This is part 2, of yesterday’s post about how to Avoid the Shotgun Approach to Marketing Your Business.
You also need to have in place multiple streams of income these days for a really profitable business, but which models should you choose? It depends I say, on your desired lifestyle that you want and that’s an entirely different article!
Here are just a few general suggestions to consider when developing your marketing funnel (funnel = your database and people you will be continually marketing to):
1. Make sure and do at least one marketing activity each day.
2. Set specific marketing & money goals each year; review and adjust quarterly.
3. Always be brainstorming new ideas; write them down and keep a file, review quarterly
4. Always have marketing materials with you in your car – cards, flyers, brochures, postcards – you never know when you might be able to pass them out or put them on display!
5. Always include your company contact info (and possibly a business card or promotion piece) with any invoice, card, mailer or email.
6. Always follow up with each person you meet out networking within a week at most.
7. Keep an organized database in your computer of everyone you know; categorizing them by hot, warm or cold prospect, client or referral source at the very least
8. Develop a newsletter by mail or email to stay “on top of people’s minds” so they will remember to refer you – if you don’t remind them about you, they WILL forget about you!
9. Track your results and see what’s working, what you can tweak and resend and then what needs to go after giving it a minimum of 3 months or more depending on the activity.
Much of this can be outsourced nowadays with all the Virtual Assistants around, temp agencies hire out to do such tasks or hire someone else responsible if you can’t get to this but know that these things NEED to get done – whether you do it or someone else it doesn’t matter. We are not all SuperHeroes and we can’t do it all – nor should you!
Then, to put a plan together on how to accomplish all of the things you want to do or change and what you have to do or delegate to get there – I urge you to take action with me. This is exactly what I do with my clients. I take them from where they are now to where they want to be in easy, manageable, implementable prioritized steps.
It’s easier than you think but often times we need someone not so close to us to help pull it out of us. I want to motivate you and help you get to where you really want to be this year and beyond – let me help you.
To find out how we can work together to help you get focused and making smarter marketing decisions (oh and to make more money too of course!) either visit my coaching page, my do-it-yourself products page or attend my next local workshop.
You’ll learn and walk away with:
• rate strategies to charge what you’re worth and get it
• where to find customers who will pay what you deserve and what attracts them
• a realization that there’s a different way of doing business than you’ve been taught
• new residual business models and ideas that can easily and quickly be added to what you’re already doing
• the courage and confidence to step up and into your higher purpose
• affordable outsourcing and team building strategies so you can grow your business faster
• PLUS your own Love and Money Business Blueprint, Binder & Vision Board and more!
Learn more about this totally unique opportunity and event where you’ll work intimately with Katrina Sawa on what matters most for YOUR business, not just a cookie cutter plan that’s one size fits all. Go to www.TheLoveandMoneySummit.com now, limited seating and bonuses; register soon before they’re gone!
© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!
