“5 Ways to Use Testimonials in Your Marketing” , part 1

This is an obvious message for some of you but is it for all of you? Are there areas you’re missing in your marketing where you could be utilizing testimonials in order to give you, your business and your products and services more credibility?

Using testimonials in your marketing in various ways is a F.R.E.E. way to compel people to buy from you so you really want to maximize your efforts.

First of course you have to HAVE testimonials to show. If you don’t have any then ASK your customers for them. If they drag their heels in getting them to you on their own then offer to write them for them if you have to and let them review and approve them. If you have customers that are business owners, offer to showcase their testimonial with their picture and website link on your website or in your ezine and they’ll get added exposure for their business just for helping you out.

If you have customers that want to keep their involvement with you kept secret or the services you provide are more embarrassing for many to admit to using for example then try getting testimonials from vendors, referral sources or other means for other things.

5 Ways to use Testimonials in Your Marketing:

1. Ezines – You may always want to put a testimonial in your ezines because it could be the only thing your subscribers see about you every once in a while. Whether they read every single issue or only one once in a while, if you always have a testimonial in them then that ONE day that ONE person decides to think about taking action with your products or services from one of your ezines it could very well help them make their decision if you have a really great testimonial in it.

Notice I always have a testimonial in my ezines right below the featured article, whether I wrote the article or if I’m using a guest article, it doesn’t matter. I trade them out about every 3 ezines in case you didn’t notice…I do have many and collect them all the time for this reason.

2. Website – You should always have testimonials on your website and I say it’s better to sprinkle them all over the site, on every page in boxes or side columns so they stand out rather than just putting them all on ONE testimonial page (which you can still have but put them everywhere too).

Go to my website and see how I post my testimonials on every page pretty much.

In my next post I will post the rest of my tips for using Testimonials.