Today I was at one of my monthly networking events like usual and I had the pleasure of listening to a speaker, this gal I really like because she’s got spunk and personality to the Nth degree.
She was talking about how to really get yourself out there, getting more publicity for yourself, how easy it really can be and what kind of amazing results you could really get from just a simple article, mention or interview.
She reminded me to not only finish my own PR push for my Oprah deal coming up of course, but to really put someone on this stuff. Meaning it’s time to hire someone to do some of this publicity pushing for me because we all know it isn’t happening on our own – right? Do you know what I mean?
I know you’re in the same boat. I bet nearly 98% of you out there reading this right now can’t remember the last time you got some good PR for yourself or your business?
I’ll bet that most of you don’t do it because you have no idea where to start or what to say or who to say it to, am I right?
Well you’re not alone; I’m telling you, there’s hundreds of thousands of entrepreneurs just like you who keep thinking they need to do something to get some publicity too.
So, what can you do?
There’s actually a bunch of things; let’s get a list going and then if you can’t figure out how to accomplish some of them or want to know more you can contact me for more info and I’d be glad to either help you myself if I can or refer you to a PR consultant I know who can.
Here are 6 Easy Ways to get you started (Most are relatively F.R.E.E. but they all take TIME):
Article Marketing – Write articles and get them out on your ezine, blog, other people’s blogs, forums and social networking sites as well as article posting sites where the media and other businesses pick them up and use them. This ultimately gives you better search engine ranking, it helps build your list and it launches you into expert status right away. For example: I have Google Alerts set up on myself, my name and my article titles to see where they land and this is where one of my recent articles was posted (I have a bunch on this site – check it out!) ——— 9 Strategies to Boost Your Sales Copy to Make More Money! Article by Katrina Sawa. The most effective ways to write a sales letter or email. SubmitYOURArticle.com – latest… – http://www.submityourarticle.com/articles/Katrina-Sawa-3312/entrepreneur-39222.php
Television Interviews – Again, watch your local market first for shows that talk about things you could comment on and contact them to be their ‘expert’ on the show next time talking about “x,y,z”. You’d be surprised how many of them are constantly searching for interesting guests to have on their shows. Remember TV is a visual medium however to purely talking isn’t always going to get you the gig; try working in some sort of visual example or presentation too.
Teleclass/Podcast/Webinar Guest - Do a search or find people in your circle of influence already doing teleclasses, find businesses on social networking sites advertising teleclasses, go to teleclass marketing sites and find people doing teleclasses and then make a list of the ones that target your unique audience and topics and then send them a pitch! Make sure you offer an affiliate program and some kind of product or service that you can promote during the call so they see it as a win-win for them too. (If you aren’t sure what I meant by that last sentence, then it’s time for a 1on1 with me!)
Ok, so those are only 3 ways to get more exposure, I will share the other 3 with you on my next post later in the week.
© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at JumpStart Your Business in 90 Days Program and we’ll figure it out so that you can have your dream life and business too!
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