc.
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Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!
