Ready to add another market? , part 1

So, you think you're ready to go after another market?Are you sure?My question to you FIRST is:Have you mastered the list of contacts and prospects you've got already? Are you keeping in touch with them a couple times a month either in their mailbox, their inbox or in their face? Do they all know and think of you all the time?If not - I would suggest you rethink this??? But, hey, that's just me.I believe it's important to set up easy to follow, easily maintainable, logical and effective marketing systems in your business. This doesn't matter if you're large or small but without systems you could be running-a-muck!Then, once you have these set systems in place for mailings, emailing, … [Read more...]

"3 Steps to Outlining Your Ultimate Lifestyle Vision (and Business)" , Part 2

Here is the second part to my tips for the Steps in Outlining Your Ultimate Lifestyle Vision (and Business)You want to outline specific and timely goals that you want to attain in a specific time period. You can post these on your vision board too, I do. I make up about 8 goals for the year - big, lofty ones like publish my book, hold my first 4 day event, be a speaker at a big annual conference, etc. I don't worry about posting all the little details that go with each goal or writing down HOW I plan to accomplish them because that would be too daunting of a task.You just want to write enough to throw it out into the Universe what you plan to accomplish. Plus, when you write simple, quick … [Read more...]


Topic: Advanced Website Strategies - Learn What You Don't Know and Are Not Doing That Can Double or Triple Your Opt-in Rates and Sales!! The # 1 thing your website should be doing for you if you are a small business owner or entrepreneur is.......Bringing in Qualified Leads and Building Your ListIf your website is NOT DOING THIS, then you definitely want to be on this call!On this call you'll learn how your Website can: Increase traffic to your site Be professionally designed and maintained Can be fully user friendly Increase your exposure in your local area or nationwide Continue to build your relationship with your visitors, clients and prospects Allow people to trust you and get to know … [Read more...]

"3 Steps to Outlining Your Ultimate Lifestyle Vision (and Business)", Part 1

Over the course of the last 3-4 years in my business, I've invested heavily in coaches, mentors, workshops, mastermind groups and kicking my own learning up a BIG notch. I did this not only to advance my own business but to help grow my client's businesses too. I wanted to create a better life for myself. I wanted more freedom to be able to be with family, travel and to speak and inspire other entrepreneurs.When I first set out on this quest of business development, I didn't realize I'd also be making a huge transformation in my self and personal development as well!What I learned is that no amount of marketing, planning or goal setting would make me as successful as I wanted to be without … [Read more...]

3 Keys to Enjoying a 6 – 7 Figure Business

At a recent workshop I just attended, one of the speakers mentioned the top 3 things you have to have to enjoy a 6 or 7 figure business and life.While this is always a topic I enjoy listening to or talking about, I jotted their 3 things down and made a little tweak here and there and this is what I came up with to share with you:First, you have to know your Life Purpose and what you are truly here to do. If you aren't sure how to find out what your Life Purpose is, I encourage you to find out. I got my hands read to find out mine. You can find out more about that here. There are other modalities and individuals that say they can also help you determine your Purpose, but do one of them and … [Read more...]

News 10 Live_Online – June 23rd 11:00am

I will be appearing on News 10’s (Sacramento,CA) Live_Online segment on June 23rd 11:00 AM (PST) will be chatting with News 10 anchor Kelly Jackson from 11:00 AM - 11:30 AM (PST).Live_Online is 30 minute interactive talk show on the web with two live shots during the 11:00 AM news. You don’t need to be in Sacramento to watch my segment. The show is viewable on live streaming video on News 10’s web site - can ask me a Marketing or Entrepreneurial questions on News 10 during their Live_Online segment. Questions are posted to the chat room or submitted in advance via email. News Reporter Kelly Jackson will then … [Read more...]

Motorcycle Mama (ok, Rookie)

So, my boyfriend has this motorcycle and I've ridden it a few times before, nothing major, mostly around town, out to lunch, etc. But last weekend Scott said he wanted to do a 'run' and wanted me to come with him.He was going to borrow his friends larger bike (I forget the name of it, some big Harley), the kind he really wants to buy; to see if I like riding longer distances on the back of it.He assured me that this larger bike would be much more comfortable to ride on the back, it would have a back rest (as his has one but it's a pain to put on so he rarely puts it on) and it even has a stereo!So I said sure, what the heck, I'm's one of his passions so I need to do more with it … [Read more...]

How does Dan Kennedy do it?

A few days ago I posted to my blog with the subject line: 10 "Million Dollar" Marketing Secrets.These are the best money-making strategies of the #1 Marketing Strategist on the planet, DAN KENNEDY.People are ALWAYS asking Dan: "HOW do you do it?"For the answer click to find out what these 10 "Million Dollar" Marketing Strategies are.To Your Success,KatrinaP.S. Looking back at his long successful career, Dan insists these are the 10 strategies that separate the outrageously successful from those that simply "get by" or even worse, fail miserably. … [Read more...]

Free Teleclass with Katrina Sawa and Guest Mari Smith

Join Katrina Sawa as she interviews Mari Smith, Relationship Marketing Specialist and Social Media Business Coach. Topic: Facebook Fortunes: How To Strategically Grow Your Business Using the #1 Social NetworkWednesday, June 17, 2009 5:00 PM This is a FREE Teleclass - Want access to the call? Register here - has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts over 150 million active members and is predicted to be at 500,000 million members by 2011 or sooner. Over half of all active members log in daily – that's a huge captive … [Read more...]

10 “Million Dollar” Secrets…

Why is DAN KENNEDY, the #1 Marketing Strategist on the planet, practically giving away his 10 "Million Dollar" Secrets that Will INSTANTLY Transform any Business or Sales Career?To find out what this is all about, click the link Your Success,KatrinaP.S. Dan's clients have made fortunes from these 10 Secrets... Now it's Your Turn! … [Read more...]

Recap from Baeth Davis’ Life Purpose Spirituality Summit

So, I'm back from Vegas and Baeth Davis' Life Purpose Spirituality Summit where I spent 4 days diving deep into what my life purpose was, my life lesson and found out all kinds of cool stuff about myself, inner strengths I need to step into more...and meeting a hundred + fabulous other spiritually minded entrepreneurs.It was truly one of the best conferences I've been to in a while (and I go to a lot!). Mostly because of the topic, discovering your life purpose. Here's a pic of me and Baeth at her VIP party!Now before the event Baeth's team mailed out these ink sheets and papers to record our handprints and fingerprints. We sent them back in and at the event we found out what our … [Read more...]

10 Simple Ways to Follow Up with Prospects – Step 9 & 10

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, etc.) or some other system (like referral source vs. prospect) so that when you mail to them regularly you can mail to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum.10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources … [Read more...]

10 Simple Ways to Follow Up with Prospects – Step 7 & 8

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, have coffee, meet for lunch, drop something off for them, etc. but another in-person meeting would be good in case they forget what you look like.8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.© Copyright 2009 K. Sawa Marketing International Inc.WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with … [Read more...]

10 Simple Ways to Follow Up with Prospects – Step 5 & 6

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database, you should get one (ACT, Goldmine, Outlook) or start an Excel spreadsheet for starters. You can outsource this task.6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up letter asking for referrals in case they don’t think they can use your services right now.© Copyright 2009 K. Sawa Marketing International Inc.WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long … [Read more...]

10 Simple Ways to Follow Up with Prospects – Step 3 & 4

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice within 2 weeks.4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document or article you found that you’d been discussing or something you recently read that would be of interest or pertinent to them.© Copyright 2009 K. Sawa Marketing International Inc.WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high … [Read more...]

10 Simple Ways to Follow Up with Prospects – Step 1 & 2

1. Take immediate action: Always call or email within 24 hours of meeting someone telling them it was nice to meet them, asking about their business and offering a little more info about yours and what you could do for them or their referrals.2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course) or a flyer about your special promotion. … [Read more...]

10 Simple Ways to Follow Up with Prospects

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.I do a lot of networking at chamber events, women’s organizations and biz expos and I generally collect about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and … [Read more...]

Katrina Sawa’s Jumpstart Your Marketing Affiliate Program

Earn BIG Commissions with the Jumpstart Your Marketing Affiliate Program! Dear Friend: I have an award-winning service and a site that sells, but I need more help. I can't promote it all by myself! So I have a winning proposition for you. If you tell others about my "JumpStart Your Business in 90 Day Virtual Bootcamp”, my Jumpstart Your Marketing® & Sales Summit (live events in April in Nov every year), my 1on1 Coaching or my Do-It-Yourself Marketing Planning products, I'll pay you 10-50% commission on every sale you refer, through The K. Sawa Marketing "Friends With Benefits" Affiliate Program! I realize that I can't reach every small business owner and entrepreneur that … [Read more...]