Avoid These 10 Design Disasters When Creating Your Business’ Marketing Materials

Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner “should do,” offering such clever advice as “know your audience,” “say it with pictures” or “write clearly and distinctly.” This is not bad advice. However, you should also know what not to do. This article focuses on just that. More specifically, it will address what most ‘do-it-yourselfers’ are tempted to, but should not do.

What Not to Do When Designing Marketing Pieces Yourself – Avoid these 10 design disasters when you create your own materials. These are the first 3 tips, I will reveal more in my next post.

1. Don’t enlarge your logo so that it is the main focus of the page. Your logo features the name of your company and is important. However, it is not the main point. Remember, people are interested in what you are selling, not who you are. In fact, the smaller your logo, the more established your company will appear. If your customer is interested in what you are selling or promoting, they will look on the marketing material to find where they can purchase the product and/or service.

2. Don’t place your logo in the text of your piece. Of course, it is acceptable to use the name of your company in the text of any of your marketing materials. However, avoid inserting your actual logo into a headline or text of your materials.

3. Don’t use too many fonts. When you begin to build your materials, be sure to use fonts sparingly. Choose one or two fonts to use throughout the materials in order to establish your brand. Your font choices should be consistent with your image and your industry. Note that cursive and creative fonts are often hard to read. Understand your audience’s ability to read your materials and ensure that they still stand out.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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