“Is This Online Information Marketing Business Model Right For You? – Step 5″ — Katrina Sawa's Blog The Personal and Business Blog of Katrina Sawa | The Personal and Business Blog of Katrina Sawa

Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It’s time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well – ones that HAVE money to spend.

In these series of articles I’m writing, I want to specifically talk about the 8 Steps to Starting Your Own Online Information Marketing Business. Because this is by far one of the only types of businesses out there that is still generating millions of dollars and doing it via the internet (so you can make more and spend less time).

We know millions of people are still spending money. The question is how do you get a piece of that pie?

Step 5 in this process is Setting Up Your Systems. (no not the sexiest of steps, I know)

You see if you figure out what you want to sell and just go out there and try to sell it but you bypass the part about setting up the systems and automation then you’re defeating the purpose of doing an information marketing business in the first place. Because you’ll be running around trying to manage and process the orders manually wasting a bunch of your time and money if you don’t set up the business the right way FIRST.

So, what do you need to set up exactly?

What will your processes consist of?
How will you get new prospects to enter your ‘funnel’ or website?
Then what is the process you want to take prospects once they’re on your list, through your products and services?
Which parts of this should you automate through your shopping cart?

Which parts will have to be done manually and who’s going to do what?
Now, this isn’t something I can cover in one article I’m afraid. But I will tell you that this part is CRUCIAL to your success.

Think about it this way:

If you do get an opt in box on your website and people sign up for your ezine and free whatever yet you don’t have a plan for where you want to send them next via email autoresponders (that can be prewritten and set up to launch once they sign up) or your ezine call to action….they probably won’t buy anything right?

People don’t typically take the initiative on your website. People are busy and if you don’t SHOW THEM EXACTLY what you want them to do next, they’ll move on to something else (for the most part).

Yes, you could have a really fabulous website and people could love to read it (as they do mine) but if you aren’t funneling them to specific pages on that site where you want them to go to buy a specific product or sign up for a specific teleclass or whatever, they won’t necessarily find their way on their own.

So, setting up the process in which you want to take new visitors through your marketing funnel is really important but 9 times out of 10 I see entrepreneurs missing this step all together.

You’re either too busy yourself. You think “ok, my website is finally up, whew, I can relax now.” Or you think “I have my ezine running every month or every other week, whew, I can relax now, now the sales will start coming in.”

Nope, that doesn’t happen. You have to ‘MARKET’ your website and what you have to offer. And there are so many ways to market your site, I’ll cover a few key ones next week.

So for setting up systems there are things you need to do such as:

Write really compelling copy on your website in the first place (it’s rare that I see good copy these days by the way, get help if you need it – ask me how!)

Write really compelling autoresponders, and many of them; all with call to action on the next step

Write down the processes for everything you’re doing, from getting a new visitor to your site, who will send out the initial responses to new subscribers or new contacts you meet in person, who will send out the mailed responses to these folks? These lists or processes that you write down become your SYSTEMS and once you have written systems, you can delegate them!

Think and plan ahead for how a customer will experience your website, the process of buying a product or service, etc. For example, what if they buy a product but you forget to send them to a thank you page and don’t send them an autoresponder? You could lose the customer or they may want a refund because they aren’t confident that you’ll deliver if you aren’t even communicating with them about their order in any way? Plus you could even make more per sale if you take the opportunity to upsell them right when they’re buying the first thing?

Now, these 4 things you want to do actually could turn into 400 things quick depending on how many products or services you offer and what your overall goal is with your website and business!

So, don’t skip this step or you’ll get so far behind the 8-ball so to speak that one year or more into your business you will be lost and overwhelmed by all that has to get done to catch up — so stop and do this stuff now.

There are 3 more steps to starting your own Online Information Marketing Business and so I will bring you more later…..

Want my help with all this?

This is one of my SPECIALITIES….SETTING UP THE SYSTEMS, AUTOMATION, STRATEGY behind it all, etc.!

Now IS THE TIME to take action in your business. It’s time to think bigger, dream bigger, make bigger goals and take bigger leaps of faith in order to truly get the business and life of your dreams.

Sign up for my 1 Hour Business Strategy Session or my JumpStart Your Business in 90 Days Coaching Program now (they are guaranteed!)

1 Hour Business Strategy Session (try me out!): www.jumpstartyourmarketing.com/1hour

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.jumpstartyourmarketing.com/

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