Now, if you are ready to take on another market….you can try the following tips to get started:
Choosing another business industry type – For example, if you already target attorneys and insurance agents, would it make sense then to add on commercial brokers and mortgage consultants or some other industry type?
Adding another zip code or area – For example if you primarily concentrate your business in one geographical area, network in that area and serve other business owners B2B in that area, then you might simply take on another area, their networking events and those same business types in that area. This is what I do when I join another chamber – I take on all kinds of networking in that area to be very visible; but I don’ t add another chamber until I’ve become totally top of mind with the ones I’m in (and assuming I had more time to network!).
Duplicate something you’re already doing but for a different market – For example, if you run a workshop or have a coaching program of some kind specifically targeted to say spa owners; is it possible to duplicate that process/program for massage therapists, chiropractors, dentists, etc.?
Adding online marketing to reach the masses – (or you can still localize your online searches as well) This might require packaging your expertise in such a way that you could sell it online in Ebooks, Teleclasses, coaching programs, etc.
Furthermore, if you want help growing your business into another market, I would suggest signing up for one of my JumpStart Your Marketing 1 Hour Strategy Session! You can find out what those entail and how they will benefit you on the products page of my website at www.JumpStartYourMarketing.com!
© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com
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