What can your Free Gift With Purchase (or Bonus) be?
The key is NOT to make it something that costs you a lot more money or more of your time – that would not be smart marketing.
You want to give something easy, free and/or low cost to give. If the Bonus can be given automatically – even better! Meaning, can you send it via email or set it up to go out automatically from your website, shopping cart or email program automatically when they buy using a link and a digital file?
This won’t take any of your time at all then and will add lots of value depending on the content, right? And it costs nothing!
Your Bonus could be:
- Your advice – in a report, ebook, audio recording, CD or book
- A friend or peer’s advice – in a similar format (something that’s complimentary to what they’re buying, meaning it makes sense they’d want it)
- Your favorite book – so you go buy a bunch in bulk and give them out, more than likely the added revenues will outweigh the expense.
- A free product
- A free coaching session or consultation – but be careful about giving too much time! (Usually however, people don’t use these as weird as that sounds)
- A checklist, quiz, action guide, article tip sheet, interview, etc.
- Get creative but make sure to not cost yourself a lot more ‘TIME’ or it’s not worth it.
Furthermore, if you want help developing your bonus items, I would suggest signing up for one of my JumpStart Your Marketing 1-On-1 coaching services or a 1 Hour Business Brainstorm Session! You can find out what those entail and how they will benefit you on the products page of my website at http://www.jumpstartyourmarketing.com/!
© Copyright 2009 K. Sawa Marketing International Inc. 
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com
