This is actually a very good lesson I learned from one of my mentors, Ali Brown in the last couple years and it works!
You can get just as much business or response from a promotion if you give a ‘BONUS’ rather than a DISCOUNT (and you don’t have to lose any money!).
It’s simple really, people want a good deal yes of course but we immediately think 
that has to be a lesser price or discounted price on our products or services when really, if you can just add a lot more value to the package instead, it’s even better because people realize they’re getting more for their money.
Think about it: Free Gift With Purchase (how much do you love it when you get something free with something else you already wanted to buy?!?!)
You don’t want to be known as ‘The Low Price Leader’ do you? Or the person who always sends out coupons or discounts so your customers wait until they get another one from you before they come back and shop again??
My background is in newspaper advertising so of course I had a mindset that you had to give a price discount back then too. I thought you had to give a coupon so that #1 you could track who came in from your ad and #2 so you could get ample response. And yes, that worked too but for us Entrepreneurs, it’s a whole different ballgame; we don’t want to do couponing – do you? I don’t.
Sure, every once in a while I run a sale or give a deal on a product or service but it’s not geared specifically to get business because that’s the only way I can get it. Usually I do those things ‘for fun’ or when I launch something new to get a good head start on sales. I like to see the rush of orders in my inbox when I send out an email with a special promotion.
Stay tuned….next time I will share with you ideas that you can use as bonus items.
© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Entrepreneur’s Success Kit online at http://www.JumpStartYourMarketing.com
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