This information was sparked by Ali Brown’s Online Success Blueprint Workshop when she was talking about ideas of things to talk about in your ezines; I came up with this topic idea because every client that coaches with me either needs a new website or we need to update their current site – EVERY ONE! So, take a good look at your site for some of these…
Why does it matter who you choose to design your website or redesign the one you have?
Because all web designers are NOT created equal!
What I’ve found over the last 6 years of business is:
- 95% of the web designers out there are NOT sales and marketing focused (which means they will NOT be able to help you figure out the best ways to present or write your site in order to get the best results from your target market)
- 99% of them do NOT offer a content editor/manager (which is crucial for us entrepreneurs to be able to get in and make our own changes in the middle of the night, etc. – most simply don’t have access to that kind of technology)
- Many of them do NOT help you figure out how your website will flow with the rest of your marketing, networking, follow up, direct mailing, speaking, selling, etc. (which means it may not end up helping you to fill your funnel)
- 97% of them don’t have any idea what an opt in box is!!!! (this is astounding to me!)
Now, I’m not trying to rag on web designers out there; I refer to a few all the time and frankly I have many web designers come to me as clients so they can learn this stuff and become more effective with their clients and that’s fabulous because that means there will be more marketing educated designers out there eventually.
Stay tuned for my next blog post where I will share the rest of my article “16 Crucial Website Must Haves”. 
© Copyright 2008 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at http://www.jumpstartyourmarketing.com/
