"The #2 Reason Your Marketing Isn't Working" , part 1

"The #2 Reason Your Marketing Isn’t Working" , part 1

Last month I wrote about the #1 reason your marketing isn’t working and I thought I’d continue on with that trend to see what else I could come up with…the #1 reason was ‘the marketing doesn’t matter without the right mindset’.

The #2 reason however is lack of having a plan; a big picture plan and vision that is. Planning is quite different these days when you’re dealing with much more online or global business prospects and promotions.

Just because it’s easier to reach your prospects and clients faster with email, social media and video doesn’t mean you want to stop planning and just record something and send it out when you feel like it.

This is what I see business owners doing however more and more and frankly it’s not getting most of them anywhere; they’re not seeing results running this type of hap hazzard marketing strategy.

As the CEO of your small business (even home based or online business owner, yes you too), you need a big picture plan on ‘what’s next’. You always want to be thinking “what’s next” or you’ll stay stagnant and won’t grow as fast because you aren’t thinking far enough and planning far enough in advance.

If you are serious about building a 6 or 7+ figure business then you seriously need to sit down and develop a clear marketing action plan, big picture business vision, business operating systems and then figure out (ahead of time) how you (or your team) is going to implement that plan…because implementation is the KEY.

Here are a few examples of things you’ll want to be planning for if you’re serious about building your business next year:

• How are you going to attract more clients
• How are you following up with the ones you have
• What do you need to learn more about

• What kind of support team do you need to put in place

• What opportunities are available to you now

• What are your BIG IDEAS and how do you plan to implement/launch/sell them

In my next blog post I will reval more things you’ll want to be planning for your business in 2010.

Meanwhile…I recommend you take advantage of my Free Biz Quiz; it’s a quick questionnaire that gets you thinking about YOUR next steps. It’s helpful for you to fill out in any stage of your business PLUS I respond to them personally and will set up a complimentary Getting Acquainted Session with anyone who fills this Quiz out!

Fill out the Biz Quiz at www.JumpStartYourMarketing.com/quiz now!

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!