Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.
In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).
Step 7 is Ongoing Marketing.
In step 6 I went into great detail on the 3 different categories or types of marketing as I like to explain them:
1. Database Marketing
2. Referral Source Marketing
3. New Business Marketing
The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after! 
Therefore, the ongoing marketing is when you continually mail, email, visit or call to everyone on your list. It’s fine to have an ezine (email newsletter) but you have to have MORE than that. Not everyone is going to open or read your ezine every week/month so you have to do other things.
I recommend writing up a simple Annual Marketing Calendar to include the following marketing practices:
- When to send out ezines
- When to send out solo email promotions
- When to launch new products or services or events and what to do when for that
- What to mail to your list or segments of your list and when – monthly, quarterly?
- What holidays to send fun things in the mail and/or email
- Where and how often to speak to groups
- What and when to send promotions to your affiliates
- How often to post on your blog or update and visit your social networking sites
- When and where to network in person
You get the idea. Are you doing this? And then are you delegating some of these tasks to a team member? If not, you’re missing out on a TON OF REVENUE!
This is the kind of stuff that we work on 1on1 in coaching sessions. You need to lay out your marketing plans for the entire year otherwise months will flash by and you won’t have done a thing! Sound familiar?
© Copyright 2009 K. Sawa Marketing International Inc. 
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com
