This is a two part article; today you can read all about part 2, check the blog for part 1 or it’s in last week’s ezine.
Last week I started writing about a topic that almost everyone in business for themselves should take time to think about. It’s about how to get and stay more focused in your business in order to reach your goals or in many cases…make more money.
This week I’m talking about Getting Focused…and Making More Money….with your target market, the messages, hot buttons and call to action you’re using in your marketing.
1. who wants what you’ve got?
2. why do they want what you’ve got?
3. what will make them buy what you’ve got?
4. what keywords and phrases will make them take action?
5. how can you write or talk to them in a way that makes sense to THEM?
I can’t tell you how many small business owners and entrepreneurs I talk to weekly who don’t get this! You don’t get that EVERYTHING YOU DO in your marketing, promotions, planning and especially online have EVERYTHING TO DO WITH YOUR TARGET MARKET.
If you know this already, great. So what does the headline say on your website (each page!)? What does your follow up direct mail piece say exactly? Hmmm, don’t have one or both of these? No idea? Then you want to make some changes and quick! You’re missing out on more sales, opportunities, referrals and more.
Your copywriting whether it’s on your website, your business cards, your flyers, ezines, mailers, letters, tweets, blog and even your 60 second commercial with in person networking….is the most important part of your marketing.
And from my experience only about 10-15% of small business owners have any REAL TRAINING in copywriting, writing, sales writing, sales in general??? So, are you seriously doing this yourself? Well, no wonder you’re not getting the results you want!?!?
So, what can you do to create better marketing materials, websites, online and offline relationship marketing strategies?
You have to find out the single most important thing:
What matters most to your target (ideal) prospects when it comes to your products and services.
• What are their HOT BUTTONS?
• What makes them want to read your materials and website?
• What makes them want to ask questions or contact you?
• What makes them take action and signup for something or buy from you?
This is what you need to know or go find out if you aren’t sure.
Then you can create copy, headlines, special offers, marketing and attention getting and action oriented promotions or materials that your ideal prospects will respond to and guess what? You’ll make more sales!
• Conduct an online survey?
• Pick up the phone and call your previous clients or current prospects and ask?
• Offer a free Q&A Teleclass
• Ask for help yourself to help figure this all out
Now you may need help to get this figured out since not everyone is so detail oriented or big picture focused. If you’d like to discuss this over a complimentary Getting Acquainted Session with me, go to my website and fill out my Free Biz Quiz so that I have more information for you and I’ll respond with times when we can chat ok?
Meanwhile if you see where you could really make some big changes here for yourself but want some help on what to FOCUS ON, or which steps to take when, etc. then I invite you to attend the upcoming Love and Money Business Summit where you’ll get proven strategies for better focusing, learning, implementing, marketing, copywriting, selling, delegating and more.
For more information about the Love and Money Business Summit happening this November – go to www.TheLoveandMoneySummit.com
Only 2 weeks to go, includes 4 days, 7 meals, 2 networking functions, access to recommended vendors, speakers and panelists! The Love and Money Business Summit you can CHANGE YOUR LIFE!
© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!