This is tip #10 of my top 10 FREE creative, low-cost marketing tips. These are tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small business.
Never base your advertising decisions on what YOU do, take yourself out of the picture and think like your customer and what they would generally do. Always ask pertinent questions of any media before buying it such as “What is their circulation or reach” and “How do they market themselves or how is their medium distributed”. Research all your options first, figuring out which ones reach your target market the best, then evaluate their cost per thousand. I can put together an Advertising Plan for you so you know where to and NOT to spend your money! That was the last tip in my series of 10 FREE, Creative, Low-Cost Marketing Tips. If you would like to print out the article you can download it here.
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