I do a lot of networking at chamber events, women’s organizations and biz expos and I generally collect about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.
Follow up can be done in many ways now: email, fax, phone, mail or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?
On my blog I am going to post my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com
