Developing Your Marketing Funnel

Here are just a few general suggestions to consider when developing your marketing funnel (funnel = your database and people you will be continually marketing to):

• Make sure and do at least one marketing activity each day.
• Set specific marketing & money goals each year; review and adjust quarterly.
• Always be brainstorming new ideas; write them down and keep a file, review quarterly.
• Always have marketing materials with you in your car – cards, flyers, brochures, postcards – you never know when you might be able to pass them out or put them on display!
• Always include your company contact info (and possibly a business card or promotion piece) with any invoice, card, mailer or email.
• Always follow up with each person you meet out networking within a week at most.
• Keep an organized database in your computer of everyone you know; categorizing them by hot, warm or cold prospect, client or referral source at the very least
• Develop a newsletter by mail or email to stay “on top of people’s minds” so they will remember to refer you – if you don’t remind them about you, they WILL forget about you!

Much of this can be outsourced nowadays with all the Virtual Assistants around, temp agencies hire out to do such tasks or hire someone else responsible if you can’t get to this but know that these things NEED to get done – whether you do it or someone else it doesn’t matter. We are not all SuperHeroes and we can’t do it all – nor should you!

Then, to put a plan together on how to accomplish all of the things you want to do or change and what you have to do or delegate to get there – I urge you to take action with me. This is exactly what I do with my clients. I take them from where they are now to where they want to be in easy, manageable, implementable prioritized steps. It’s easier than you think but often times we need someone not so close to us to help pull it out of us. I want to motivate you and help you get to where you really want to be this year – let me help you.

Click here to find out how we can work together to help you get focused and making smarter marketing decisions (oh and to make more money too of course!).

Other Posts You Might Like:

1. "Avoid the Shotgun Approach to Marketing Your Business and You Might Succeed" , part 2
2. The 4 Levels of Your Marketing Funnel
3. 4 Steps to Developing an Info-Product
4. P.S. Want some help with this??
5. Do you need a Swift Kick in the Butt to do your Follow Up?