Don’t Send Emails Like This, part 1

I don’t have time to sugar-coat this information because frankly — It’s costing you and your business numerous sales every day! Pay attention!

First of all, if YOU’RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then ‘what are you thinking’? This is a must for anyone’s follow up system! (Of course it’s not the only thing you should be doing but it needs to be a part of your overall system)

I don’t care if you like to receive emails, ezines or eblasts yourself – YOU SHOULD NEVER BASE YOUR MARKETING AND BUSINESS DECISIONS ON WHAT YOU LIKE OR DON’T LIKE! (Stop doing this!)

Secondly, if you are doing some sort of ezine or eblasts then good for you; at least you’re getting something out there to remind your customers, prospects and contacts that you’re there and ready for their business or referrals.

However, if you are NOT sending these emails by now through an online email marketing service/program then shame on you! You know there are Spam Laws out there right that you need to be following? Not only so you don’t get reported and halted from sending any more emails from your provider but also so you don’t develop a ‘reputation’ for spamming by the people in your circle (or outside your circle if you happen to be cold-call eblasting; this is BAD); you can blackball yourself you know???

My next blog post will cover things you should NOT be doing when it comes to email marketing, eblasts, ezines, sending e-newsletters, solo emails, following up via email, etc.

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com