Email Marketing...Not as Reliable as it Used to Be

Email Marketing…Not as Reliable as it Used to Be

It used to be that you could send an email newsletter out or some kind of email announcement to your subscriber list and the majority of them would get it and open it.

If you’ve been marketing via email for a while you probably remember those days.

However, these days things are a whole lot different. Not only do you have to have a loyal following of prospects and contacts who love you and what you have to say but you can’t just get their attention with any regular old email newsletter anymore. They require so much more since their attention is split in thousands of different ways, especially in their inbox.

So, what do you do?

How do you stand out and get your email opened much less responded to?

Well, to be honest, I can’t solve that problem for you. People just have way too many emails coming in, including myself, and just like the fact that they are more selective on where they spend their valuable dollars, they are also just as selective on which emails they open and read; society is just too overwhelmed with email.

So, what you do about it is you DO other types of marketing in conjunction with whatever you already did via email. You make sure first that you’re already sending enough email….at least 2-4 times a month you’re touching your list via email.

Then as I’ve been saying all along (and practicing myself) you implement direct mail campaigns, phone calling strategies a few times a year and more in person connecting when possible.

Social media and online networking is great but it’s not the same as what I’m talking about, that’s an entirely different marketing strategy you want to have in place as well. So, if you’re doing that and saying “I’m ok” then no, you’re not; you need to do that as well as this.

Today’s world is all about Interactive Follow Up, not just blasting info at your peeps.

Figure out how to be more interactive with your list, prospects and clients and you’ll see much higher sales come through faster.

Want to find out how to implement better Relationship Marketing Strategies and Interactive Follow Up in your business to give your business the jumpstart it needs?

Go get my Ultimate Marketing Follow Up System today; it’s very affordable and will give you a TON of value. You will be able to consistently and more effectively follow up and market in ways that will bring you much better results plus I give you hundreds of samples, templates and examples to follow.

Click here to find out how my Ultimate Marketing Follow Up System will help you grow your business.

If you want to FAST-TRACK your transformation through a more guided discovery process where you’ll uncover your EXACT NEXT STEPS to changing your thinking, develop your action plan for your life or business and to make your dreams become a reality then I encourage you to find out more about my services and products; I may be able to help you with this, your business and more!

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!